Bill Desmet

Bill Desmet Email and Phone Number

Product Design Team Lead — User Experience, Farmers Insurance. @ Farmers Insurance
Bill Desmet's Location
Moorpark, California, United States, United States
Bill Desmet's Contact Details

Bill Desmet personal email

About Bill Desmet

How do I define UX Design?Understanding your users is key. Having EMPATHY for your users sparks the curiosity in learning how your users think. You can achieve this by listening to them see how they interact with your product. If your successful, users will be an evangelist for your brand."If the software is relevant to a user having a deadline is irrelevant"SPECIALTIESDesign Thinking, Advanced Prototyping, User Experience Design (UX), User Interface Design (UI), Interaction Design, HCI (Human-Computer Interaction), Usability Studies, User Research, Web Project Management, Product QA, Product Manager, Wireframes, Interactive Prototyping, User Centered Design Best Practices, Hierarchical Task Analysis, Information Architect, Entity Relationship Diagramming, Google Analytics, HTML, CSS, JQuery libraries (fundamental understanding), Bootstrap (fundamental understanding), Creative Direction, Design Mentoring, Email Campaigns, Copywriting/Message Development, Conceptual Thinker.TOOLSAxure 8.0, Invision, Sketch, Balsamiq Mockups, Adobe Photoshop, Adobe Dreamweaver, Adobe Illustrator, Adobe InDesign, Sublime Text, Coda, Optimizely, Microsoft Office, Google Docs, Developer Tools, Unbounced, MySql Workbench

Bill Desmet's Current Company Details
Farmers Insurance

Farmers Insurance

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Product Design Team Lead — User Experience, Farmers Insurance.
Bill Desmet Work Experience Details
  • Farmers Insurance
    Product Design Team Lead — User Experience
    Farmers Insurance Jul 2021 - Present
    Woodland Hills, Ca, Us
    Lead Product Designer and People Leader for Farmers' enterprise digital products, focusing on consumer and agent-facing self-service portals.MetLife Integration: Partnered with product owners to integrate MetLife insurance policies into Farmers, blending MetLife's business logic into an MVP for a seamless and efficient workflow.Brand Reconciliation: Unified Foremost and Farmers brands into a cohesive design system, streamlining the codebase. Led collaborative workshops across both brands to align goals and improve customer workflows.Hybrid eSign Product: Tasked with improving the completion rate of the signing ceremony for policy contingencies by 10% to 69.5% from 59.5% by identifying and addressing the causes of customer drop-offs.Design thinking: Evangelized the process of design thinking and leading with design with product managers, product owners and developers.People Leadership: Foster professional growth within my team through one-on-one discussions and team design reviews. Collaborate with the UX Director and Head of Design to shape end-of-year reviews and goal-setting initiatives for direct reports.
  • Cast & Crew
    Lead Ux/Ui Design Manager
    Cast & Crew May 2019 - Jul 2021
    Burbank, Ca, Us
    UX department manager for Cast and Crew suite of payroll and financial SaaS products for the entertainment industry.Hired to establish a UX/UI process within a newly formed product department.Developed new workflows and product enhancements for various user types, roles, and permissions within Cast&Crews onboarding, time keeping and other SaaS financial products.Improve user adoption rates using Pendo guides, surveys and funnel metrics.Provide detailed product design documentation to developers that effectively communicate interaction and design ideas to the development teams.Conducted workshops, stakeholder interviews and usability testing with studio department heads and crew of feature films and TV productions.Facilitated persona workshops with internal cross-functional teams.Managed and maintained a design system across the entire software suite.
  • M&C Saatchi Sport & Entertainment La
    Senior Ux Designer (Contract)
    M&C Saatchi Sport & Entertainment La Aug 2018 - Jan 2019
    Santa Monica, California, Us
    Involved in the full product lifecycle and discovery for the redesign and strategic thinking for Herbalife.com. My role and responsibilities include working with other agency partners and cross-functional teams within Herbalife.Conducted in-person stakeholder interviews with the C-suite, distributors and Herbalife’s customers.Document and present the underlying themes and problem statements.Analyze existing customer journey diary videos for customer pain points to help guide recommended improvements to the current online experience.Facilitated workshops to uncover the level of effort/reward for features, epic, and stories.Wire framed mobile experience showing the user's journey through various shopping funnels while depicting value streams and social channel entry points into content areas for repeat orders.
  • Accenture Interactive
    Lead Ux Designer (Contract)
    Accenture Interactive Jan 2018 - Jul 2018
    Collaborated with product managers, developers, and business teams to design new and innovative products that include enterprise and B2C solutions on the Johnson Johnson's Acuvue and Allergan accounts.
  • Edmunds.Com
    Lead Ux Designer
    Edmunds.Com Oct 2016 - Dec 2017
    Santa Monica, Ca, Us
    A major contributor in the UX strategy and direction of Edmunds suite of business to consumer products including the Car Buying Platform and Member Services product portfolio. I worked with cross-functional teams in an agile working environment and lead product initiatives with product managers and directors as well as our research team. I received a merit increase for being a high-contributor for the UX department.Increased customer Return Rate on the Edmunds membership services platform by 60% compared to 17% on a previous version resulting in 23k users coming back 2x a month leading to better quality leads. Worked in an experimental R&D unit within Edmunds called Digital Futures. The Car Buying Platform team developed a new product to streamline the car buying process and sell vehicles direct to consumers. Redesigned the Edmunds car comparison tool based on user interviews and card sorting exercises. Resulting in a more engaging feature-rich tool fitting the shoppers’ decision-making process as they compare vehicles.Conducted moderated user testing for the car buying platform resulting in improved user experience.Directed and mentored associate UX designers.
  • Hoverstate
    Senior Ux Designer
    Hoverstate Nov 2015 - Oct 2016
    Woodland Hills, Ca, Us
    Hoverstate is a digital agency specializing in creating innovative solutions in technology for the health and wellness industry. I work closely with the creative director and other stakeholders to establish a UX strategy for a new product on the UnitedHealthcare small business health insurance website.Involved in strategic planning from ideation through prototyping and testing.Established user workflow diagrams for new products using UML notation.Conducted extensive remote user testing on existing functionality and new products to uncover user pain points. Testing experiments included developing test roadmap, writing the test script, A/B, multivariate and card sorting exercises.Evaluated qualitative and quantitative data from testing results and suggested recommended improvements for better usability based on heuristic methodologies.Shorten the development life cycle saving $60,000 in development cost on a social media campaign for Blue Cross of Idaho, using Unbounce to deliver and optimize landing page performance for better conversion.
  • Mobilecause
    Sr. Ux Ui Designer (Contract)
    Mobilecause Dec 2014 - Jul 2015
    Calabasas, Ca, Us
    My role as the UX UI designer was to improve the existing user flow for a cloud-based fundraising SaaS platform to help non-profit organizations gain new donors, increase recurring gifts and engage supporters.Improved the information architecture (IA) for the customer-facing dashboard and front-end (UI) based on feedback from the customer success team and non-profit clientele. Received a 90% positive feedback from users of the redesigned donation form setup page by implementing an accordion view.Lead UX/UI strategy of new product development and iterative refinements to existing product features.Designed MobileCause point of sale iOS and Android App from inception through current release, which has been used to raise over $400,000 to date.
  • Sonic Electronix, Inc.
    Sr. Ux Ui Designer
    Sonic Electronix, Inc. May 2013 - Oct 2014
    Louisville, Kentucky, Us
    As the Sr. UX designer my role was to lead, research and complete minimum viable user-centric design initiatives for Sonic Electronix business objectives and its customers. This resulted in a frictionless user experience to purchase a car and home audio products online.Simplified the return policy process for users increasing conversion 8 to 9% on the OnClick event. Compared to the old page which converted less than 1%.Improved the purchasing funnel conversion rate to 0.88% resulting in a 12.8% YoY revenue increase.Spearheaded usability studies and interviews in the wild. Which resulted in decreased page abandonment and increased conversion rate.Conducted multivariate testing to measuring the effectiveness of design combinations.Mentored creative talent to ensure consistent quality standards throughout all social media channels, affiliate marketing, email campaigns, and onsite web assets.
  • Ballistic Designs, Inc
    Owner / Ux Design / Creative Director
    Ballistic Designs, Inc Jun 2003 - May 2013
    Owned and operated my own creative studio for ten years producing unique branding and custom web solutions for clients in the health insurance, automotive and technology industries.Increased online sales for Piloti.com (driving shoe manufacturer) by 400% from the previous year by enhancing the website’s functionality and strengthening the company’s branding programs online and offline.Gathered project requirements from stakeholders, marketing directors, and product managers. Document website architecture using sitemaps and UML diagrams for user flow. I supervised a freelance pool of programmers (on and off-shore), designers, and copywriters.Strategized with copywriters in developing marketing campaigns and content creation to ensure consistent messaging across multiple marketing channels.AchievementLaunched my own online golf reservations system called “Level2-Golf” for public and private golf courses.

