Bill Morreal Email & Phone Number

United States

United States

St Charles, Illinois, United States

- Deploy integrated marketing campaigns, in support of product launches, PR and corporate brand strategy.- Responsibilities include tradeshow and event strategy/execution. - Digital marketing and Social Media scheduling in support of customer awareness and thought leadership.

• 15+ years experience in leading the creation, integration and execution of marketing strategies in support of brand awareness, demand generation, customer acquisition and product development goals.
• Development of complete marketing strategy to execute brand awareness, demand generation, customer acquisition and product development goals.
• Managed in-house marketing, advertising and communications team of 12.
• Integrated marketing sales campaign promoting new product launches increased customer engagement, annualized purchase behavior and web visits by 33%, 18% and 71% respectively.
• Development, execution and optimization, across multi channels, of content through SEO, SEM, paid and organic search, email and social media.
• Launch and support of Learning Management Systems (LMS) that led to 45% increased registration and 50% participation of on-line and instructor led training programs.

• Led all facets of marketing of company products, including devising and implementing marketing strategies, forecasting sales, supervising in-house staff of 15 people, directing in-house training, advertising, trade.
• Extensive experience in leading the creation, integration and execution of marketing strategies in support of brand awareness, demand generation, customer acquisition and product development goals.
• Developed integrated marketing materials in support and promotion of numerous corporate brand products with deployment of digital marketing, social media, web presence, video production, promotion and contests, trade.
• Integrated marketing sales campaign promoting new product launches increased customer engagement, annualized purchase behavior and web visits by 33%, 18% and 71% respectively through integrated marketing efforts.
• Development, execution and optimization, across multi channels, of content through SEO, SEM, paid and organic search, email and social media.
• Use of LEAN tools, such as Root Cause Counter Measure (RCCM) to identify gaps and drive continuous improvement.

Directed marketing and sales information with specific recommendations to strategic plans. Prepared action plans, implementing creative execution with in-house and outside agencies. Identified trends; determined system improvements; implemented changes that resulted in efficiencies.Managed marketing resources and 15-person staff in support of the company’s.

Responsible for corporate website development/promotion, digital communications, in-store promotions, voice of customer programs.Managed on-going development of the Retail Marketing Department, which was responsible for digital/web development, qualitative in-store surveys, and implementation of new processes and standard work.Directed marketing, creative.