Principal Consultant
Bill Morrow Consultancy, Llp
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Bill Morrow Email & Phone Number
Principal Consultant
at
Bill Morrow Consultancy, LLP
1 work email found
@nbcuni.com
3 phones found area 917 and 212
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Principal Consultant
Location
Morristown, New Jersey, United States
Who is Bill Morrow? Overview
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Quick answer
Bill Morrow is listed as Principal Consultant at Bill Morrow Consultancy, LLP, based in Morristown, New Jersey, United States. AeroLeads shows a work email signal at nbcuni.com, phone signal with area code 917, 212, and a matched LinkedIn profile for Bill Morrow.
Bill Morrow previously worked as VP, Digital Monetization and Planning at Nbcuniversal Media, Llc and Vice President, Digital Advertising Strategy at Turner (Turner Broadcasting System, Inc). Bill Morrow holds Bs, Accounting from Rutgers University.
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{first}.{last}@nbcuni.com
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Profile bio
About Bill Morrow
Digital Advertising Leader who identifies both consumer and market trends, and collaboratively develops new strategies & processes to drive revenue for both direct sales and the programmatic marketplace. Built and lead a smart team of ~25 staff to bring new products, processes and accountability to a 200+ sales organization that helped grow a dynamic digital portfolio from $200m to $500m annual ad revenue. Utilize data-driven decision making and creative strategy to grow a brand’s revenue in a rapidly evolving ecosystem.
Listed skills include Strategy, Strategic Planning, Digital Marketing, New Media, and 17 others.
Current workplace
Bill Morrow's current company
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8 roles
Bill Morrow work experience
A career timeline built from the work history available for this profile.
Vp, Digital Monetization And Planning
CurrentDigital Media for the NBCU Digital portfolio: Entertainment, News, Sports and Hispanic verticals.
Feb 2017 - Present
Vice President, Digital Advertising Strategy
Ad revenue strategy lead for digital ad products, including pricing/packaging, video/mobile, bringing data driven products to market, & driving inventory yield for both direct and programmatic sales. Consult on ad tech & sales process, financial modeling for annual ad revenue budgets, forecasts and portfolio acquisitions/divestitures. Digital portfolio: CNN.com, CNNMoney, NBA.com, March Madness Live, NASCAR.com, PGA.com, BleacherReport, NCAA.com, some Yahoo! Sports, CartoonNetwork.com, AdultSwim.com, FunnyOrDie.com, TBS.com, etc.Lead sales strategy for programmatic & data driven sales: * Directly drive ad revenue and eCPMs by bringing header bidding partnerships to Turner’s portfolio; identifying/negotiating contracts for a partner’s premium video network * Product lead for data driven ad products, manage SSP relations & create PMP ad products * Advise sr. executives on consumer trends, tech capability, marketplace and product/sales strategy Improve operating efficiencies & capture data for better decision making:* Sales lead for migrating ad tech stack; build/maintain new simple product taxonomy; Create Agency RFP database to capture data to inform new ad products * Cost savings by creating new Sales Planner Manager roles to improve sales strategy* Co-Author (w/ Legal/Sales) Turner’s Digital Agency Terms & Conditions for all Video ad productsImplement new measurement & currencies to mitigate revenue risk and create opportunities: * Create video ad models to advise content distribution execs & MVPDs regarding skippable ads, flex pods, etc.; Unify all digital video distribution * Innovate inventory by introducing Turner to timed ad refresh: educate sales, site & ad tech team* Create Ad Viewability pricing & go-to-market strategy; partner w/ Research to educate Site design
Feb 2014 - Dec 2015
Vice President, Sports Strategic Planning
Advertising sales strategy for Turner Digital portfolio and Turner Sports television. Responsibilities include: develop and deploy sales products, liaise w/ website teams and media content partners, create pricing & ratecards, manage inventory to drive yield, collaborate w/ teams on technical needs, and continually improve sales processes. Additionally, review revenue opportunities of potential content acquisitions, and collaborate/participate in President's monthly revenue forecasts & annual revenue budgets presentations with brand teams (websites) and Finance dept. Portfolio include(d): NBA on TNT, MLB on TBS, NBAtv, NASCAR Summer Series on TNT, March Madness and other live sporting events; and Digital assets: NBA.com, Bleacher Report, NASCAR.com, March Madness Live, PGA.com, NCAA.com, Funny or Die, Adult Swim, TeamCoco.com, Cartoon Network.com, TBS.com, TNTDrama.com, and Yahoo! Sports sections for NBA, NASCAR & Golf.
Oct 2010 - Feb 2014
Jul 2007 - Oct 2010
Strategic Planning Manager
Developing annual revenue budgets, monthly projections, managing inventory (commercial time), and rates for CNN television networks and CNN.com.
Dec 2000 - Jul 2007
Senior Financial Analyst
Reviewing advertising budgets, revenue projections, and monhtly financial performance for CNN television and website.
Jul 1999 - Nov 2000
Senior Accountant, Cpa
Organized/supervised financial statement audits for fortune 500 companies (including internal controls)Consistently received "exceeding Expectations" in performance evaluations
Jul 1996 - Jul 1999
2 education records
Bill Morrow education
Bs, Accounting
Rutgers University
Education record
St. Joseph (Metuchen)
FAQ
Frequently asked questions about Bill Morrow
Quick answers generated from the profile data available on this page.
What company does Bill Morrow work for?
Bill Morrow works for Bill Morrow Consultancy, LLP.
What is Bill Morrow's role at Bill Morrow Consultancy, LLP?
Bill Morrow is listed as Principal Consultant at Bill Morrow Consultancy, LLP.
What is Bill Morrow's email address?
AeroLeads has found 1 work email signal at @nbcuni.com for Bill Morrow at Bill Morrow Consultancy, LLP.
What is Bill Morrow's phone number?
AeroLeads has found 3 phone signal(s) with area code 917, 212 for Bill Morrow at Bill Morrow Consultancy, LLP.
Where is Bill Morrow based?
Bill Morrow is based in Morristown, New Jersey, United States while working with Bill Morrow Consultancy, LLP.
What companies has Bill Morrow worked for?
Bill Morrow has worked for Bill Morrow Consultancy, Llp, Nbcuniversal Media, Llc, Turner (Turner Broadcasting System, Inc), Cnn, and Turner Brodcasting Sales, Inc.
How can I contact Bill Morrow?
You can use AeroLeads to view verified contact signals for Bill Morrow at Bill Morrow Consultancy, LLP, including work email, phone, and LinkedIn data when available.
What schools did Bill Morrow attend?
Bill Morrow holds Bs, Accounting from Rutgers University.
What skills is Bill Morrow known for?
Bill Morrow is listed with skills including Strategy, Strategic Planning, Digital Marketing, New Media, Television, Sales, Advertising Sales, and Strategic Partnerships.
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