Bill Desmet Skills

User Interface Design Web Design Email Marketing Graphic Design Advertising Creative Direction Integrated Marketing Photoshop User Experience Brand Development Brochures Css Art Direction Interaction Design Corporate Branding Web Project Management Ux Design Adobe Creative Suite Creative Services Custom Websites Creative Development Direct Mail Ui Design Web Services Concept Development Creative Manager Html Information Architecture Axure Rp Wordpress Design Joomla Managing Creative Teams Freelance Graphics Brochure Design B2b Marketing Email Design Web Producer Gui Basecamp Axure 6.5 User Interface Management Leadership Decision Making

Bill Desmet Education Details

  • Capella University
    Capella University
    Specialization: Systems Development; Mobile Technology

Frequently Asked Questions about Bill Desmet

What company does Bill Desmet work for?

Bill Desmet works for Farmers Insurance

What is Bill Desmet's role at the current company?

Bill Desmet's current role is Product Design Team Lead — User Experience, Farmers Insurance..

What is Bill Desmet's email address?

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What is Bill Desmet's direct phone number?

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What schools did Bill Desmet attend?

Bill Desmet attended Capella University.

What are some of Bill Desmet's interests?

Bill Desmet has interest in Print Design, Website Design, Skiing, Cooking, Project Management, Business Development, Web Development, Photography, Wine Tasting, Ad Campaigns.

What skills is Bill Desmet known for?

Bill Desmet has skills like User Interface Design, Web Design, Email Marketing, Graphic Design, Advertising, Creative Direction, Integrated Marketing, Photoshop, User Experience, Brand Development, Brochures, Css.

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