Bill Roberson

Bill Roberson Email and Phone Number

Fractional Brand and Communications Leader @ My Comm Team
Colorado Springs, CO, US
Bill Roberson's Location
Colorado Springs, Colorado, United States, United States
Bill Roberson's Contact Details
About Bill Roberson

Does your brand struggle to connect with its audience? Are you finding it difficult to build a consistent brand message across all channels? My mission is to bring clarity and cohesion to your brand, helping you tell your story with purpose and impact. As a Brand Strategist and Creative Leader, I guide your organization through transformational branding journeys, ensuring you align your messaging with your core values and goals.For over 20 years, I’ve had the honor of working with high-impact brands in non-profit, corporate, and faith-based sectors, including The Chosen, Adventures in Odyssey, RightNow Media, Heifer International, and the George W. Bush Presidential Center. My approach blends strategic vision with practical, hands-on leadership to help these brands engage their audiences and grow.I’m your clarity coach. My role is to guide your organization through the process of crafting a clear, consistent brand story that resonates deeply with your target audience. From large-scale brand refreshes to multi-channel marketing campaigns, I help your brand connect more effectively, grow your influence, and achieve your mission.What I Bring to the Table:• Brand Strategy & Development: Guiding brands through comprehensive transformations, ensuring messaging and visuals are aligned with their core values and objectives.• Creative Leadership: Leading high-performing teams to deliver integrated creative and marketing campaigns across digital, print, social platforms, and beyond, ensuring brand consistency and innovative engagement.• Cross-Functional Collaboration: Building strong, cohesive relationships across departments to ensure all brand and marketing efforts are aligned and effective.• Data-Driven Insights: Using analytics and market trends to refine brand strategies and optimize campaign performance, leading to increased brand visibility and engagement.High Impact Brands I’ve Worked With:The ChosenAdventures in OdysseyRightNow MediaFocus on the FamilyTyndale PublishingGeorge W Bush Presidential CenterPerot Museum of Nature & ScienceHeifer, InternationalRise Against HungerAT&T Performing Arts CenterPortals EducationAcademy School District 20Lakepointe ChurchCampisi’s RestaurantsOskar Blues FooderiesFossil Group, IncAnd many more…My Approach: Clarity, Consistency, and Collaboration. I believe brands grow when their messaging is clear, their team is unified, and their strategy is data-informed.If you’re ready to elevate your brand with strategic clarity and impactful storytelling, let’s connect! creative@billroberson.me

