Bill Coleman Email and Phone Number

Canoe Trading, a CACL company, is Canada's first online trading company. www.canoetrading.com We have been sharing authentic Canadian goodness with Asia since 1986, and now that we're online we are taking on the world! Come join us as we explore the world for new opportunities and new markets for Canadian brands. Canoe is a truly Canadian company in WHAT we export and HOW we export. Come paddle with us! www.canoetrading.com

www.ottawasoccer.com

CACL has been marketing Canada's Coolest Brands in Asia since 1986! Over the last 30 years we have helped our clients evaluate the right market, develop entry strategies, and grow sales in Japan, China, South Korea, Taiwan, Hong Kong, Singapore, and other East Asian markets. Bring us your great Canadian brands and we'll take you to Asia!

We're all about 100% FUN soccer! The Dragons is a recreational soccer club in East Ottawa where we have about 1500 kids from U5 to U18 playing every summer. Come and play with us next season. www.dragonsoccer.ca

Develop and implement marketing and business development strategies for ASI, Canada's Testing Company, the country’s leading full-service examination development and administration provider.In collaboration with clients and content experts, ASI develops and administers licensure, certification and jurisprudence examinations for regulatory bodies and associations in every province across Canada in healthcare, HR, Tourism, Health & Safety and other industries. Our innovative and rigorous methods and state-of-the art technology support leading-edge development of competency profiles, examination blueprints, quality items, test adaptation and assembly, psychometric analyses, and computer or paper-and-pencil delivery.For more information visit www.asinc.ca

Business Challenge: The efficient and effective recruitment and retention of donors, volunteers, and partners to support the collection and distribution of blood and blood products to meet patient need.Scope: Directed a team of ten staff who managed the 4,500-member Corporate and Community Partnership program, 17,000-member volunteer program, 2,500-event in-field sales program, and the development of training and IT systems to support a national sales and event management force of over 300 employeesSelected Accomplishments:• Achieved record results through strategic growth of national partnership program• Managed over sales, marketing and execution of over 10,000 events• Re-positioned Canadian Blood Services consumer-facing brand by leading the development of a $4M marketing strategy• Doubled volunteer-driven sales activity to over 2,600 new donors in a single year• Improved volunteer engagement for 17,000 volunteers to 92% satisfaction, the highest in 10 years

Business Challenge: Improve operating efficiency of recruitment, collection, and distribution for Prairie Region to ensure sustainable delivery of blood and blood products to Canadians in need.Scope: Direct accountability for $21M operating budget for a region with 300+ unionized and non-unionized employees. Indirect responsibility for all supply chain operations in North-West Ontario, Manitoba, and Saskatchewan. Developed regional strategies for sales, marketing, communications, labour relations, event planning and execution.• Achieved $2.8M in savings, a 13% operating efficiency, in a single year• Recipient of graduate leadership training award in recognition of leadership potential (Royal Roads University)• Appointed to national organizational structure re-design committees and championed recommendations to flatten a $1B organization• Chaired critical operations committees, including strike planning, site closures, and lay-offs to ethical and respectful conclusions• Simplified operations planning and execution by reducing operating models from over 1,500 variations to 64 options.• Successfully piloted best in class staffing model to cross-train event staff

Business Challenge: To increase blood donations in South-Central Ontario through the recruitment, retention, and recognition of donors, partners, and volunteers.Scope: An operating budget of approx. $4M and 40 staff who planned and executed over 3,600 donor events annually to collect 165,000 blood donations.Selected Accomplishments:• Transformed under-performing region with decreasing collections to region with highest level of growth• Increased focus on value-added activity, to move a region which had never achieved target to one which exceeded target for 2 consecutive years• Launched corporate and community partnership program in the region• Opened 2 new collection sites to expand capacity in the region

Business Challenge: Drive growth for clients through domestic and international sales, marketing, and public relations.Selected Accomplishment:• Established international sales in excess of $1M through trade show sales and marketing activities• Provided expert advice on exports to Asia to multinational clients, including Nabisco, Andres Wines, Strewn Estate Wines, Clearly Canadian, and Siena Foods• Doubled sampling revenue for InField Marketing Group by expanding service offering to existing clients, including Kraft and Hershey• Designed and implemented guerilla marketing program for Volvo Canada product launch• Created a marketing campaign targeting students that generated over 15,000 users of the N-Liter Retriever APP• Designed and executed a PR campaign which resulted in over $25K in unpaid advertising, generating hits on national television, newspaper, and online media• Developed a new corporate visual identity and marketing strategy for a software client, VisionMAX

Business Challenge: Establish and maintain international distribution and sales revenue for North American clients in Asia.Selected Accomplishments:• Managed Chinese-speaking sales staff effectively, growing sales and exceeding targets• Developed multi-lingual marketing collateral for biomedical and industrial products• Established and built relationships with industry-leading suppliers, including St. Jude Medical, Boston Scientific, BVI (now Synovis), and Clark• Recipient of leadership development training in San Francisco and Hong Kong