Led focused teams of developer peers to bring projects and visions to fruition UI redesign - designed, implemented, and oversaw three team members- condensed user interface from over a dozen discrete, slow-loading pages with cumbersome form submits to a unified, single page with tabbed interfaces, application-like responsiveness, and graphical & interaction polish Creative Optimization - designed interface, oversaw rollout, led two team members- intelligence engine that used statistical algorithms (designed alongside peers) to analyze & improve customers’ ad copy Taxonomy Reorganization - took initiative on “dirty work” project of cleaning up sprawling 1500+ entry hierarchy of website inventory that was inconsistent- led research and work on new 50-entry clean inventory system, making entirely new projects viable from cleanliness Domain Reporting Engine - proposed, led two team members- project that analyzed inconsistent Referer information and cleaned up data for smooth presentation of traffic sources in UI Hybrid Ads - product that mixed image & text ads together in ad serving, a runaway success CPA advertising platform - Designed & implemented entire customer-facing UI area Essential member of maintenance team, repaired & refactored existing code base; skilled at reading & understanding code of others and completing projects started by other developers; worked flexibly within their existing coding style and choice of support technologies & libraries Built new internal systems to address Seevast systems or processes that needed standardizing, such as an internal change-management system that integrated version-control commits (CVS, SVN, Git, CPAN) with bug-tracking system (Bugzilla) and automated deploy system Earned a reputation for consistently rapid turnaround times for urgent, high-priority projects

Designed, conceptualized, and implemented new web applications in LAMP stacks for phone dating services and real estate aggregators; participated in a Buffalo-to-Rochester datacenter relocation

Designed and built custom software solutions for clients to integrate our CRM software (GoldMine, ACT!, Sage, QuoteWerks, etc) with their existing business software and procedures Performed sales process consulting for clients regarding CRM best practices, guiding them in implementing & understanding new sales procedures to maximize their solutions’ effectiveness