Bill Worth

Bill Worth Email and Phone Number

Content. By a host of other names. @ Atlanta, GA, US
Atlanta, GA, US
Bill Worth's Location
Atlanta, Georgia, United States, United States
About Bill Worth

Up until May 12, 2023, I created and managed digital advertising/marketing content plus traditional print marketing for Porsche AfterSales in the USA.The audience: B2B and B2C customersThe edge: 28 yrs. experience creating visual and written marketing content for automotive, manufacturing and technical sectors How it's done: visual and written content creation for advertising and marketing with 10!years marketing and conceptual experience at Porsche Cars North America AfterSales; 13 years in German-American automotive technical communications; 8 years in advertising communications for truck parts aftermarket; proficient in spoken and written German language skills

Bill Worth's Current Company Details
Self-employed

Self-Employed

Content. By a host of other names.
Atlanta, GA, US
Bill Worth Work Experience Details
  • Self-Employed
    Self-Employed
    Atlanta, Ga, Us
  • Self-Employed
    Marketing Consultant
    Self-Employed May 2023 - Present
  • Porsche Cars North America
    Aftersales Promotions Manager
    Porsche Cars North America May 2013 - May 2023
    Atlanta, Ga, Us
    Creation/distribution of content for after-sales marketing programs and material for Porsche’s USA dealer organization; liaison/coordination with Porsche AG for after-sales marketing activities including service and parts, while supervising budget for all after-sales marketing programs. Activities include after-sales marketing projects to promote service and parts sales. Communications tools produced include e-marketing, social media marketing, magazine advertising, SEM/SEO projects, incentives, print collateral and direct mail.
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  • Porsche Cars North America
    Aftersales Publications Editor
    Porsche Cars North America Oct 2000 - May 2013
    Atlanta, Ga, Us
    Edited content, created content and distributed content for after-sales technical information from PAG and PCNA to the North American market, for all aspects of after-sales including owners manual editing, printing and distribution logistics. Also liaison and coordination with Porsche AG. Communications support of after-sales business activities; managed after-sales direct mail and fulfillment activities and vendors; management of five after-sales literature budgets.
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  • Pai Industries, Inc.
    Technical Illustrator & Graphic Designer
    Pai Industries, Inc. Jun 1992 - Sep 2000
    Suwanee, Georgia, Us
    Created content, layout and production for automotive parts catalogs for Mack, Cummins, Fairfield and Navistar aftermarket applications; technical illustration of engine & chassis parts for all makes covered; parts photography and publication design. Coordinated with PAI Engineering department to develop all product catalogs and corporate advertising, including ad flyers, vehicle fleet graphic design, corporate intranet and web page graphic design, etc.
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  • William G. Worth, Illustrator
    Advertising Illustrator
    William G. Worth, Illustrator Jan 1988 - Jun 1992
    Activities: technical illustration content in four color and b/w for print applications; also marker comps for outdoor (billboards), print, POS, magazine, and television. Clients included Coca-Cola, Snapper Mowers, Zell-Miller, Selling Solutions. Projects included marker comps for Coca-Cola, Burger King, McDonald’s, Scotts, United Artists, etc.

Bill Worth Education Details

  • Georgia State University
    Georgia State University
    Journalism & Marketing
  • Miami Ad School Atlanta @ Portfolio Center
    Miami Ad School Atlanta @ Portfolio Center
    Advertising Illustration; Graphic Design

Frequently Asked Questions about Bill Worth

What company does Bill Worth work for?

Bill Worth works for Self-Employed

What is Bill Worth's role at the current company?

Bill Worth's current role is Content. By a host of other names..

What schools did Bill Worth attend?

Bill Worth attended Georgia State University, Miami Ad School Atlanta @ Portfolio Center.

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