Bill Daniels Email & Phone Number

Driving digital innovation for Opella (formerly Sanofi’s Consumer Healthcare division), focusing on scaling Generative AI solutions, advanced MarTech tools, and AI-driven creative processes. Leading global initiatives to enhance efficiency, accelerate content production, and empower teams with cutting-edge technology.Key Accomplishments:Developed and led a global training curriculum on Introduction to Large Language Models (LLM) and Prompt Engineering, including advanced prompt training for AI Champions. This program is now used by marketing teams worldwide to improve their proficiency in prompting with generative AI platforms. Helped run the operations of a Generative AI Creative Factory for global brands, where art directors and copywriters are trained to use AI tools—such as image generation, long-form content, AI-enhanced sound, and Generative AI video—to produce creative assets at scale with unmatched speed.Led a no-code approach to develop AI ChatGPT assistants with custom knowledge bases, including brand compliance checkers, content writer bots for OTC marketing, and prompt-writing bots for inclusive image generation, enabling marketers and creative teams to adopt AI solutions seamlessly.

Paris, France, Fr

I spearheaded the strategic planning, innovative design, and meticulous execution of our owned digital operations. My passion lies in harnessing innovation and using data-driven methodologies to shape our digital landscape, ensuring we deliver exceptional consumer experiences.Achievements:- Drove a 3x surge in our website's "Where to Buy" sales, achieving a 93% YoY increase.- Introduced a UX measurement framework, refining our consumer engagement insights.- Utilized AI platforms, like ChatGPT, for content creation and to enhance survey efficiency, saving both time and costs.- Integrated mobile coupons and explored social e-commerce, significantly boosting sales.Day-to-Day:- Oversee the design and optimization of digital properties for our 14 OTC brands.- Agilely manage projects, ensuring alignment with strategic goals.- Spearheaded digital innovations, tapping into emerging tech such as QR, Mobile Offers, personalization, and AR.- Collaborate cross-functionally to enhance tech infrastructure and resolve issues.- Champion user-centric approaches, regularly assessing UX and making data-driven refinements.- Collaborate with Privacy, Pharmacovigilance, and Cybersecurity teams to ensure compliance.Notable Brands: Allegra, Gold Bond, Icy Hot.My drive? Constantly seeking digital innovations to revolutionize our consumer engagement.

Paris, France, Fr

From day one at Sanofi's consumer healthcare division, I was brought on board with a clear mandate: pioneer the digital transformation for our 14 OTC brands. My journey spanned devising web strategies to the administration of social platforms and enabling the growth of first-party data. This role wasn't just about capitalizing on my expertise; it was about demonstrating leadership, fostering global collaboration, and keeping a relentless focus on the evolving digital needs of our consumers.Achievements:• Spearheaded a large-scale redesign and re-platforming strategy for 14 sites, emphasizing design, UX/UI, and governance to elevate the user experience and align with brand objectives.• Formulated an effective operational model, facilitating seamless collaboration between brands and our agency for the multi-brand site overhaul, even amidst intricate overlapping timelines.• Enhanced company security and compliance by managing our digital footprint, championing accessibility and privacy standards, and ensuring adherence to medical, legal, regulatory, and pharmacovigilance laws.• Pioneered digital content optimizations rooted in consumer behavior insights and usability testing, setting new content creation and engagement standards.• Introduced and implemented digital technologies to enhance product consideration and trial activation, leading to marked improvements in site conversion and engagement metrics.Throughout this journey, my focus has remained rooted in harnessing the power of SEO, analytics, and emerging tech. Whether shaping the digital narratives for allergy solutions like Allegra, personal care brands like Gold Bond, digestive health like Dulcolax, and pain and sleep brands including Icy Hot, my objective has always been clear. With each digital endeavor, I strive to redefine the benchmarks of user experience and digital operations, ensuring that health solutions are in our consumer's hands.

Advising organizations on user-centric digital strategies to build memorable experiences through emerging tech - from Mixed Reality to Artificial Intelligence.

Toronto, On, Ca

For KPMG, I’ve defined and driven new product development for US digital marketing—utilizing emerging technologies such as augmented reality, virtual reality, touch devices, and voice recognition. This involves creating solutions to show how this technology can be used to innovate internal and external marketing and education. I lead teams to conceptualize and execute the production of projects from inception to handoff. Successes include serving as initial information architect for approximately 15 projects—leading discovery sessions as well as developing sitemaps, mindmaps, clickable wireframes, and user flows. I then supported products after handoff.Also important, I thought about the UX and guided my team throughout the project, ensuring the experience is engaging and intuitive. Overall, I built innovative end products, including Chatbots for Web, Amazon Alexa, and Google Assistant; Virtual Reality Training and Education; Mixed Reality Sales enablement tools, social-virtual reality environments for collaborations and office tours; and Multitouch screen applications for offices.

In this role, I collaborated with high-profile Fortune 500 B2B and B2C clients of this boutique strategy/creative agency to deliver end-to-end website builds/redesigns. I helped architect the project plan, UX strategy, and led both the client and team to build complex CMS responsive websites. This included features that ranged from, personalization, eCommerce, chatbots, and editorial. Other types of jobs were digital content, such as live-action and animated video digital videos.My impact included playing a key role in securing major projects, from clients like Honeywell, Pfizer Corporate, Neocate, and KPMG, as part of the pitch process. Ultimately, I successfully managed and delivered critical projects, earning their repeat business.

For Revolution’s Digital clients, I led website redesigns, managed content calendars for blogs, social and email marketing, and oversaw the production of digital ads. This also entailed reviewing campaign and web analytics to make strategic recommendations. I also managed sizeable budgets as well as account and creative teams to deliver on goals for key clients, such as Honeywell, ChapStick, ThermaCare, Centrum, and CaltrateMy contributions included guiding staff to better manage client expectations, thus raising satisfaction. Also, I established, strengthened, and preserved positive key partnerships with PR, media, and technology agencies.

In 2011, I was hired by a rapidly growing company to strategically lead account teams to deliver on digital programs for web builds, digital advertising, analytics, content marketing, and SEO.Highlights included establishing standardized processes, systems, resourcing, documentation, and project scope management. Also, I bridged the communications gap between client service and production departments with scalable processes and workflows.

During this time, I led the expansion of a traditional print ad agency to include digital capabilities. This involved building a digital media division from the ground up.As a result, we improved our offerings with groundbreaking (at the time) technologies, such as data-driven advertising using audience profiling, contextual, and remarketing campaigns tactics.

New York, Ny, Us

For Laptop Magazine, I developed their online brand recognition, built a revenue model, and provided editorial direction.Ultimately, I created a well-known website in the tech industry that still thrives today, while igniting a 30% YOY growth in website traffic.

New York, Ny, Us

Designed various print and web marketing materials for Bedford’s publications.

Bill Daniels Design || A Full Service Digital Media Company- Developing comprehensive online strategies for web business and publishers - Site architect and user interface design- Web design and development services- Digital marketing

Us

Developed and maintained websites for such corporations as AT&T, Pharmacia, Perdue, and Pfizer using CSS, XHTML, Javascript, and ASPCollaborated with accountants, producers, and designers on projects

New York, Ny, Us

Design and develop microsites and extranets, for the firm and their high profile clients.

Bfa, Bfa In Computer Art. Specialized In Interactive Media, Web, And Broadcast Design.

Education record