Responsibile for market intelligence and analysis of potential business opportunities, management of sales trends and customer requirements; recommending and delivering strategies to maximise sales; interface with customers to improve and maintain working relationships and the creation of sales leads; identification and contact with prospective new customers and the promotion of ASRL products and services; growth of the client base; development of new product and service opportunities; developing opportunities to represent manufacturers and thier products; management of all aspects of sales operations; technical and after-market support; demonstration of products to potential and existing clients; development of marketing collateral and attendance at trade exhibitions, seminars & conferences.

Responsible to the Managing Director for the provision of advice and guidance on strategic planning, effective bidding, methodologies for increasing win rates and sales pipeline management whilst acting as an Account Manager/CRM in the scoping, requirements capture and strategy development for specific defence related opportunities.

Responsible to the Sales and Marketing Director for the development, implementation and management of sales and marketing strategy: Achievement of individual and team sales targets in excess of £70m; Management and development of sales and marketing forecasting, operations and customer support functions; Management and development of the bidding process, bid documentation and operating procedures; Development of continuous improvement and product development initiatives; Working closely with the press office to maximise exposure and writing monthly communication briefings to the business group; Management of customer satisfaction and market research activities; Ownership of the Marketing and Communications plan for the division

Responsible to the Operations Director for the formulation and implementation of customer initiatives and business growth strategies in partnership with customers, business managers and all channels to market; Management of a team driving customer focus and the delivery of commitments, a critical success factor for the business through: Sales forecasting, co-ordination of budgets and setting of sales targets; Development and implementation of business and product strategies to grow the order book; Development and implementation of marketing and communication strategies; Planning and execution of customer surveys and customer relationship and engagement training; Working and engaging with customers and channels to market; Defining working practices for monitoring customer satisfaction; managing complaints and accolades; communicating and learning with customers