Bill Bledsoe (He/Him) Email & Phone Number

Bellevue, Washington, Us

As the leader of the Advertising business at OfferUp, my team and I are responsible for a significant portion of the revenue & profitability of the company. I'm responsible for our advertising product portfolio and strategic direction. Working with an amazingly talented group of engineering partners, my product management team helps thoughtfully monetize the millions of daily active users with relevant ads. Responsibilities include:- Setting Ad Product Direction for OfferUp- Management and All Ad Tech Platform Partners- P&L responsibility for the Ad Business- Mentoring & growing the capabilities of our product management team

Richfield, Minnesota, Us

As the Product Lead for the Data Domain within the Marketing & Advertising Technology group at Best Buy, my primary responsibilities are to set the product direction and strategy for the data products necessary to power a modern Retail Media business. I lead a team of Product Managers who are responsible for data elements such as campaign performance, attribution, machine-learning-driven optimization (both campaign and ad serving), as well as defining how we modernize creation & delivery of audiences to our advertising customers.

Richfield, Minnesota, Us

As the lead of the Advertising Tools domain within the Advertising Technology organization, I was responsible for the creation of our Self Service Platform, Managment and development of our internal Media Campaign System of Record (based on a customized Salesforce Sales Cloud) as well as strategic analysis of the Tools Ecosystem. I built a team of Product Managers who continued to expand the products within our domain to support thousands of campaigns, expand our capabilities around performance measurement using a unique combination of first party data and proprietary models. Additionally, I increased my responsibilities with respect to the overall strategic direction of the Advertising Technology organization within Best Buy. This included the creation and transition of development & management of the campaign system to an in-house team, design and development of two additional squads to focus on particular components of our growing Advertising Technology capabilities.

Richfield, Minnesota, Us

As one of the first members of the Digital Advertising Technology team within Best Buy, I was responsible for our initial efforts at first-party driven Closed Loop campaign performance measurement as well as creation of a Self Service platform for campaign creation & performance measurement.

Serving in a non-compensated Strategic Advisor role to a mission-driven startup in the online media industry. Specially is building a unique community to serve parents, families and those who have unique needs for everyday living.

Redmond, Washington, Us

As World Wide Emerging Devices Lead for Microsoftstore.com, I was responsible for the customer experience for Microsoft HoloLens, HTC Vive, Oculus Rift, Microsoft Band, Phones and other innovations on microsoftstore.com. Day to day responsibilities included strategy development, measurement of key business KPIs, managing resources & collaborating with many partners (both internal & external) to ensure the customer experience is truly world-class. Technologies used include all Office suite, PowerBI, SQL Server Mgmt Studio, Adobe Marketing Cloud/Adobe Analytics, Sharepoint (including light development, customization), and other proprietary reporting technologies.

Redmond, Washington, Us

As the lead for the for the Devices & Mobile business on microsoftstore.com, I was responsible for strategy, planning, merchandising and marketing the mobile & device portfolio on Microsoft's premier retail website. Technologies used include Adobe Marketing Cloud/Adobe Analytics, SharePoint, all Office suite, Digital River CMS/Ecommerce and other proprietary technologies.

Dallas, Tx, Us

As part of the overall AT&T Developer Program team, I was responsible for developing marketing & GTM strategy, as well as campaigns for AT&T's growing portfolio of Mobile APIs. Audiences I marketed to included developers and technology decision makers. Led initial GTM efforts on multiple APIs including the WebRTC API, Messaging APIs, and others. Technologies used included Salesforce Web to Lead, SharePoint, Google Analytics, Exact Target and other marketing technologies. http://developer.att.com

Redmond, Washington, Us

Within the Advertising & Online division of Microsoft, I was responsible for integration of Advertising Partner Marketing efforts with the Microsoft Partner Network. Responsibilities included all up program design and execution for marketing and sales engagement at scale. I collaborated with industry leaders from advertising partners such as SEM Agencies, Online Marketing Providers, Tool/Platform Providers as well as traditional technology partners, evangelizing their position in the overall success across various Microsoft business units. Technologies used included SharePoint, all Office suite, ExactTarget, Dynamics CRM and other marketing automation technologies.

