Bill Mclochlin work email
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Data-focused digital native and pop culture nerd with a history of success in driving consumer engagement with branded content across new media channels. Experienced leader with strength in building and managing diverse teams of editorial, design and video professionals toward creating compelling content for use across websites, apps, and social media platforms. Proven record in metrics-driven content strategy for Fortune 500 companies. Skilled at developing efficient content production and management operations across various alignments of CMS. Core competencies include:Content Strategy • Digital Data and Analytics • Cross-Platform Scheduling/Publishing • Social Media Strategy • Digital Media • Content Distribution • Email Marketing • Digital Operations • Video Production • Writing/Editing • Podcasting • UI/UX • SEO/SEM • Advertising & Sponsorship • Brand Voice • CMS Evaluation and Workflow Implementation • A/B and Multivariate Testing
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Editorial DirectorUptvSmyrna, Ga, Us
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Director Of Digital Production, Partner Smb MarketingFiserv Aug 2018 - PresentMilwaukee, Wisconsin, UsRecruited to a newly created role with the mandate to accelerate digital transformation of the company’s sales and marketing efforts within the Small to Mid-sized Business space by leading the identification and adoption of new digital tools and tactics.
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Senior Editorial Director, Digital, Tbs/TntTurner Broadcasting 2010 - 2017Atlanta, Georgia, Us● Led content strategy and day-to-day operation of the TBS and TNT websites, apps (iOS, Android, Windows) and connected devices (Amazon Fire, Apple TV, Roku). ● Guided CMS requirements for the conversion of TBS.com and TNTdrama.com from marketing extensions using an in-house system to video streaming and full episode destinations living on a Drupal platform, leading to a 100% increase in video starts across both platforms over the first year. ● Built and managed a team of over a dozen full-time and contract writers, editors and video producers to supply hundreds of pieces per month of video, image and text content to our partner, social media and flagship destinations.● Crafted sponsored platforms for Ford, Subaru and other partners by collaborating with premium content creators including Funny or Die, Dumb-Dumb and College Humor to create custom microseries and game experiences that connected with users across social media, web and mobile. ● Managed the TBS/TNT email strategy, including devising and implementing targeted email campaigns segmenting users based on episode viewing history that obtained open and click-through rates that were more than triple the average for previous campaigns. ● Spearheaded cross-functional team dedicated to improving and implementing standards for TV Everywhere programming across all brands, including all aspects of user experience -
Editorial Director, Digital, Tbs/TntTurner Broadcasting 2007 - 2010Atlanta, Georgia, Us● Oversaw the creation, launch, and live execution of Emmy-nominated, audio synced, social media enabled “Play While You Watch” mobile apps for Big Bang Theory, Falling Skies and other TBS/TNT Series that increased brand engagement for those shows while generating over $300K in new ad revenue. ● Launched innovative SMS and email marketing campaigns that increased the return rate of registered users and provided sponsors with a new platform for their media. ● Provided content direction and editorial oversight on launch of Turner’s first TV Everywhere mobile apps on Android and iOS, gaining over 2 million downloads in first six months. ● Directed industry-leading sponsored digital executions with Capital One, Verizon and other partners around NCAA March Madness and NBA Playoffs. ● Managed the microsite buildout and live content deployment for the Screen Actors Guild Awards Red Carpet pre-show that streamed across all TBS/TNT digital platforms. ● Provided brand leadership on development and buildout of internal VOD/Broadband episode scheduling system to manage episode deployment across various platforms. ● Executed nationwide social UGC campaigns such as “Funny or Not” along with on-site real world social/digital activations such as the Comic-Con Falling Skies “Skitter Factory” photo op.
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Editor, Tbs/TntTurner Broadcasting 2004 - 2007Atlanta, Georgia, Us● Managed newly combined TBS/TNT web group, overseeing team of editors, writers and video producers creating “enhanced TV” content across multiple platforms. ● Developed digital brand voice and crafted content deployment plan for launch of Turner’s TV Everywhere initiative, bringing authenticated online full episode viewing to cable subscribers everywhere. ● Launched new video-centric CMS and developed training tools and processes for editorial team ● Developed online style guide and built out web and mobile presence for new TBS Very funny brand, directing launch of sponsored Very Funny HQ microsite and Daily Riff comedy blog. ● Crafted multiple award-winning, video-based “Know the Show” trivia platform featuring live multiplayer and over 2000 trivia questions on TBS’s acquired comedic series.
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Web Writer, TbsTurner Broadcasting 2000 - 2004Atlanta, Georgia, Us● Expanded TBS Network’s flagship site from an online schedule to a content-rich destination. ● Created compelling companion pieces and ad-sponsored microsites for TBS franchises and original series ● Multiplied page views across the TBS site by 10x in first year through development of unique branded content such as lists, articles, trivia, games, etc.
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Feature Writer/ReviewerRoughcut.Com Jul 1999 - Mar 2004Lisboa, Pt• Reviewed movies and wrote feature articles for Turner-owned website • Articles featured on RottenTomatoes.com, ViewAskew.com (Kevin Smith’s official website)• Conducted live webchats and other digital activations with major actors and film professionals
Bill Mclochlin Skills
Bill Mclochlin Education Details
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Indiana University BloomingtonSecondary Education
Frequently Asked Questions about Bill Mclochlin
What company does Bill Mclochlin work for?
Bill Mclochlin works for Uptv
What is Bill Mclochlin's role at the current company?
Bill Mclochlin's current role is Editorial Director.
What is Bill Mclochlin's email address?
Bill Mclochlin's email address is wi****@****ata.com
What is Bill Mclochlin's direct phone number?
Bill Mclochlin's direct phone number is (404) 827*****
What schools did Bill Mclochlin attend?
Bill Mclochlin attended Indiana University Bloomington.
What skills is Bill Mclochlin known for?
Bill Mclochlin has skills like Content Strategy, Television, Digital Strategy, Digital Media, New Media, Video, Entertainment, Editing, Creative Direction, Information Architecture, Editorial, Blogging.
Who are Bill Mclochlin's colleagues?
Bill Mclochlin's colleagues are Lynette Krajewski, Dip P., Igor Zubkov, Shannaa Bidle, Cari Griffith, Saurabh Saxena, Abhik Kumar Basu.
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