Bill Andrews Email & Phone Number

Oxford, Ms

Create and implement growth plans for business owners, CEO’s and Private Equity coast to coast. As a growth catalyst, work as part of the client’s leadership team on a fractional, or part-time, basis to help refine and implement key top-line growth initiatives. Other support and services include special project leadership, strategic planning, coaching and private equity due diligence.

Oxford, Ms

Growth support services for the consumer, industrial and financial services sectors. Documented client success has allowed our business to grow at an annual rate of 30 plus percent.

New Orleans, La

Lead marketing officer (B To B and B To C) for one of the country’s largest financial services companies with over $20 billion in total assets. Directed all marketing and product management efforts in Texas and Louisiana under the Whitney Bank brand and the Hancock Bank brand in Mississippi, Alabama and Florida. ●Replaced a four campaign per year schedule with over 100 database driven executions and the company’s first outbound sales program that produced a 303% first year ROI.● Launched CRM platform to bring consistency to sales process.● Created a common store identity to be used for all new construction and for integration throughout the existing 200 location footprint.● Coordinated the successful combination of two 100 plus year old financial services charters with distinct business models and customer bases.Skills: Advertising, Alliance Management, Brand Ambassador, Brand Management, Brand Strategy, Consumer Insights, Corporate Strategy, CRM, Database Marketing, Demand Generation, Design/Creative, Digital Marketing, Direct Response, eCommerce, Event Management, R&D, Research, Segmentation, Social Media, Sponsorships, Strategic Planning, Traditional Media, Product Management, Product Placement, Public Relations

Greenwood, Ms

Working with the founder and CEO, led all marketing communications related activities (B To B and B To C) for one of the world’s most storied consumer products brands. Our outreach touched prospects and customers in 85 nations through over 1,400 dealers. As the lead marketing resource for Viking, was responsible for all advertising, experience marketing, strategic planning, alliance and influencer management, branding, CRM, consumer segmentation, database marketing, dealer and distributor co-op support, digital strategies, eCommerce, PR, sponsorships, social media and web properties. ● As the brand steward for Viking, created a brand persona that was recognized by Fortune magazine as the number two Breakaway Brand (second to only iPod) in the U.S. Fortune and Landor tracked not only consumer perceptions, but also the financial contribution that brand strength makes to each firm’s bottom line.● Through category leading advertising and influencer outreach, created an initial consumer brand preference index for the Viking brand of over 4 to 1 compared to the next closest competitor as detailed in a university study. ● Documented non-paid media coverage from product placements, trade shows and ongoing media relations stories, that produced an ad equivalency value to the Viking brand of over $100 million during one ten month measurement period. ● Placed product on 75% of all Food Network shows.● Established an in-house digital group that within two years created the #1 social media brand in the Home and Design category as measured and chronicled by the United States’ leading digital/social media consultancy, L2.● Led marketing planning and execution as we leveraged the core lifestyle brand into new lines such as Brigade, D3, cookware, cutlery, small electrics, international footprint of culinary schools and a luxury resort. ● Launched Viking Commercial which in three years gained more U.S. Michelin Star restaurant placements than any other commercial brand.

Miami/Fort Lauderdale Area

Community Banking DivisionDirected the corporate-wide marketing and sales initiatives including management of the brand, marketing related strategic planning, all advertising, public relations, product development, database marketing efforts, product and household profitability measurement, delivery system optimization, and customer service measurement. In addition, led the charge to successfully integrate all non-manufactured products (brokerage, mortgage and title insurance) into applicable delivery points.· Led the creation and implementation of comprehensive print, direct mail, promotional, radio and TV campaigns that pulled concepts off the drawing board and into action. · Utilized an extensive research network to accurately: (1) Locate untapped markets for existing services, (2) Increase share of existing markets, (3) Determine most cost effective use of marketing dollars, (4) Track the evolving diversification of today’s customer base and (5) Test markets for innovative concepts prior to committing 100% of institutional efforts.· Provided objectivity to the Office of the Chairman concerning strategic planning by forecasting realistic sales and profit projections and structuring marketing tactics to achieve desired corporate goals.· Thoroughly researched, analyzed and attracted market opportunities through extensive strategic planning, development and execution.· Lead executive for the management of BA Financial, a full service brokerage firm offering stocks, bonds, mutual funds and annuities to our customer base.

Atlanta, Georgia

Marketing lead for customer and product profitability consulting, via SaaS. to leading financial institutions. Using our clients data (legacy systems as well as 3rd party provider data) Market Line created product level profitability reporting and then rolled it up to the household level for its clients. This data gave C level executives an unprecedented look into the makeup of their customer base as well as insight into how to better serve their customers at the individual household level.

Memphis, Tn

Lead marketing officer for $33 billion financial services company with over 900 locations throughout a twelve state region serving markets with diverse cultures, demographics and economies with a market capitalization of over $4 billion.Created the first corporate marketing department in Union Planters (NYSE:UPC) 130 year history. During that time, was the leader for the customer integration (B to C and B to C) in the acquisition of over 50 financial institutions, collapsed all separate bank charters into one legal and strategic unit, the creation of the first unified brand for the company, standardization of all consumer and commercial deposit products into one consistent-offering, introduction of non-manufactured products to the customer base and the creation of a unified customer view through an enterprise-wide data warehouse.Responsible for the introduction of the EnAct sales process to Union Planters. The program taught branch managers how to develop and execute local marketing plans by providing them with branch specific databases. The program increased consumer related branch profitability from 5 to 30%. Voting member of the corporation’s asset/liability committee, served as the chief external spokesperson for the corporation and investor relations experience as the chief retail banking spokesperson at individual stock analyst meetings and financial institution conferences. Provided objectivity to Chairman and President concerning strategic development, forecasting realistic profit projections and structuring financial controls to achieve desired profit. Lead executive on project to right size the physical branch footprint from over 900 location to 700 via consolidations, closures and sales.

Grenada, Ms

Bba, Finance

Certificate, School Of Bank Marketing, Graduated With Honors