• Plan and manage trade shows and events for clients including development of strategy, goals and objectives, event conceptualization and theme development, and analysis of event effectiveness and ROI • Lead creation, implementation, and management of project timelines, meetings, staff training, pre-event briefing books and walkthroughs, and post event debriefs• Prepare, track and reconcile budgets for each trade show/event ensuring events are within, or under, budget• Supervise sourcing, vetting, negotiation and management of vendors in exhibit/event design and production, graphics production, A/V, catering, talent, transportation, and logistics • Coordinate and manage internal and external teams in design, copywriting, and production of trade show graphics, product demos/presentations, promotional items, and marketing collateral• Manage all aspects of event logistics including contract negotiations, venue selections, meeting space allocation, meeting room set-ups/diagrams, shipping/transportation, food & beverage, and AV• Lead and manage on-site execution including supervision of set-up and teardown crews, A/V production, lead gathering, staffing and other vendors• Develop trade show and event layouts, floorplans, utility floorplans and orders

Logistics Manager - 2019 Art of Marketing Conference Planned and managed logistics and budget with hotel to create a meaningful, positive event attendee experience with strategic event space planning, layout and traffic flow, room assignments, AV, food and beverage, signage, parking.Exhibition Manager - 2017 Cause Conference Coordinated sponsor and exhibitor booths including floorplan, logistics, and exhibitor communications

Each year the Emilio Nares Foundation hosts its annual Harvest for Hope celebration as the main fundraiser to support its programs. Harvest for Hope is a unique opportunity to enjoy the delectable taste samplings of San Diego’s elite chefs, restaurants and wine distributors while enjoying live music all in support of this great cause.

• Implemented and owned Global Events Strategy focused on continually improving event effectiveness, establishment of best practices, and accounting for measurable event ROI• Designed and established tools for the business units/regions to understand how to leverage impact from the event strategy including trade show and event training, ongoing feedback mechanisms, and development of a metrics dashboard to compare and contrast ROI for all events• Managed a geographically-dispersed five-person Meeting and Events team in planning and execution of 250+ events annually including trade shows, sales road shows, international sales and leadership conferences, and special corporate events• Collaborated with senior leadership, product management, business units/regions sales and marketing departments to integrate trade show and event plans to align with other marketing and communication activities • Responsible for the negotiations and relationships with vendors, and evaluation of their performance to ensure that costs were managed and return was maximized• Managed trade show and events inventory of booth properties, event supplies, promotional items, and marketing collateral via online portal • Built and managed event registration processes, including but not limited to building registration sites, email templates and communications, and post event surveys

• Built and directed events department consisting of five-person Events Team that planned and managed all aspects of corporation’s trade shows, conferences, user group seminars, special events, and employee events – 56 events in a 6-month period including 20 user group seminars in 6 countries and 17 trade shows/special events in 4 countries • Established event strategic objectives and goals, managed budgets and provided comprehensive reports to senior management on event attendance, objectives hit, ROI, and recommendations for future events • Created, planned, and managed multi-city sales seminars including marketing plans and strategies, development of program content, recruitment and training of presenters, city and venue selection, event logistics, and communications - including online registration site, information packets, web-based materials, multimedia presentations, promotional and marketing materials• Recruited, trained, and supervised all on-site staff for conferences, trade shows, and meetings• Sourced, negotiated, and managed vendors for events including production companies, caterers, exhibit production, set-up and dismantle crews, audiovisual companies, graphic production, and talent agencies• Managed internal and external creative teams in design, copywriting, and production of all print collateral such as trade show graphics and promotional items, press kits, and sales sheets• Accountable for determining, analyzing and selecting trade shows to attend, booth space selection, advertising, sponsorship, and speaking opportunities at trade shows and special events