Sales Director - Mobile Packet Core & Nfv Sales Director / Business Development – At&T Customer Team
Drove Software and Services revenue for the Ericsson Layer 4-7 Multi-Service Proxy (MSP) as well as break into new network applications for the MSP. These software and services solutions addressed AT&T’s long and short-term needs by creating new revenue opportunities and reducing capital and operational expenditures through optimization technologies and virtualization. Responsible for developing new and maintaining existing relationships within the AT&T Technology Planning and Engineering and AT&T Labs organizations. Lead all Contract Negotiations with AT&T Strategic Sourcing.Developed and managed the MSP sales funnel and delivered on business targets.New contracts successfully closed for Long Term Mobile ID, Virtualized MSP Instance for Connected Car Europe, Content Filtering, Video Optimization, Sponsored Data, Deep Packet Inspection, Hybrid Instance of the MSP, Cloud Ready Virtualization of the MSP and Annual Software Upgrades. Successful launch and contract closure for a new Network Function Virtualization application for Secure Entitlement of Wi-Fi Calling devices. Developed customer based business cases and presentations to demonstrate the value and return on investment for solutions proposed.Developed and closed new commercial models that reduced initial capital expenditure for the customer and enabled Ericsson to have a recurring revenue stream.