Bill Roberson's Current Company Details
My Comm Team

My Comm Team

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Fractional Brand and Communications Leader
Colorado Springs, CO, US
Website:
euro-rapid.es
Employees:
4
Bill Roberson Work Experience Details
  • My Comm Team
    Fractional Brand And Communications Leader
    My Comm Team
    Colorado Springs, Co, Us
    View
  • My Comm Team
    Fractional Brand & Communications Leader + Chief Brand Officer
    My Comm Team Jul 2010 - Present
    Overview: My Comm Team is a boutique design and communications agency offering strategic direction and leadership for diverse communication projects across multiple industries.Recent Leadership Roles:• Marketing Manager: $100 million non-profit in Colorado Springs, CO. Provided product and event marketing strategy direction.• Executive Director of Content: $100 million non-profit in Colorado Springs, CO. Provided leadership to publishing and kids property teams.• Communications Director - growing church in Ft Worth, TX. Provided design and communications strategy consulting.• Communications Consultant: established church in Irving, TX. Provided design and strategy direction.Key Responsibilities:• Provided strategic leadership for a wide range of creative and communications projects, serving as the principal communications and digital strategy expert for various clients.• Guided client messaging and brand strategy, helping organizations clarify their communications and achieve their business objectives through user research and strategic direction.• Directed the creation of digital assets, print materials, and social media campaigns, ensuring timely delivery and exceptional client satisfaction.• Led the strategic marketing and content direction for $100 million non-profit as a Sr. Marketing Manager and Executive Director of Content, driving significant increases in awareness, constituent engagement, and long-term value. Developed and executed comprehensive marketing and communication strategies that were closely aligned with executive team priorities and organizational goals.• Managed the KMI product portfolio, promoted key resources, and cultivated strategic alliances while crafting communication strategies that effectively supported Focus on the Family's mission.Key
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  • Frozen Fire
    Head Of Brand
    Frozen Fire Feb 2024 - Oct 2024
    Dallas, Tx, Us
    Overview: Frozen Fire Marketing is a digital marketing agency specializing in innovative brand strategies and comprehensive communication solutions for a diverse client portfolio.Key Responsibilities:• Led the strategic development and execution of comprehensive brand and communication strategies that aligned with clients' business objectives and market positioning.• Directed cross-functional teams, including creative, digital, and account management, to deliver high-impact campaigns and brand experiences that exceeded client expectations.• Spearheaded a company-wide brand refresh, refining brand messaging, visual identity, and service offerings to enhance market differentiation and client engagement.• Provided executive leadership in client relationships, ensuring the alignment of strategic initiatives with client goals and driving long-term partnerships.• Oversaw the implementation of data-driven insights to optimize performance across all marketing channels, ensuring that campaigns are both effective and efficient.Key
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  • Lifeblue
    Sr. Interactive Producer
    Lifeblue Sep 2021 - Dec 2022
    Plano, Tx, Us
    Overview: Lifeblue Marketing is a digital agency specializing in creating immersive, user-centric digital experiences that drive business outcomes.Key Responsibilities:• Translated complex business objectives into high-quality digital experiences, working closely with clients, executive leadership, and cross-functional teams to address brand and technology challenges.• Led client discovery sessions to uncover operational pain points, industry context, and user needs, shaping strategic digital solutions that aligned with business goals.• Oversaw the development of content architecture, wireframes, and digital frameworks, ensuring that projects met both client needs and organizational profitability targets.• Delivered compelling presentations to clients, clearly communicating project status and demonstrating the business value of digital solutions.• Provided consultative expertise on the future of digital transformation, guiding clients in adopting innovative strategies to enhance their business operations and market presence.
Key
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  • Focus On The Family
    Creative Director + Sr. Brand Strategist + Marketing Director
    Focus On The Family Sep 2018 - Sep 2021
    Colorado Springs, Colorado, Us
    Overview: Focus on the Family is a global non-profit organization dedicated to providing resources and support for families, with a broad range of initiatives spanning media, education, and community engagement.Key Responsibilities:• Provided strategic leadership in visual design, marketing, and branding across multiple verticals, ensuring alignment with organizational goals and enhancing the brand’s impact.• Directed the in-house creative team, overseeing the development and execution of a wide array of projects, including publication design, web content, mobile applications, video production, and brand development.• Spearheaded the initiative to bring the creative team in-house, significantly reducing operational costs and improving project turnaround times.• Developed and implemented a new brand architecture, navigating internal structures and stakeholder interests to ensure creative alignment with the organization’s mission and objectives.• Led a multi-channel marketing initiative, managing a substantial marketing budget and coordinating media buys across various platforms, including digital media, TV, radio, and print.
Key
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  • Woodmen Valley Chapel
    Communications Director + Technology Solutions Director
    Woodmen Valley Chapel Jun 2013 - Sep 2018
    Colorado Springs, Colorado, Us
    Overview: Woodmen Valley Chapel is a large, multi-campus church in Colorado Springs, CO, focused on providing community support and spiritual guidance through innovative communication strategies and the adoption of emerging technologies.Key Responsibilities:• Set the strategic direction for all communication efforts, integrating creative strategies with emerging technologies to enhance the church’s outreach and engagement.• Provided comprehensive leadership for the creative team, overseeing project scheduling, prioritization, and the development of marketing and communication materials across multiple channels, including web, mobile, print, and social media.• Directed the development of a new brand identity for the church, aligning it with the ministry’s core values and improving community engagement.• Managed a team of 14 employees across the Communications, Connect, and Technology departments, fostering collaboration and ensuring alignment with the church’s strategic goals.• Developed and delivered training programs, including the Leading From Your Strengths program, to equip staff with valuable skills in personal and professional development.
Key
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  • Baker Brothers Plumbing & Air Conditioning
    Employee Experience Manager
    Baker Brothers Plumbing & Air Conditioning May 2012 - Jun 2013
    Mesquite, Texas, Us
    Overview: Baker Brothers Services is a $65 million service company based in Dallas, TX, specializing in plumbing, HVAC, and electrical services for residential and commercial clients.Key Responsibilities:• Developed and implemented innovative strategies to align the company’s vision and values with targeted employee engagement activities, enhancing overall job satisfaction and performance.• Led the design and execution of comprehensive sales and technical training processes, ensuring that employees were equipped with the skills needed to meet business objectives and deliver exceptional service.• Created and facilitated impactful presentations and training sessions, focusing on employee development and the alignment of individual goals with the company’s strategic priorities.• Designed and launched a brand awareness initiative, including eye-catching vehicle wraps, to expand the company’s marketing reach and strengthen its presence in the local market.Key
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  • Rightnow Media
    Director Of Communications
    Rightnow Media Jan 2008 - Jul 2010
    Mckinney, Tx, Us
    Overview: RightNow Media is a global non-profit organization providing faith-based video content and resources to empower individuals and organizations worldwide.Key Responsibilities:• Led the strategic direction for all communication efforts, including product packaging, design projects, and interactive media, ensuring consistency with the organization’s brand and mission.• Oversaw the development and implementation of branding standardization designs across various platforms, including web development and product packaging, to ensure a cohesive and impactful brand presence.• Collaborated closely with the Production Leadership Team, providing insights and direction for video-based content creation that aligned with the organization's communication goals and audience needs.• Directed the creation of engaging and visually compelling content that enhanced the organization's retail and digital presence, driving increased engagement and resource utilization.Key
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  • Lakepointe Church
    Director Of Design & Communications
    Lakepointe Church Jun 2000 - Dec 2007
    Rockwall, Texas, Us
    Overview: Lakepointe Church is a multi-campus congregation with 16,000+ members, dedicated to providing spiritual guidance and community support through impactful communication strategies and brand development.Key Responsibilities:• Oversaw all aspects of communications and customer experience, with a strong emphasis on brand development and digital strategy.• Provided creative visuals and strategic communications direction for a 9,500-member congregation across four campuses, ensuring a consistent and impactful brand presence.• Led the recruitment, hiring, mentoring, and management of a talented creative team, including designers, social media specialists, copywriters, and web professionals.• Developed and executed compelling marketing materials that supported fundraising efforts, contributing to the successful attainment of over $20 million in donations over multiple years.Key
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Bill Roberson Skills

