Bill Benjamin Email & Phone Number

Los Angeles, CA, US

Los Angeles, California

- Source and manage all alumni volunteers including Regional Chapter Presidents, Affinity Group Presidents, Class Presidents, Alumni Network Board of Directors and Alumni Reunion Committee Members.- Track and manage alumni engagement for 42,000 alumni via Salesforce analytics, encompassing event engagement data, volunteer data, and mentorship data with the.

Greater Los Angeles Area

- Player 2 Studios is a global, esports-focused partnership and marketing studio that connects brands with game publishers, platforms and events. - Development of branded content programs (docu-series and influencer/streamer content) for national brands entering the esports ecosystem, distributed on multiple platforms including Amazon Prime Video, Amazon.

Greater Los Angeles Area

- Build and manage a sales pipeline in order to generate $2 million in annual branded content-services and influencer marketing revenue. - Brand relationship builder responsible for securing partners for the IZEA virtual newsroom and sponsored social content services program. - Evangelist for IZEA's content creation and publishing platform to fulfill.

Greater San Diego Area

- Generate integrated marketing programs (digital, social, mobile and experiential) for CPG companies that deliver authentic engagements with consumers in ACTIVE's unique audience.- Secure and maintain $1.5 million portfolio of promotional event activations and media programs with Fortune 1000 brands including Toyota, Nissan, Kraft as well as emerging.

• Directed special events team and managed event calendar, generating over $3 million/year in revenue (exhibitor fees, sponsorship, advertising and merchandise revenue) and attracting over 200,000 guests/year to branded.
• Re-aligned event portfolio to grow profitability of annual events (Festival of Books, Travel and Adventure Show, Los Angeles Film Festival) and develop new events in Fashion and Entertainment categories (screening.
• Executed seven-figure event production budgets, and negotiated with partners, vendors, venues and drafted RFP’s for bidding.
• Acknowledged and awarded Biz Bash 2007 “top 100 events” in United States for both Festival of Books and Travel and Adventure Show, both which ranked over 90% “good to excellent” consumer rating with highest likelihood.

• Prospected, negotiated and closed new sponsorship deals in the automotive and consumer packaged goods categories, generating an annual Sales Plan exceeding a seven-figure net revenue target.
• Sold music tour sponsorship, venue based asset deals and House of Blues branded licensed/media alliances deals.
• Developed strong ties with corporate constituencies by representing the HOB brand and its music and cultural attributes to industry publications, industry trade shows and conferences.
• Drafted contracts for partner approval, and managed Letter of Agreement signatory process through Legal.
• Concepted new promotional creative campaigns with Marketing and Creative Services departments, specializing on new music content delivery solutions and usage of HOB member ticketing email database for alliance partners.
• Instituted sales process, generating accurate forecasting and financial projections utilizing sales gross and net revenue tracking software systems.

• Prospected and secured sponsorship alliances in the electronics, beverage, automotive and consumer packaged goods industries in excess of $1.5 million per fiscal year.
• Managed a team of three marketing executives, responsible for sponsorship activation, cross-divisional synergy across Walt Disney Company divisions, and public relations initiatives.
• Developed corporate alliance packages for ESPN integrated partners including ESPN Zone naming rights, pouring rights, on-site media placement, product placement, event marketing, and online promotional activation.
• Concepted and sold-in automotive category sponsorship for ESPN Zone, integrating auto displays with online sweepstakes, event activation, onsite brand ambassador program, generating hand raiser leads during launch.

Universal City, CA

• Managed corporate partner relationships with Coca Cola, Discover Financial Services, Panasonic, Alamo, Gatorade and Kodak in order to maximize utilization of over $10 million in annual partner marketing commitments.
• Developed $5 million promotional campaign with media-partners (Safeway, Burger King, Hollywood Video) to drive consumer visitation to Universal Studios’ new Terminator 2: 3-D attraction.
• Pitched and managed all promotions related to the launch of “Holiday Wonderland” at Universal Studios Hollywood, including the KCBS/Macy’s “Giving Tree” Promotion as well as the Pepsi “$10 off” California resident.
• Integrated on-line promotional overlays for theme park tied to release of Universal Pictures’ film products and link Universal on-line ticket sales strategies to promotional partners.

Ba, Economics

Mba, Marketing

Education record