Bill Love, Mba Email & Phone Number

Denver, Co, Us

Lead and develop expert CRM strategies and programs to increase customer loyalty and gain market share by creating an optimal customer experience throughout all phases of the customer lifecycle. Selected Contributions:- Provided comprehensive CRM program evaluation within first month of employment- Developed strategic 3-year plan to create in-house CRM team and implement a best-in-class CRM and Owner Loyalty Programs- Lead development of all first party databases and… Show more Lead and develop expert CRM strategies and programs to increase customer loyalty and gain market share by creating an optimal customer experience throughout all phases of the customer lifecycle. Selected Contributions:- Provided comprehensive CRM program evaluation within first month of employment- Developed strategic 3-year plan to create in-house CRM team and implement a best-in-class CRM and Owner Loyalty Programs- Lead development of all first party databases and marketing data management (CDP, ESP, etc.) tools- Develop strategic plan to fully utilize all data to create personalized experiences across all marketing channels Show less

Develop expert loyalty strategies and programs to increase customer loyalty and gain market share by increasing engagement throughout the customer lifecycle. Responsible for supervising teams to ensure business smoothness by maintaining consistent communications and cross-functional collaboration through all Marketing and Communications channels. Perform multiple functions consisting of implementation of effective strategies, planning, and delivering customer retention for Jeep. Create program… Show more Develop expert loyalty strategies and programs to increase customer loyalty and gain market share by increasing engagement throughout the customer lifecycle. Responsible for supervising teams to ensure business smoothness by maintaining consistent communications and cross-functional collaboration through all Marketing and Communications channels. Perform multiple functions consisting of implementation of effective strategies, planning, and delivering customer retention for Jeep. Create program awareness in customers by properly launching and messaging new owner loyalty programs. Manage all customer touch-points for Jeep consisting of websites, mobile apps, email, and call center aiming at creating optimal customer experience. Provide reporting and documentation services for higher authorities to evaluate program success. Selected Contributions:- Led cross-functional teams to manage functions including CRM, Owner Communications, Digital Media Advertising, Mobile Apps and Website for entertaining customers with reliable messaging and unified personalized user experience- Managed various loyalty programs designed to build robust relationships with customers throughout their entire ownership lifecycle Show less

Auburn Hills, Mi

Selected by a team of executives on the basis of experience and demonstration of previous work to develop and relaunch various loyalty programs. Demonstrated capabilities of preserving long term customer relationships by building business based associations to increase customer repurchase. Succeeded in maintaining all aspects of marketing including strategies, data management as well as VIP events. Recognized beneficial opportunities by maximizing customer engagement and program performance as… Show more Selected by a team of executives on the basis of experience and demonstration of previous work to develop and relaunch various loyalty programs. Demonstrated capabilities of preserving long term customer relationships by building business based associations to increase customer repurchase. Succeeded in maintaining all aspects of marketing including strategies, data management as well as VIP events. Recognized beneficial opportunities by maximizing customer engagement and program performance as well as through examination of program metrics for escalating profits and owner retention. Sustained exceptional partnerships with partner brands to intensify program effectiveness. Redeveloped Badge of Honor mobile app aiming to enhance user experience.Selected Contributions:- Nominated by senior management for analyzing, reconstructing, conducting and maintaining Jeep owner loyalty programs to strengthen brand reputation- Increased program growth and efficiency by facilitating a strong decision making process and delivering a valuable owner experience Show less

