Bill Blank Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Leader of global marketing teams setting strategy and taking action to:• Evolve our brand architecture - BlueEdge - allowing customers to gain clarity and act confidently• Capture demand to build pipeline with high-single-digit lead growth trajectory• Deliver a global Marketing Communication strategy with purposeful localization• Onboard and integrate acquisitions into brand and product hierarchy• Be a digital-first organization with our customer's online experience as the hub of activity• Utilize social media as a sales tool and empower sales teams to evangelize for engagement growth• Measure performance to demonstrate ROI both qualitatively and quantitatively

Milwaukee, Wi, Us

Leader of integrated marketing teams which:• Align brand strategy for diverse industrial products company with 50K+ SKU• Evolve content marketing practice to deliver 57% followed by 45% YOY lead growth• Built social media platform, growing engaged visitors by 20% YOY• Built content strategy to capture customer search (SEO), grew ecommerce traffic 32% YOY• Reduce cost per lead through advertising by 61% by driving efficiency and consistency• Revitalize laboratory business to 14% growth in first year, +30% growth with key distributors• Support ecommerce platform with advertising and content to achieve 27% growth• Maximize brand engagement with 500+ distributor network

Milwaukee, Wi, Us

New Berlin, Wi, Us

Practitioner in both organizational behavior and corporate diplomacy - managing direct report teams of 10+ in addition to cross-functional teams assembled on a project-by-project basis Developed non-traditional ROI models utilizing lifetime value calculations based on both client savings and duration/type of one-to-one engagementsAnalyze marketplace realities of health care reform and developed consumer-facing retail strategies for two Blue Cross Blue Shield Association members resulting in ROI at 120%Created in-retail sales enhancement program for New Balance which placed 250+ ambassadors into nationally-distributed locations where 25% of intercepts led to immediate purchaseStewardship of more than $13 million in client marketing budgets annually and managed projects consistently to a surplus allowing either reinvestment or refund

New Berlin, Wi, Us

Master Of Business Administration - Mba, Marketing

Omnicom University Advanced Management Program

Bachelor Of Business Administration (Bba), Marketing