Bill Mclochlin Email & Phone Number

Smyrna, Ga, Us

Milwaukee, Wisconsin, Us

Recruited to a newly created role with the mandate to accelerate digital transformation of the company’s sales and marketing efforts within the Small to Mid-sized Business space by leading the identification and adoption of new digital tools and tactics.

Atlanta, Georgia, Us

● Led content strategy and day-to-day operation of the TBS and TNT websites, apps (iOS, Android, Windows) and connected devices (Amazon Fire, Apple TV, Roku). ● Guided CMS requirements for the conversion of TBS.com and TNTdrama.com from marketing extensions using an in-house system to video streaming and full episode destinations living on a Drupal platform, leading to a 100% increase in video starts across both platforms over the first year. ● Built and managed a team of over a dozen full-time and contract writers, editors and video producers to supply hundreds of pieces per month of video, image and text content to our partner, social media and flagship destinations.● Crafted sponsored platforms for Ford, Subaru and other partners by collaborating with premium content creators including Funny or Die, Dumb-Dumb and College Humor to create custom microseries and game experiences that connected with users across social media, web and mobile. ● Managed the TBS/TNT email strategy, including devising and implementing targeted email campaigns segmenting users based on episode viewing history that obtained open and click-through rates that were more than triple the average for previous campaigns. ● Spearheaded cross-functional team dedicated to improving and implementing standards for TV Everywhere programming across all brands, including all aspects of user experience

Atlanta, Georgia, Us

● Oversaw the creation, launch, and live execution of Emmy-nominated, audio synced, social media enabled “Play While You Watch” mobile apps for Big Bang Theory, Falling Skies and other TBS/TNT Series that increased brand engagement for those shows while generating over $300K in new ad revenue. ● Launched innovative SMS and email marketing campaigns that increased the return rate of registered users and provided sponsors with a new platform for their media. ● Provided content direction and editorial oversight on launch of Turner’s first TV Everywhere mobile apps on Android and iOS, gaining over 2 million downloads in first six months. ● Directed industry-leading sponsored digital executions with Capital One, Verizon and other partners around NCAA March Madness and NBA Playoffs. ● Managed the microsite buildout and live content deployment for the Screen Actors Guild Awards Red Carpet pre-show that streamed across all TBS/TNT digital platforms. ● Provided brand leadership on development and buildout of internal VOD/Broadband episode scheduling system to manage episode deployment across various platforms. ● Executed nationwide social UGC campaigns such as “Funny or Not” along with on-site real world social/digital activations such as the Comic-Con Falling Skies “Skitter Factory” photo op.

Atlanta, Georgia, Us

● Managed newly combined TBS/TNT web group, overseeing team of editors, writers and video producers creating “enhanced TV” content across multiple platforms. ● Developed digital brand voice and crafted content deployment plan for launch of Turner’s TV Everywhere initiative, bringing authenticated online full episode viewing to cable subscribers everywhere. ● Launched new video-centric CMS and developed training tools and processes for editorial team ● Developed online style guide and built out web and mobile presence for new TBS Very funny brand, directing launch of sponsored Very Funny HQ microsite and Daily Riff comedy blog. ● Crafted multiple award-winning, video-based “Know the Show” trivia platform featuring live multiplayer and over 2000 trivia questions on TBS’s acquired comedic series.

Atlanta, Georgia, Us

● Expanded TBS Network’s flagship site from an online schedule to a content-rich destination. ● Created compelling companion pieces and ad-sponsored microsites for TBS franchises and original series ● Multiplied page views across the TBS site by 10x in first year through development of unique branded content such as lists, articles, trivia, games, etc.

Lisboa, Pt

• Reviewed movies and wrote feature articles for Turner-owned website • Articles featured on RottenTomatoes.com, ViewAskew.com (Kevin Smith’s official website)• Conducted live webchats and other digital activations with major actors and film professionals