Creative Direction Adobe Creative Suite Graphic Design Leadership Web Design Logo Design Advertising Marketing Email Marketing Nonprofits Graphics Art Direction Marketing Strategy Team Building Catalogs Corporate Branding Packaging Concept Development Coaching Event Planning Editing Branding And Identity Creative Strategy Brochures Posters Collateral Visual Communication Brand Development Corporate Identity Layout Illustrator Banners Newsletters Copywriting Creative Consulting Design Consulting Typography Social Media Strategic Planning Management Social Media Marketing Strategy Online Marketing Public Speaking Writing

Bill Roberson Education Details

  • University Of North Texas
    University Of North Texas
    Visual Communications

Frequently Asked Questions about Bill Roberson

What company does Bill Roberson work for?

Bill Roberson works for My Comm Team

What is Bill Roberson's role at the current company?

Bill Roberson's current role is Fractional Brand and Communications Leader.

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What is Bill Roberson's direct phone number?

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What schools did Bill Roberson attend?

Bill Roberson attended University Of North Texas.

What are some of Bill Roberson's interests?

Bill Roberson has interest in Children, Education.

What skills is Bill Roberson known for?

Bill Roberson has skills like Creative Direction, Adobe Creative Suite, Graphic Design, Leadership, Web Design, Logo Design, Advertising, Marketing, Email Marketing, Nonprofits, Graphics, Art Direction.

Who are Bill Roberson's colleagues?

Bill Roberson's colleagues are Rocio Menendez.

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