Directing a 24 year old advertising media consultancy serving the needs of marketers demanding creativity and fiscal responsibility from their media services and suppliers..Consummate marketing/media professional with the ability to evaluate and use media most effectively.Knowlegeable in the use of research and marketing sources to maximize impact while minimizing expenditures.Fully versed in business financial practices, personnel and media costs.Innate ability to ask the right questions, and demand accountability from outside service suppliers and vendors.Experienced in virtually all client categories and media typesSpecialties: Effectively and efficiently allocating client resources through expert planning, buying, and fee negotiation.