Bill R. Email & Phone Number

Solon, Oh, Us

As a Fractional VP of Sales & Marketing in 2024, I've been a trusted business partner helping companies develop strategic growth initiatives and GTM strategies. I've quickly dissected and eliminated non-value added processes and costs for everything related to SIOP, while developing sales training and social media marketing initiatives to support business development. As a fractional Director of Sales, I've served as a leader of companies going through staffing transitions. I've developed industry marketing insights and SWOT analysis that improved where and how we go to market. Along with creating performance metrics and KPIs, offering sales training, identifying sales channels and unique community partnerships and CRM development. As a business consultant, I'm known as a trusted partner and strategist for individuals starting or buying a business (both as a career and a side-hustle). Consulted on approximately 2 dozen potential acquisitions of small (<$20M annually) companies in manufacturing, distribution and service industries. I have a strong network of both business professionals and entrepreneurs that trust my insights and experience in B2B and B2C.

Cleveland, Ohio, United States

Cotsworks is a fiber-optics electronics manufacturer, assembler & distributor to the largest Aerospace & Defense companies in the world.

Northeast Ohio

The Nanny Connection is YOUR connection to professional childcare. A child care solutions company focused on finding professional care for your family. We are Ohio's preferred childcare agency, offering nanny searches as well as on-call baby sitting service in multiple cities throughout Ohio, (and formerly Indiana and Kentucky.)6- time award winner for Northeast Ohio's best place to find childcare!

Alcoa was the world’s largest producer of aluminum products before the company split in 2016. Brought in as a muti-faceted senior manager of sales, customer service, inventory, and logistics with dual reporting to VP Sales/Marketing & VP Supply Chain/Operations in a global matrix organization. Scaled to 14-person team (2 front-line supervisors) responsible for direct and multi-channel, indirect sales through 3rd party agents, distributors, and reps. I first put my team in the right seats to be successful, then kept everyone motivated to achieve our goals!

Novelis was the world’s 2nd largest aluminum producer at the time, and needed a sales leader responsible for OEM, Distribution, & Specialty Products following the recession in 2008. My mission as a senior level manager was to bring stability and profitability to the commercial team. In a matrix organization with dual reporting to NA Market Director and Global Supply Chain Director, I led a 12-person sales team (incl: 1 front-line supervisor) to record sales growth.

Castle is a billion-dollar, global value-added metal service center, focused on consultative selling to identify customer’s pain and provide custom engineered products and solutions to their needs in various industrial segments. Through my decade with Castle, I was promoted multiple times because I would always find ways to “win,” no matter how hard the challenge.In the position of Sales Manager, I was the protégé to General Manager, led 7-person team responsible for inside and field sales. Nearly doubled sales in 2 years by developing new business. Composed P&L, budgets, sales forecasts, and training needs. Coached & trained team, setting revenue goals & holding individuals amenable for results.Focused on both top and bottom line, stepped up to additional roles as temp Operations Manager (6 months) and temp Project Manager (4 months) providing significant cash and working capital improvements.

Novacote was a small metal plating business for automotive and aerospace customers with 25 total employees. I was their first management hire, asked to bring balance to inconsistent processes that caused excess scrap and rework. Personally formulated & finalized key company procedures & policies that tripled profitability in the first 3 months. Acting temp operations manager for a short time, in charge of leading production daily meetings & manufacturing tasks. Fostered a dynamic, engaging environment to improve overall operating efficiency with internal restructuring & benchmarking, and reassessed production capabilities that maximized efficiencies & reduced lead times.

Bsba, Business, Management, Marketing

Mba Coursework

Goldman Sachs 10K Small Business Graduate