Digital Media for the NBCU Digital portfolio: Entertainment, News, Sports and Hispanic verticals.

Ad revenue strategy lead for digital ad products, including pricing/packaging, video/mobile, bringing data driven products to market, & driving inventory yield for both direct and programmatic sales. Consult on ad tech & sales process, financial modeling for annual ad revenue budgets, forecasts and portfolio acquisitions/divestitures. Digital portfolio: CNN.com, CNNMoney, NBA.com, March Madness Live, NASCAR.com, PGA.com, BleacherReport, NCAA.com, some Yahoo! Sports, CartoonNetwork.com, AdultSwim.com, FunnyOrDie.com, TBS.com, etc.Lead sales strategy for programmatic & data driven sales: * Directly drive ad revenue and eCPMs by bringing header bidding partnerships to Turner’s portfolio; identifying/negotiating contracts for a partner’s premium video network * Product lead for data driven ad products, manage SSP relations & create PMP ad products * Advise sr. executives on consumer trends, tech capability, marketplace and product/sales strategy Improve operating efficiencies & capture data for better decision making:* Sales lead for migrating ad tech stack; build/maintain new simple product taxonomy; Create Agency RFP database to capture data to inform new ad products * Cost savings by creating new Sales Planner Manager roles to improve sales strategy* Co-Author (w/ Legal/Sales) Turner’s Digital Agency Terms & Conditions for all Video ad productsImplement new measurement & currencies to mitigate revenue risk and create opportunities: * Create video ad models to advise content distribution execs & MVPDs regarding skippable ads, flex pods, etc.; Unify all digital video distribution * Innovate inventory by introducing Turner to timed ad refresh: educate sales, site & ad tech team* Create Ad Viewability pricing & go-to-market strategy; partner w/ Research to educate Site design

Advertising sales strategy for Turner Digital portfolio and Turner Sports television. Responsibilities include: develop and deploy sales products, liaise w/ website teams and media content partners, create pricing & ratecards, manage inventory to drive yield, collaborate w/ teams on technical needs, and continually improve sales processes. Additionally, review revenue opportunities of potential content acquisitions, and collaborate/participate in President's monthly revenue forecasts & annual revenue budgets presentations with brand teams (websites) and Finance dept. Portfolio include(d): NBA on TNT, MLB on TBS, NBAtv, NASCAR Summer Series on TNT, March Madness and other live sporting events; and Digital assets: NBA.com, Bleacher Report, NASCAR.com, March Madness Live, PGA.com, NCAA.com, Funny or Die, Adult Swim, TeamCoco.com, Cartoon Network.com, TBS.com, TNTDrama.com, and Yahoo! Sports sections for NBA, NASCAR & Golf.

Advertising sales strategy for CNNDigital, including CNN.com.

Developing annual revenue budgets, monthly projections, managing inventory (commercial time), and rates for CNN television networks and CNN.com.

Reviewing advertising budgets, revenue projections, and monhtly financial performance for CNN television and website.

Organized/supervised financial statement audits for fortune 500 companies (including internal controls)Consistently received "exceeding Expectations" in performance evaluations