Responsible for the strategic planning, implementation,evaluation and daily management of ECHN’s hospitals, inpatient and outpatient services, nursing home andphysician practice marketing activities. Large focus is to bring ECHN into the 21st century with digital marketingand media. Work closely with senior management, parent company’s CMO, physicians, and administrative staffs toincrease awareness of ECHN’s varied services in the community.• Responsible for all facets and activities of ECHN’s website, site optimization, social media campaigns,collaborate with the VP and corporate on internal and external communications. Develop and implementevents including community outreach healthcare programs, media relations, agency management andgeneral marketing including lead generation.• Developed and collaborated on a 3-month Bariatric Weight Loss campaign to create awareness, increaseregistrants to the weekly informational sessions and surgeries. Results included a 7,200% increase in pageviews to the Bariatric web pages, brought in 76 informational session attendees (34 over the same periodlast year) which translates to 23 new weight loss surgeries for one surgeon’s practice. For every $1.00spent on this campaign, ECHN received $2.90 in additional surgical income.• Leading team in the creation of a new ECHN.org website set to launch in the spring of 2019.• Developed a local, targeted direct mail “Welcome the New Doctor” campaign for a new family medicinephysician resulting in 7 new patient appointments in the first week of the campaign.• Created a weekly ECHN employee eNewsletter and developing a community-wide eNewsletters to helppromote ECHN’s community health programs.• Along with VP of Communications and Public Affairs, co-directed the strategy, creative development andlaunch of a network-wide Healthy is Everything branding campaign to convey that ECHN and thecommunity are partners in wellness.

Director of Marketing - Design, implement and manage the marketing strategy, including sales programs for both online and offline channels targeted towards new business. Oversee the day-to-day management of all the marketing, lead generation campaigns for both B2B and B2C audiences. Plan and oversee advertising and promotional activities including digital, print, email with a focus on SEO, PPC and social media. Manage a team of 5 direct reports including 3 consumer sales reps.

Develop and implement all lead generation efforts through the online channel including email marketing, webinars, nurturing campaigns, and social. Work closely with the Chief Marketing Officer and Head of Sales creating these targeted marketing efforts. Mine internal and external resources and databases such as Marketo, Salesforce, Hoovers, and other third-party assets for targeted lists and co-marketing opportunities. Manage the various landing and registration pages and continuously optimizing them through testing.

Responsible for the development and execution of marketing programs to increase awareness and preference, driving top line revenue growth, cross sell and retention across health related product lines targeting businesses with 51 to 3,000 employees. Accountable for developing and implementing eCommunications and eMarketing efforts.

Responsible for all aspects of online marketing: subscription sales, corporate website design, email marketing, lead generation, list rental, PPC and other online advertising, social media and search engine optimization. Responsible for marketing management of $9M annual revenue producing subscription based financial data sites.Product recipient of 2006 SIIA CODiE award for Best Online Business Information Service: non-News. Product recipient of 2007 Best Online Government Information Service.

Marketing Manager, Internet Marketing - Developed and implemented marketing strategies to increase new sales, renewals, and revenue. Managed all aspects of e-mail marketing including creation, list management, distribution, and campaign reporting.Oversaw the management of all marketing programs including direct mail, e-mails, conference planning, landing pages, reciprocal link building, online advertising, catalogs, and press releases. Managed and implemented all aspects of paid search advertising programs (PPC), with a budget of $80,000 a month.

Product managed the Physicians’ Desk Reference (PDR), Medical Device Register (MDR), and Redbook reference books, online and electronic products - a $600 million a year business. Drove marketing activities promoting to corporations, healthcare professionals and consumers with direct sales representatives, direct mail programs, telemarketing and print advertising.

Managed and designed marketing plans: online, direct mail, and print and radio ads. • Helped create and market Bigyellow.com, one of the first online yellow page directories.Create the New Movers magazine, which was immediately profitable with stronger than expected sales. Developed and managed regional telemarketing and direct mail campaigns generating over $1.2 million in annual revenue and revitalized a mature product line.

Promotions Manager - Effectively managed a promotional budget of over $5 million. Created and managed promotional programs, and campaigns. Managed 40 local promotion managers. Manager, Marketing Services - At corporate headquarters, provided marketing data, research, and marketing expenditure information to various divisions within Sony Music. Managed 5 marketing services associates.