Bill Trembath Email and Phone Number

Top sales executive for a high-growth salty snack brand, CandyPop/Cookie Pop . A category-disruptor brand in RTE Popcorn. Drove revenue from $1mm to $8mm+ over 3 years, despite hurdles from Covid-19, 2021 Supply Chain, and Macro-Inflation. Gained multi-item distribution at Hannaford, Kroger, Shoprite, Food Lion, Publix, Winn Dixie, ALDI, Market Basket, Harris Teeter, international (Korea, Middle East, Mexico, Canada, etc). Grew from zero to 50%+ ACV, with some accounts stocking 10 skus. Managed a network of over 5 brokers. Key member of senior management team, guiding pricing, margin, and promotional strategies, Innovation and New Item launch decisions, Forecasting/Demand Prepared material for all BOD meetings. Directly attended every East top customer pitch meetings. Very positive and effective relationships with Private Equity team, CEO, and colleagues in Supply, Marketing, and Finance.

Managed Snyders Snacks sales 30M (Supermarket and Mass channels)Managed Tim's Cascade Brand (Hawaiian Chips) sales 25M (Supermarket and Mass Channels)Responsible for Managing both Brand EBITDA accurately based on company's operating profitability

• Manage not-from-concentrate (NFC) orange juice accounts valued at $24 million.• Oversee brokerage firms by coordinating ad placement and promotions.• Managed plan-o-gram initiatives in the metro NYC area.• Direct brokerage retail staff to execute sales initiatives through training and presentations.• Administer customer-specific budgets based on company guidelines.• Coordinate new product rollout by communicating sales directives to brokerage managers. • Conduct market research via Wakefern’s Price Plus Insights program.

Brand Manager-Account ManagerRDD Associates, Totowa, NJMay 1998 – August 2003• Manage Cabot Cheese account.• Manage Fleischmann’s Yeast account.• Implement marketing plans, new product launches and deduction management.• Direct account managers to implement price increase based on Dairy (Butter) futures forecasts.• Managed Florida's Natural NFC Orange Juice ad reporting, deal structure and case projections.ACCOMPLISHMENTS• Instrumental in the authorization of Cabot butter at Shoprite.• Instrumental in launching McCadam Bar Cheese into all accounts in the NY metro market.

• Serviced Direct Store Delivery (DSD) accounts (Dubro, Intercounty and Korean Trade).• Represented manufacturers (BreadShop, Newman’s Own, Dickinson’s Preserves).• Managed Florida's Natural NFC Orange Juice ad reporting, deal structure and case projections.