Bill Byrne Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Select Brand Experience: 686 apparel, JLab audio, SIMA (Surf Industry Members Association) Nixon, K2 Ski & Snowboard, SPY+ eyewear, Santa Cruz Skateboards, SPYDER (ski and off-mountain lifestyle apparel) OLEU (performance) Hi-Tec footwear, SIMPLE Mobile (acquired), Chums, Purra Performance (anti-microbial fabric technologies), Homebridge Financial Services, Unbiased.com, LEUS towels (yoga, golf, surf), PowerDot sports / med-tech (acquired), Pabst, Great Frontier Holdings, Various wine, spirits and ready to drink cocktail brands (RTD), Yamaha (through a partnership with Spec PR). Developed plans targeting traditional sports media, tastemaker outlets, environmental, content creators, influencers, mainstream outlets, and DEI champions.Based in San Diego, I oversee & help execute public relations (PR), social media, earned media, affiliate and other marketing programs for our clients.Experience ranges from leaders in the financial sector to tech startups, notables in the active-outdoor space, general consumer goods, & brands looking to target influential tastemakers. Two decades of practical PR experience, and still being in the trenches every day, allows me the insight needed to develop campaigns that resonate and work. Well adept at brand strategy, team leadership, marketing, creative problem solving, and rapid and data-driven decision making. I regularly contribute to the PR industry trade media on new trends in public relations, & currently am a volunteer mentor for the Techstars accelerator.Highly collaborative, I have strong experience creating or managing programs to guide brand perception, event activations, third-party brand & vendor relationships, influencer / content creator programs, social media, crisis communications, digital efforts, advertising, media events, team mentorship, and a 360-degree strategy design approach. Well adept at brand strategy, team leadership, marketing, creative problem solving, and rapid and data-driven decision making.

In addition to my work with Remedy PR, I have started taking on select fractional CMO / public relations opportunities. Twenty-five years developing, managing, and implementing campaigns for global blue-chip brands, startups, challengers, and licensed entities looking to regain brand awareness & shine. Frequently featured in the marketing and PR trades, listed as a thought leader by prestigious industry publications and resources such as PR Newswire, Prezly, and the Public Relations Society of New York City. I can provide strategic leadership in the PR and marketing world, execute short and long-range plans, and build an internal team to help a brand achieve the needed exposure to attract investors and customers.Areas of expertise:+ Identify low-hanging fruit in your asset base to convert into PR and marketing stories + Message development to resonate with journalists and customers+ Short and long-term strategy development to drive public and investor awareness+ Earned media in all forms, including digital PR, broadcast, print, blogs, and influencers / content creators + Thought leadership and speaking campaigns+ Affiliate program launch and growth+ Momentum building PR strategies for startup brands+ Brand management+ Influencer / content creator / celebrity engagement+Reputation and perception management+ Brand collaborations and licensing+ Data-developed and data-driven PR and marketing executions+ Content marketing+ Podcast relations+ Diversity, Equity, and Inclusion (DEI)+ Crisis PR / communications (and preventative strategies)+ Internal team / employee communications+ Marketing budget development and management+ Go-To-Market strategy (GTM strategy)Brand experience includes:- Startups of all types, as well as global leaders and challenger brands- Consumer tech- Active / outdoor lifestyle (snow, yoga, footwear, apparel)- Healthcare / health-tech- B2B- Real estate- Finance - CPG – soft drinks, beer (craft & macro), wine, kombucha

Anywhere, Us

Mentor in the Techstars Anywhere remote accelerator program.- Provide guidance to early-stage startups on developing and executing thought leadership campaigns, public relations, earned media strategies, brand collaborations, and securing speaking opportunities- Mentor emerging brands and founders to help them achieve rapid success in their endeavors- Collaborate with brand leaders to refine their investor pitches- Serve as a sounding board and confidante for passionate individuals on their entrepreneurship journey, allowing me to flex and strengthen my creative and analytical skill sets in a way I normally may not with my "day job"- Areas of focus include SaaS, fintech, artificial intelligence (AI), B2B, automotive, supply chain, construction, and augmented reality (AR)

New York City, New York, Us

- Techstars San Diego powered by San Diego State University- Mentoring up-and-coming brands and founders to help them achieve rapid success in their endeavors- Acting as a sounding board and confidante for passionate individuals on their entrepreneurship journey allows me to flex and strengthen my creative and analytical skill sets in a way I normally may not with my "day job"

Laguna Beach, Ca, Us

Hand-selected for the role of Public Relations Expert for Group Y's industry resource portal.

http://boxpromag.com/author/bill-byrne/I contribute a regular marketing column to the leading magazine for CrossFit coaches and high intensity interval training gym owners.

Austin, Texas, Us

Founding instructor and brand expert in BRND TV's public relations and marketing category.Provide insight and advice on how to best leverage PR tactics and strategies for small and mid-sized brands.

Us

Marketing consultant for: Rome SDS (snowboarding), eesa clothing (layering), IPATH (eco-friendly footwear & apparel), Vapor Studio (industrial design), Bern Unlimited (head protection), Maku Home Furnishings, Ritual (men's grooming), project BLUE (Surfrider environmental initiative), "Deathbowl to Downtown" (Mountain Dew funded skateboard documentary), Bubba Golf (professional golfer Bubba Watson's clothing line launch), Lexus, Foster Grant (Gargoyles, Anarchy Eyewear), Monster Energy, A.D.D. Marketing, Primo Island Lager, in addition to contract work for agencies dealing in technology, automotive, console games, healthcare, and other consumer products Media strategist for PR/marketing/social media consultancy. We help emerging and established brands communicate through channels that matter. - Independent PR and social media consultant.- Handled thought leadership initiatives, editorial placements, social media activations, trade show efforts, and other PR-adjacent activities.- Curated a wide and enviable list of trusted media contacts, ranging from business trade media to tastemaker websites such as HypeBeast and CoolHunting.

Director of PR for for what was billed as a "mobile social network," which in layperson's terms, would be MySpace with a mobile phone component.I learned a lot about the industry, and received a very in depth crash-course (I think they call them "sprints" now ;-) ) on the good and the bad with startup tech culture. I resigned after six months to pursue other opportunities when I decided I did not feel the product was not going to meet expectations.

Irvine, Ca, Us

Handled PR/media relations and account management for brands that included Old Spice (deodorant, body washes and body sprays - helped them take on Axe!), Duracell (existing tech and next level / new form factors), NACHA (aka the National Automated Clearing House Association - if you've had you've ever been paid through direct deposit, this is the organization that establishes the standards and rules for that), Polaroid and Pampers. Programs included cause related marketing, new product introductions and general media relations

New York, Ny, Us

Worked with brands that included Burton Snowboards, Sony, LG Electronics, Tilley Endurables, Guinness Import Company and Audi

Los Angeles, California, Us

Standard 90's marketing intern work. A little media relations and a lot of grunt work. A marketing intern's life is far from glamorous, I paid my dues and had a great experience doing so.Before you set your sights on a marketing career, realize there can be some heavy lifting (literally) and menial tasks that are necessary to make the world go 'round!

Tv/Radio Communications, Advertising And Public Relations

Certificate, Advanced Social Media