• Identify areas of opportunity and create actionable initiatives to improve customer experience on Dell.com. Recent projects have increased conversion rate.• Develop and manage strategic roadmap for support services, growing revenue annually.• Align cross-functional teams to execute A/B testing and implement test winners across Dell.com, yielding increase in a revenue per visit.• Work with senior leadership to secure funding for user experience initiatives and IT enhancements with proven positive ROI .• Lead efforts to streamline global support and consulting services.

Dell is an excellent place to pursue my passions for technology, analytics, and customer-first marketing. As part the Product, Process, and Innovation team, I work closely with several cross-functional partners to enhance the customers' online experience. This includes building industry-leading guidelines and processes to optimize website performance on mobile devices, drive qualified traffic to Dell.com, and generate content that improves conversion rates.

• Built innovative tool in the programming language R to identify traits indicating customer likelihood to purchase through digital ads, making analyses more effective and increasing ROI for social media campaigns by 50%.• Conducted advanced analytics, using SQL and R, to identify most profitable digital marketing channels, including Facebook, Google Ads, and online display achieving $1M in incremental revenue.• Spearheaded a team producing company-wide dashboards analyzing marketing campaigns and test results, enabling the broader organization to align with current customer and market trends.• Led cross-functional team to create automated reporting system, improving efficiency by 300%.• Directed strategies to maximize revenue through optimization of campaign techniques and implementation of automated marketing vehicles, increasing departmental revenue from $11M to $23M in two years.

• Created and managed a database to accurately report digital marketing results, allowing 25 different stakeholders to assess digital campaigns in real time, increasing marketing efficiency by 100%.• Streamlined analytics creating more consistent and actionable findings, leading to 45% increase in revenue.• Initiated testing and review process to measure incremental revenue potential, increasing ROI by 30%.

• Managed strategy, design, execution, and vendor management for Revolution’s direct marketing campaigns. These marketing efforts yielded 40% of revenue and ROI in excess of 350%. • Revamped direct mail campaign process, improving cost-effectiveness and accuracy; leading to higher profit margins for Revolution Prep. Reduced overall costs by $350,000 from spring 2012 to fall 2013. • Produced email campaign strategy, layout, and copy, resulting in 130% revenue growth over a twelve-month period.

• Directed an interactive social media contest promotion via YouTube and Facebook, raising brand awareness by 45%. • Wrote Revolution Prep’s blog, named #1 “Test Prep Blog for 2011” by Best Colleges Online.

•Sold over $500,000 in education products and services and assisted customers with any questions or difficulties.•Consistently exceeded monthly sales goals set by the Vice President of sales.•Promoted to the marketing team within six months of hire due to high customer service scores and extensive product knowledge.

• Licensed by the State of California to sell life insurance, disability insurance, and annuities.• Exposed to the inner workings of insurance and finance based companies.• Developed networking techniques to establish a viable clientele base.