Bill Travis Email & Phone Number

Wilmington, Massachusetts, Us

I lead the website personalization and local/technical SEO initiatives at criver.com. Using Acquia Lift, Sales Force, ParDot and Medalia on a Drupal CMS. I reduce our bounce rate and increase our page performance while delivering actionable data to our sales force. I deployed and monitor over 125 global GMB accounts that have increased our Google local search traffic by over 30%. I also spearhead technical SEO audits of all our internet assets that have decreased our load time by over 3 seconds using SEMrush, GSC, Conductor etc..

Garching Bei München, Bayern, De

In one year I increased organic traffic by 100%, organic keywords by 300%, NPS (net promoter score) by 20 and CAST (customer satisfaction score) by 30 for sylvania.com. I supported 6 different corporate and ecom sites with over 200,000 unique visitors per month on multiple CMS/DAM systems. I also developed a cutting edge 3D lighting application imagery catalog for custom customer applications and a full-service information PWA app for sales staff and distributors.

Maintained and updated existing SYLVANIA/LEDVANCE Sharepoint CMS. Design and developed a new customer-driven retail website using UI/UX, FirstSpirit/Sharepoint CMS, Pixelboxx DAM, and SEO in an AGILE environment. Ensured branding control and stability throughout all marketing materials, social media, and email campaigns.

Provided a full-service digital marketing agency that combined technology, strategy, and creativity to create meaningful stories for clients. Deliverables included branding, trade show booths, publishing, social media, 3D/2D animation, augmented reality, video/audio, and UI/UX.

Cambridge, Ma, Us

Utilized a keen eye for detail and organization skills to successfully elevate the level of design and product quality on a variety of projects. Leveraged multimedia expertise in digital arts, 3D modeling/animation, video/audio editing, illustration, and visual design to lead the team in creating complex interactive experiences for applications, software, and web interfaces. Delivered creative solutions for $200K-$1.5M major corporate exhibits, including The Tech Expo & Engineering Possibilities.Collaborated with team to design creative digital commercials with budgets of $100-200K per project.Managed technical project details as the “One Man Resource Center & Go To Person” specializing in software and hardware, research and development of high-tech equipment, leases, and material purchases. Worked within annual budget of $500K.Interfaced with potential clients and project engineers, and used technical language knowledge and goals within each group to execute projects and enhance research proposals by offering quick, detailed simulations to spearhead the bidding process.Organized an array of media assets by using dedicated file servers and Digital Asset Management software. Introduced a high-end DV editing and high quality web video services program which were distributed company-wide. Created a company information system to facilitate streamlined message distribution throughout the company.

Partnered with clients and a team of engineers to create detailed and effective, multimedia training and sales aids. Provided direction to designers while exhibiting a solid understanding of client-side technologies. Utilized expertise in 3D design, video editing, audio editing, 2d design, and interface scripting to expertly design numerous multimedia products for a wide range of oil field industries with annual revenues in the billions.Designed interactive multimedia training and sales aids; a $300K project for Schlumberger Oil Company.Spearheaded the Quality Control initiative within the company and creatively designed a modernized fault recording system to prevent duplicated product issues from occurring.

Randolph Afb, Tx, Us

Executed necessary upgrades to bring the division up to speed and improve the entire product catalog by purchasing equipment, training, and materials budgeted annually at $500K. Developed advanced navigation systems, interface designs, and screen layouts using excellent creative and problem solving skills.Upgraded 3 supported conference rooms with digital projection systems and delivered high-end video teleconferencing support which resulted in savings of $250K+ per year in travel costs for the wing.Oversaw the central print processor and high-end file server; streamlined workstations productivity and allowed for high quality output through digital negative printing, wide format printing, and high quality color laser output.

Randolph Afb, Tx, Us

Established the Air Intervention Visual Documentation Team (AIVDT) and led digital media projects with annual equipment purchases of approximately $250K.Supervised the video unit which produced training, protocol, and documentation videos using high-end technology.Edited/produced base cable access channel. Oversaw local LAN and computer systems. Specialized in aerial video recording in high-G environments.

Bachelor Of Arts - Ba, General Studies - Communications

Associate Of Science - As, Information Technology

Certificate, Leadership And Communications

Vocational Diploma, Graphic And Printing Equipment Operator, General Production

High School Diploma, General Studies