- Deploy integrated marketing campaigns, in support of product launches, PR and corporate brand strategy.- Responsibilities include tradeshow and event strategy/execution. - Digital marketing and Social Media scheduling in support of customer awareness and thought leadership.

15+ years experience in leading the creation, integration and execution of marketing strategies in support of brand awareness, demand generation, customer acquisition and product development goals.• Development of complete marketing strategy to execute brand awareness, demand generation, customer acquisition and product development goals.• Managed in-house marketing, advertising and communications team of 12.• Integrated marketing sales campaign promoting new product launches increased customer engagement, annualized purchase behavior and web visits by 33%, 18% and 71% respectively.• Development, execution and optimization, across multi channels, of content through SEO, SEM, paid and organic search, email and social media. • Launch and support of Learning Management Systems (LMS) that led to 45% increased registration and 50% participation of on-line and instructor led training programs.• Worked with product management and sales to develop pricing strategies. Gained 46% margin on key product launches.• Managed +$1 million trade show, sales meeting and event budget. Was never over budget.

Led all facets of marketing of company products, including devising and implementing marketing strategies, forecasting sales, supervising in-house staff of 15 people, directing in-house training, advertising, trade show, event planning and creative supervision. Reported to CEO• Extensive experience in leading the creation, integration and execution of marketing strategies in support of brand awareness, demand generation, customer acquisition and product development goals.• Developed integrated marketing materials in support and promotion of numerous corporate brand products with deployment of digital marketing, social media, web presence, video production, promotion and contests, trade show and event support and PR exposure.• Integrated marketing sales campaign promoting new product launches increased customer engagement, annualized purchase behavior and web visits by 33%, 18% and 71% respectively through integrated marketing efforts including collateral, video, email and social media efforts.• Development, execution and optimization, across multi channels, of content through SEO, SEM, paid and organic search, email and social media. • Use of LEAN tools, such as Root Cause Counter Measure (RCCM) to identify gaps and drive continuous improvement.• Develop, design, build and maintenance of social media presence. Experience managing marketing components in Hub Spot.• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)• Launch and support of Learning Management Systems (LMS) that led to 45% increased registration and 50% participation of on-line and instructor led training programs.• Managed multi-million dollar trade show and event budget and increased trade show lead conversion rates to sales by 23% with implementation of integrated social media, web and email campaigns.

Directed marketing and sales information with specific recommendations to strategic plans. Prepared action plans, implementing creative execution with in-house and outside agencies. Identified trends; determined system improvements; implemented changes that resulted in efficiencies.Managed marketing resources and 15-person staff in support of the company’s strategic positioning. Implemented awareness campaigns, trade show management, web and digital marketing support, and customer promotions. Worked closely with leadership to determine strategies on new product development support, media channels, including creating a complete digital response team.

Responsible for corporate website development/promotion, digital communications, in-store promotions, voice of customer programs.Managed on-going development of the Retail Marketing Department, which was responsible for digital/web development, qualitative in-store surveys, and implementation of new processes and standard work.Directed marketing, creative and media strategy to achieve objectives of increased consumer engagement and in-store traffic rates.