After bouncing back and forth between L.A. and New York, I finally discovered our nation’s hidden (in plain sight) gem: the Great Midwest. What a fantastic place to live and work. I’ve risen through the ranks here in Chicago, garnering awards and recognition along the way. However, nothing makes me prouder than the success of the brands I've worked on.I helped take Coors Light from the #4 beer brand in the U.S. to #2. Was instrumental in reversing a 17-year sales decline on Coors Banquet that has them defying gravity to this day. And currently, I'm enjoying the extreme good fortune of working on iconic brands like Navy Pier, Snap-on Tools, Ronald McDonald House Charities and DePaul. As the saying goes, when you love what you do, you never work a day in your life. Alright, so maybe I’ve worked a few. But I do love every aspect of this business: the ideas, the production, the people. But I really get a charge out of what, ultimately, they pay me to do --- and that’s move product. See my work at: www.billlindseyink.com.