President
CurrentCustomer Communication - designed to engage decision makers and create and active dialog. Now that we are all online, how we communicate has changed. Contact DDG to make your marketing spend an investment in Customer Communications. Recent Projects: MDG Boston - produce live Forums of 4-5 executive panelists in different locations on the Zoom Webinar platform for a global audience.Micronics Engineered Filtration Group - created a new brand identity after they acquired… Show more Customer Communication - designed to engage decision makers and create and active dialog. Now that we are all online, how we communicate has changed. Contact DDG to make your marketing spend an investment in Customer Communications. Recent Projects: MDG Boston - produce live Forums of 4-5 executive panelists in different locations on the Zoom Webinar platform for a global audience.Micronics Engineered Filtration Group - created a new brand identity after they acquired three other companies. The goal was to create a corporate group identity structure that retained the brand value of the individual companies. Optimum Technologies, a medical device developer - Our goal was to increase web presence. We began a campaign of internet marketing through eNews, blogs, and LinkedIn updates to drive more traffic than just the organic search growth. Organic SEO, rather than Google AdWords, was a tactical part of the strategy.Results - The open rates for email blasts are consistently 20% or higher with a click through rate of about 8-10%. The opt-out rates are less than 0.1 %. The industry norm, according to the email service used, is about 14% open rate and 5% click through. In the few years of this project, new visitors per month went from about 400 to over 1000, which is a good steady quantity for a small niche industry. Time on the site tripled. Number of pages visited tripled. They are now on the first page with multiple results on most searches for 32 out of 32 targeted search phrases. Show less
