Bill Sargent Email & Phone Number

Bradenton, Florida

Bradenton, Florida

Sargent Foods LLC is a manufacturer of healthy clean label granola and trail-mix products for the k12 school, institutional and health care market segments. I am responsible for sales and marketing management, bid administration and order management in the US marketplace. Targeting and developing new market opportunities on a direct sales basis, collaborating with sales brokers and working directly with major food distributors are key activities. Also responsible for new product development, launches and ongoing growth working closely with the CEO/Founder who is my direct report. Ongoing product training for broker sales staff and distributors and having strong knowledge of competitors and federal food regulations for the k12 and related business segments are essential for success in this position. Travel throughout the US. Regional and National trade show management and participation are additional responsibilities.

Bradenton, Florida

Responsible for the sales, support and development of the Artech and Korex Product Groups in the US and Canada working with and developing distributors. Extensive travel in the US and Canada; travel to Italy, India and China. FL responsibilities included the sales, support and development of the Biesse Industrial Wood Machinery line in FL selling direct and through distribution with extensive travel required throughout FL. Annual budgeting, meeting goals and maintaining kpi targets were mandatory.

Marketing and applications expertise in primary and secondary wood processing machinery. Focus on forestry, logging, biomass/alternative fuel processing (chippers and grinders) and industrial woodworking machinery (edgebanders and widebelt sanders). Collectively, over 25 years experience including time with Tree Farmer, Caterpillar, Biesse and Dynamic/Norco Equipment.

Responsible for developing and implementing a comprehensive dealer sales support program for both the Forestry and Handfed chipper product lines. Developed sales manuals, training and support ppt’s, and implemented utilization of UCC data. Contact with all dealers; focus on the SE U.S. (Tidewater Equipment). Responsible for sales support, product training, new dealer planning and development plus involvement in a large number of major service issues on earlier build machines. Building primary user relationships was critical; in the field 80-90%. Dynamic was bought by Norco LLC in April 2010 and consolidated staff (including me) in June.

Responsible for the sales, support and market expansion of Biesse widebelt sanders and edgebanders in the Midwest (Dakotas to PA, south to KY and WV) and in Ontario, Canada. Maintained and developed new dealer relationships and direct sales activity based on sales budgets and goals. Traveled extensively (80-90%).