Auburn Hills, Mi

Developed and executed sales management and go-to-market strategies to ensure the successful launch of influential Marketing campaigns for Chrysler, Jeep, Dodge, Ram, FIAT, and Alfa Romeo brands. Assessed program metrics and made essential decisions for increasing program efficacy. Attained important approvals from cross-functional teams including brands, advertising, legal and finance to ensure consistent brand strategies. Utilized propriety modeling for demographic and lifestyle data, loyalty… Show more Developed and executed sales management and go-to-market strategies to ensure the successful launch of influential Marketing campaigns for Chrysler, Jeep, Dodge, Ram, FIAT, and Alfa Romeo brands. Assessed program metrics and made essential decisions for increasing program efficacy. Attained important approvals from cross-functional teams including brands, advertising, legal and finance to ensure consistent brand strategies. Utilized propriety modeling for demographic and lifestyle data, loyalty scores, and in-market/purchase triggers for scoring owners/prospects to drive Marketing treatment criteria. Built CRM association of Jeep with Jackson Hole Mountain resort. Directed Live Intent campaigns by inserting Digital OLA banners within a network of publications, subscriber emails, to drive real-time LFAs. Communicated with agency and brands partners for cultivating profit-oriented relationships.Selected Contributions:- Spearheaded one-to-one marketing campaigns for Chrysler, Jeep, Dodge, Ram, FIAT and Alfa Romeo brands by concentrating on increasing owner retention and conversion of competitive prospects to increase market share- Contacted and communicated with more than 15M households with CRM programs on an annual basis- Accomplished in managing and maintaining a $30M budget and customer databases of over 90M records- Headed agency workforces of 20+ members to execute programs within time and budget constraints- Programs contributed to 12% of yearly retail sales volume, all with positive ROI Show less

Auburn Hills, Mi

Established CRM and data tracking systems for securing important corporate information and databases. Performed processing and documentation services for FCA Campaign Management System (CMS). Served as a major component for managing privacy, security and confidentiality with partner vendors. Created analytical reports regarding CRM campaigns utilizing expertise in Excel with tools such as VLOOKUP and Pivot Tables.Selected Contributions:- Oversaw data management process for all… Show more Established CRM and data tracking systems for securing important corporate information and databases. Performed processing and documentation services for FCA Campaign Management System (CMS). Served as a major component for managing privacy, security and confidentiality with partner vendors. Created analytical reports regarding CRM campaigns utilizing expertise in Excel with tools such as VLOOKUP and Pivot Tables.Selected Contributions:- Oversaw data management process for all partner agencies and vendors including marketing, events and brands sites.- Detected and resolved more than 78,000 data processing bugs by revising data through efficient processing- Developed and enforced CMS Data Request Tracking System and Vendor Contact Information databases to deliver functional and operational efficiency Show less

Auburn Hills, Mi

Held accountability of obtaining market development, partner management, and direct/indirect sales advancement for brands. Direct point of contact with partner agencies and vendors regarding their privacy, confidentiality, and security agreements. Selected Contributions:- Collaborated with work teams to launch products for the Chrysler brand- Created and managed all required process documentation, presentations and test data for launch of new Campaign Management System

Greater Detroit Area

Played a vital role as product expert for many programs by streamlining calendars for vehicle events, loan schedules and protection services. Scheduled promotions associated with vehicle events and loans for media members. Worked as product expert for Lifestyle and Social Media (LSM) program to prepare schedules, describe vehicle features, check in and check out, maintenance schedules, repair orders, police reports and insurance claims.Selected Contributions:- Designed and… Show more Played a vital role as product expert for many programs by streamlining calendars for vehicle events, loan schedules and protection services. Scheduled promotions associated with vehicle events and loans for media members. Worked as product expert for Lifestyle and Social Media (LSM) program to prepare schedules, describe vehicle features, check in and check out, maintenance schedules, repair orders, police reports and insurance claims.Selected Contributions:- Designed and launched Lifestyle and Social Media (LSM) Vehicle Loan Program Show less

Greater Detroit Area

Working in this role during Summer and Holiday breaks during college, I was responsible for creating and managing daily activity and delivery schedules, preparing and delivering vehicles safely and efficiently for photographer and journalist reviewsSelected Contributions:- Create and manage North American International Auto Show vehicle delivery schedules

Master Of Business Administration (M.B.A.)

Bachelor Of Science (B.S.), Mathematics Minor

Activities and Societies: Spartan Marching Band Section & Squad Leader, Spartan Marching Band, Spartan Brass