Redmond, Washington, Us

Within the Global SMB Channel Partners organization in the Advertising & Online division of Microsoft, I was responsible for the strategy and operations for a global team dedicated to connecting the local advertising space to Microsoft on a company-wide level. This included establishing ROB for the org, reporting as well as guiding marketing teams on preparation of externally facing materials. Technologies used included SharePoint, all Office suite, ExactTarget, Dynamics CRM and other marketing automation technologies.

Redmond, Washington, Us

Responsible for operations and strategy for API integration, SMB Resellers and online marketing platform partners, within Microsoft Advertising. Responsibilities include operations, service model design and customer facing integration and strategy duties. Work with top level SEM Agencies and Online Marketing Providers to ensure strong partnership with Microsoft Advertising. Technologies used included SharePoint, all Office suite, ExactTarget, Dynamics CRM and other marketing automation technologies.

Redmond, Washington, Us

As a Lead Media Specialist in the Global SMB Segment for Microsoft Advertising, I lead a team of search media experts that service and grow search marketing efforts for SMB's. Additionally, I serve as the operational business owner for adCenter API enabled customers in the global SMB segment. This has me leading/participating in planning and operational initiatives for the adCenter API. Technologies used included SharePoint, all Office suite, XML/SOAP, Fiddler, HTML/CSS, ExactTarget, Dynamics CRM and other marketing automation technologies.

Redmond, Washington, Us

As API operational business owner for the SMB Segment I worked with SEM Agencies, direct advertisers and 3rd party tool providers to enable their integration with the Bing Ads platform (formerly the Microsoft Advertising adCenter platform.) Technologies used included SharePoint, all Office suite, ExactTarget, Dynamics CRM and other marketing automation technologies.

St. Louis, Mo, Us

As a Sr. Interactive Project Manager for rodgers/townsend, I worked with key Fortune 100 clients to drive strategy and implementation of new media elements, as part of their full-spectrum advertising and media campaigns for B2B/Direct Marketing scenarios.

St. Louis, Missouri, Us

As eCommerce Manager for Famous Footwear I held end-to-end P&L responsibility e-channels at Famous Footwear. This included the FamousFootwear.com website as well as development of cross-channel initiatives like in-store, ship-to-home operations, and live inventory availability via ff.com. I oversaw all marketing, merchandising and site operations. During my leadership, the site went from $2m in annual sales to over $23m in annual sales.

St. Louis, Missouri, Us

Act as primary strategic web consultant, business and consumeradvocate / liaison between IS and all business units at Brown Shoe Company. Included web strategy & requirements definition, development of and adherence to standards, project/budget management and performance analysis.Responsible for the strategy development, re-launch and management of Naturalizer.com, Shoes.com, Drschollsshoes.com and BrownShoeOnline.com working closely with CRM Data analysts, product/catalog teams and integrated development teams. Site sales grew at over 40% CAGR during my involvement.

St. Louis, Missouri, Us

Designed, developed and maintained Corporate Extranet Site and Corporate Intranet Site for major shoe manufacturer/retailer using MS Active Server Pages, and MS SQL Server, Adobe Creative Suite and MS IIS. Project delivered 2 months ahead of schedule.Developed and executed marketing program for over 1500 wholesale accounts, getting them enrolled and using the extranet, accounting for more than $1 million in incremental revenue in its first year.

Helped develop and implement standalone HTML-Based help for industry leading Radiation Therapy Planning software platform. Responsible for development of the first corporate website, integration with Customer Service and CRM systems.

St. Louis, Missouri, Us

I led technical documentation and SEI CMM Software Quality Assurance efforts for the middleware infrastructure domain of the original Iridium project. Responsibilities included developing processes and procedures for SEI CMM compliance, auditing them as well as creating & maintaining the online documentation system for the project. Additional responsibilities included Software Requirements analysis and development.

Us

Responsible for developing the first Technical Communications Practice within A.G. Edwards including hiring and management of technical communicators. Designed and Delivered first online document repository for organization utilizing Windows Help and proprietary database technologies. Authored and Managed first corporate application user interface/experience standards for organization.

Bj, Broadcast Journalism

Education record