Bill Birdsley Email & Phone Number

Jacksonville, Fl, Us

Alpharetta, Georgia, Us

Atlanta, Georgia, Us

Built and led the Global Customer Success team.Team: 8 Managers & 90 FTE (SMB, Mid-Market and Large Enterprise)- Reduced attrition by 36% YoY & improved industry NPS by 1,000 bps- Transformed a US focused operations team into a global CSM organization working across all regionsof the world with SMB and Large Enterprise customers- Created a CSM Training Certification to improve employee development and performance- Identified tools, changed processes and created programs that enhance the CSM's ability to beeffective and improve outcomes for customers

Atlanta, Georgia, Us

Built and led the Global Sales Operations team.Team: 3 regional leads, 1 COE lead & 30 FTE- Oversaw the global sales operations function for a $2B+ business- Designed, implemented and maintained Sales workflows, operational processes, systems, policies, reporting and tools needed to support those plans and achieve growth targets- Measured sales effectiveness and gathered sales team feedback and ideation to regularly identify and implement operational enhancements- Created executive revenue dashboards, presentations and board materials- Supported the forecast cadence, shared insights on pipeline health and evaluated performance to drive pipeline growth and efficacy- Partnered with Finance to drive effective planning, budgeting, data sharing and reporting- Created, implemented and monitored cross-functional processes, tools and reporting- Partnered with Product Management to support product launches and updates (Salesforce setup, CPQ, contracting, sales processes, progress, reporting, etc.)- Drove process improvements in sales operations with a keen focus on improving sales productivity and performance

Atlanta, Georgia, Us

The operational and sales strategy leader for the VP of Americas, Sales ($1B+ Sales).Team: 1 Project Manager, 8 Sales Support- Re-designed sales GTM strategy for Americas Sales at NCR- Transformed an un-integrated sales support organization to scale across all sales teamsin the America's, resulting in significant cost reduction and dramatic increases in support to the salesteams- Re-designed processes and migrated work offshore where appropriate- Organized and drove sales cadence around high priority initiatives, such as Software sales- Created and executed a learning development program for a new product, recognized by the CEO asbest in class- Represented the VP America's in internal meetings and with customers

Newcastle Upon Tyne, Gb

Led renewal sales and sales strategy. Team: 3 Managers, 37 Renewal Sales & 40 FTE (Mid-Market)- Built a new team of 40 to manage a $200M+ portfolio of maintenance and support renewals acrossNorth America and the Caribbean- Implemented best practices for driving renewal rates- Consistently achieved 90%+ Renewal Rates- Exceeded plan by 6% and beat previously recorded highs for performance- Launched a separate cross-sell team to sell direct and through Sage channel partners

Built and led renewal sales teams for SAP, Microsoft, Google and Webtrends.Team: 5 Managers, 55 Renewal Sales & 50FTE (SMB & Mid Market)- Consistently delivered incremental value to clients by implementing industry best practices andachieving best in class results.- Built 6 software maintenance renewal sales teams over 3.5 years who achieved business case results,typically, 20% higher than client teams’ best performance- Consistently forecasted revenue and margin within 5% of actuals- Re-designed inherited workflow and process to utilize offshore teams, optimize performance anddrive down costs- Hired, trained, developed and led over 100 entry level salespeople

Lisle, Illinois, Us

Marketing products and services to industrial, commercial and governmental entities. Topics include ways in which market information and product lifecycle affect product and production design; forecasting techniques; interdependencies between marketing and operations functions; and selling skills.

Evansville, Indiana, Us

Led Sales, Marketing and Business Development. • Developed relationships which contributed 30% of United’s originations through September 2009.• Redesigned the United Leasing website (www.unitedevv.com) to strengthen brand identity, improve customer experience and add an online business channel.• Introduced outbound calling campaigns and increased sales calling activity by more than 100%.

Round Rock, Texas, Us

Led a $900 million Inside Sales organization with 75 FTE and 3 locations around the US. • Exceeded originations forecast by $10 million.• Developed new hire training program, resulting in faster new hire ramp and incremental originations.• Developed targeted and broad based promotions to drive increased penetration of specified products.• Worked with marketing team to develop an ROI based value proposition.• Developed eight individuals from new hire to sales management and senior sales management roles as well as numerous others to higher levels of sales, training and marketing positions.• Designed and implemented the first performance management program for the company.• Introduced and was business owner for pricing sensitivity project, resulting in enhanced profitability.

Round Rock, Texas, Us

Responsible for managing the Nashville based financing sales organization with 35 FTE. • Exceeded originations and penetration goals every year.• Rated as an “Exceptional” employee every year.• Achieved “Champion” level employee survey results.• Won the President’s Award for achieving the highest levels of performance.• Helped develop and implemented a new sales engagement model which doubled penetration rates for the company’s most profitable product.

Round Rock, Texas, Us

Responsible for managing the Nashville based financing sales team.• Hired, trained and launched a de novo team in less than 60 days.• Consistently exceeded expectations and outpaced peer sales teams in nearly all metrics.• Trained Dell new hire sales people on financing products and processes.

Round Rock, Texas, Us

Responsible for direct sales of financing products to Dell, Inc. customers.• Exceeded sales goals every month.• Awarded as the top sales performer in both quarters of my tenure.

Attended the banks commercial credit training program. Reviewed new and existing clients for credit approvals within the C & I and Commercial Real Estate groups. Recommended approvals, credit enhancements and pricing. Presented recommendations to the credit committee.

M.B.A

Bachelor Of Arts (B.A.), Business Administration And Management, General

Education record