In a 20+ year career in media and marketing, Bill has worked on behalf of major clients across a wide variety of industries, including, HiTech, Telecommunications, Financial Services, Automotive, and a variety of others. Bill has provided a wide range of statistical analyses for a number of major clients, including AT&T, Qwest, JP Morgan, Cadillac, Acura, Hitachi, Canon and Techtronics. He has extensive experience in multi and cross media usage analysis, planning and execution. He has developed strategic plans for a range of marketing objectives, from Corporate branding, to driving to retail, ROI modeling and , new product introductions.Specialties: Planning and executing multi media campaigns to achieve specific marketing objectives.- Analysis of demographic and media usage- Online planning, buying and tracking and post performance - Driving awareness and usage through social media - ROI modeling- Budget maintenance and control
Listed skills include Advertising, Strategy, Integrated Marketing, New Media, and 10 others.