Bill Marín is a 25 year veteran of the music industry and the "only" Latino executive whose career spanned in both the mainstream (English-language) and Latin music industries. In 2001, he changed his career to concentrate on consulting companies on the Hispanic market. His focus is on the English-language Latino. His experience in the music industry gave him the knowledge of this consumer in every aspects that also included the familiarly of the major and secondary Hispanic markets in the U.S. He learned of the characteristics of the Latino consumer from promoting his music artists. The major music buyers were the 18 -34 age group. Today, this group is the most important consumer in the U.S. The English speaking Latino are the present and future consumer as their market continues to grow. He saw the growth of the Hispanic population in the last the last 30 years, but more important, he saw the increase in communicating in English, today 83% communicate in English. His company is one of very few marketing or agencies that focus upon the “Middle Class” Latino consumer. Our marketing of this Hispanic consumer does not entail media advertising. He will use it to enlarge a campaign. What makes Demand Entertainment apart from agencies and other marketing companies is his teams goes into “middle class” communities and promotes & brand a product directly to the Hispanic consumer. They are largest segment of Latinos that spent the most monies on social and new products. Known as a great communicator, knows how to develop a productive team as a accomplished CEO. He has built his company by setting up goals with all his employees; for immediate results, short & long runs until they are executed. Bill has excellent customer relation skills. Solid presentation skills. Strong negotiation expertise. Has the experience to build programs with other departments within a company. .