Bill Pollock is President & Principal Consulting Analyst at Strategies For Growth℠, a research analyst and consulting firm based in Westtown, Pennsylvania USA. Bill has consulted to more than 300 client organizations around the globe. These engagements have involved strategic services planning, market research/customer surveys, customer satisfaction measurement & tracking, competitive market positioning & awareness, vertical market segmentation and the development of strategies for improving service performance and customer satisfaction.From 2012 - 2013, Bill served as President & Chief Research Officer (CRO) at The Service Council; from 2008 - 2010, he led Aberdeen Group’s Service Management Practice, holding the title of Vice President, Principal Analyst; and from 1994 - 2001, held the position of Managing Analyst, Services Industry for Gartner, having authored more than 200 research reports.In 2015/2016, Bill was named “One of the Twenty Most Influential People in Field Service” by Field Service News (UK); one of Capterra’s “20 Excellent Field Service Twitter Accounts”; and one of Coresystems’ “Top 10 Field Service Influencers to Follow”. He writes monthly features for Field Service News and Field Service Digital, and is a regular contributor to Field Technologies Online and Warranty Week.Bill has keynoted, presented, sat on expert panels and conducted workshops at many of the leading services-related venues, including Copperberg's Field Service Summit, Interlog, IQPC, Reverse Logistics Association, Warranty Chain Management Conference, Service Industry Association (SIA), NASM, TSIA and others.Specialties: Services consulting, strategic planning, market research, customer surveys, competitive profiling, business intelligence, customer service assessments, customer satisfaction, voice of the customer, feature article writing/ghostwriting, marketing collateral development, case studies, workshops, presentations, articles, webinars, management consulting