Sales Manager
CurrentI oversee sales for Major Accounts generating $15 million in annual revenue. My key areas are National and Preprint, with a large portfolio of big-box retailers. Includes Sun-Sentinel’s 12 newspapers, magazines, websites and digital products. I ensure growth of sales for inserts, finance and travel industries.In addition: Strategically manage a team of local and national sellers, as well as support team to generate new revenue streams and profits while maximizing productivity through compensation and lead generation programs.Key Accomplishments- Achieved a steadfast progression from Sales Assistant through a series of leadership roles, ultimately steering major accounts that totaled 20% of the department’s revenue.- Developed digital and print sales strategies for the travel advertising vertical resulting in $100,000 in incremental summer revenues for 2017.- Spearheaded several successful programs in 2014 and led innovative revenue plans across 8 different Tribune markets delivering $4.6 million in incremental revenue from national retail accounts: Sears, Wal-Mart, Best Buy, Target and over $1.2 million from local accounts.- Forecasted annual budget of $20+ million in national and local advertising. Verticals included: grocery, national department stores, discount stores, electronic stores and Local.- Directed a circulation forecast interdepartmental program combined with Circulation, Finance, Packaging and Press teams. - Spearheaded Holiday circulation and distribution strategies across multiple platforms and enhanced distribution strategies for inserts.- Achieved Sun Sentinel Sales Manager of the Year.
