Bill Carr, Jr. Email & Phone Number

Portland, Oregon Area

National

• One of largest seafood processing and distribution companies in US.Recruited to East Coast development with CPG influence. Focused on direct capture and growth of key retail accounts. Identify and develop relations.
• Restructured distribution strategy to direct sales, personally identifying and capturing accounts with leading retail clients, and building direct sales.
• Achieved or surpassed volume throughout tenure while concurrently managing national brands..

National

• Concurrently asked to strengthen company's CPG business. Identified new key accounts and built strong relationships with key customers.
• Managed both new and existing accounts through careful customer communication and account review, and by close collaboration with Director of Sales and internal teams in development of new products and services.
• Developed forward-looking sales plans with clearly defined tactics to deliver against all product segment key objectives.

West Coast

• $3B distributor of frozen foods to retail and wholesale markets.Promoted to transform Western sales region across California, Arizona, New Mexico, and Nevada, with P&L oversight. Focused on culture and structural.
• Transformed region from #9 to consistent top 3 ranking of region. Restructured sales team and operations to enhance staff abilities and engagement, and aligned product mix to demand, growing sales.
• Implemented new training and development programs, coaching several team members to leadership promotion, and driving overall increase in employee engagement and productivity.
• Implemented new safety training significantly reducing vehicle accidents and contributing to culture transformation.
• Applied key demand insights and data analytics to develop cross-merchandising programs to boost sales by 12% and expand consumer demand base.

Bloomington, MN

• Developed strategy and innovation process to optimize field sales and operating efficiencies.
• Launched implementation of metric-focused culture that delivered tactical execution via sales operations teams.
• Conducted analysis to determine optimal ROI on direct service delivery (DSD) employees that led to greater maximization of investment.
• Developed field sales capabilities overview and presented to greater organization which allowed for increased internal understanding of value of DSD organization with emphasis on speed to market.
• Established and maintained cross-functional teams that proved essential to meeting timelines tied to process and innovation.
• Developed and maintained communication process with corporate and field staff management that streamlined communication and led to improved annual planning.

Bloomington, MN

• Drove standardized sales reporting for all accounts and product portfolio utilizing cross-functional teams to deliver regular reporting. Held weekly account team meetings / calls and reported deliverables in gross.
• Collaborated with Trade Group in establishing and delivering account team annual targets, net dollars and trade rates.
• Provided monthly and quarterly updates for best practice sharing and facilitation, account calls and customer level business planning that ensured process and alignment across Account Managers.
• Developed and delivered Nielsen Reporting to identify opportunities and diagnose issues, utilizing cross-functional resources to deliver distribution, shelving, merchandising and pricing disciplines.
• Created Ad Tracker reports which provided closer evaluation of business compared to competition through trend analysis to maintain solid position of strength in marketplace.

West Coast

• Led sales, marketing and promotional strategies for West Division of company’s largest grocery retail customer including category development, implemented shelf placement principles, and established effective promotion.
• Managed customer relationship, including calling on buyers, recommended promotional strategies that helped grow business, communicated overall market trends, and maintained customer satisfaction to highest degree.
• Conducted sales forecasting, resulting in maintaining 8% degree of accuracy within forecasts.
• Increased average number of items on the shelf at Kroger that resulted in a 10% growth rate.
• Managed P & L statement of $29M, delivering on profit goals and implemented promotional cost savings which grew average profit in Kroger West division 6%.
• Monitored market trends and competitive activity within frozen pizza and snacks categories that delivered business-building objectives.