Bill Borneman Email & Phone Number

Remote Usa, Dz

Provide strategic direction and leadership for NexLevel Direct, a data and insight-driven marketing agency headquartered in Chicago with offices in Minneapolis, Des Moines and Toronto. NexLevel Direct goes beyond demos and behaviors to target the custom attitudes and propensities that drive consumer decisions to dramatically boost campaign ROI.Patented targeting technology identifies consumers who best fit target profiles across any consumer touch point. Using custom survey data to assess consumers on key characteristics, NexLevel creates pinpoint accurate target profiles - a quantitative definition of the optimal target group.Traditional targeting methods utilize behavioral data, inferred attitudes (proxies) and cannot differentiate consumers based on underlying motivators or actual propensities.True hyper-targeting finds individual PII level consumers at scale who fit your custom target profile AND are most likely to engage and respond to your specific campaign message.Let us show you how our hyper-targeted technology is increasing response rates across all addressable media by over 400% when compared to traditional behavioral models.bill@nexleveldirect.com877.839.9020

I established WCB Holdings LLC as an investment vehicle to tap into opportunities in the Real Estate and Start-up Capital space. I founded WCB Restaurant Group to integrate a restaurant chain within the holding company. We acquired the assets of an existing company(Homemade Pizza Company), rebranded it and successfully launched our ready-to-bake pizza brand BAKE425. The brand's unique proposition is the use of fresh, locally grown, organic ingredients in the pizzas. I developed and mentored a young, dynamic team while emphasizing fresh, organic and a health conscious choice to our patrons.

I established PowerDirect Energy under PowerDirect to provide focussed marketing and advertising solutions to the Utilities sector. The core aim of the business was providing the same cutting edge, highly innovative marketing solutions to further energy efficiency and sustainability. IPower Direct Energy enables utilities to meet residential energy regulatory goals in a timely and cost-efficient manner by providing turnkey implementation resources. Power Direct Energy also targets customers to help achieve energy reduction goals through creating across the board awareness for sustainable energy resources.

Newport Beach, Ca, Us

I founded PowerDirect in 2000, offering innovative, focussed, large scale door-to-door advertising solutions to various industries. With PowerDirect I brought a combination of robust analytics, cutting-edge innovation, technology and quality control to the door hanging industry. This revolutionary approach stood to reinvent the 'door-hangar' advertising industry. Our clients included Verizon, Kohls and BestBuy to name a few. Power Direct Marketing is the leader in front door media, marketing services, front door delivery and demographic data analytics. Named to the INC 5000 and one of Orange County’s Fastest Growing Companies, Power Direct Marketing has been a leader in the Front Door Marketing industry since its founding in 2000.

In 1996 I moved to California to join the Sales team at Specialized Direct Response. I began my stint as an Account Executive selling Direct Mail Advertising. I was promoted to the position of Sales Manager handling a team of 5 executives. My biggest achievement was recruiting, managing and growing large mortgage accounts while being the consistent top performer amongst my peers. Specialized Direct Response, Inc was a direct response marketing firm that managed several large key accounts across verticals in the direct mailing industry based in California.

I moved to Cincinnati to take on a new role at WLWT-TV, another affiliate of NBC Television. I continued in sales and account management. I was part of a 10 member sales team and maintained my top performer distinction among new local business accounts. WLWT, is an NBC-affiliated television station located in Cincinnati, Ohio, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation.Specialties: ● Sales & Marketing ● Business Development ● Account Management ● Advertising Sales ●Television Networks ●

Lexington, Kentucky, Us

I joined the Advertising Sales team of WLEX-TV, part of the NBC Group in 1989. As an Account Executive, my biggest achievement was significantly increasing ad revenues from local businesses through selling air-time. During my stint at WLEX-TV I was recognized as a sales leader in new business sales within the Ad-Sales team. WLEX-TV, channel 18, is the NBC-affiliated television station licensed to Lexington, Kentucky, United States, and serving the east-central part of Kentucky. 18 News offers the most compelling and comprehensive coverage on-air, online and through mobile technologies.Specialties: ● Advertising ● Account Management ● Sales & Marketing ● Business Development ●