Bill Eckstrom is the CEO and founder of the Ecsell Institute. Bill’s professional career path has encompassed sales, sales leadership, and executive leadership with both private and publicly traded companies. In 2008, he established Ecsell Institute to fill a void he personally experienced in the coaching and leadership profession within businesses. Since then, Ecsell’s research and improvement programming has also been utilized in the athletic and academic worlds, spawning his new start-ups Ecsell Sports and Ecsell Education in 2020. In 2017 and again in 2022, Bill was invited to the TEDx stage where he shared his research and experiences in renowned talks that have been viewed by more than five million people throughout the world. Bill co-authored the book The Coaching Effect: What great leaders do to increase sales, enhance performance, and sustain growth which was introduced in April, 2019, and spent many years on the best-seller list.As a result of his experiences in business and athletics, along with his company’s research-based findings, Bill is a popular guest on podcasts, radio shows and has been featured in Forbes and Inc. magazines, and many other publications. His work as a speaker is highly regarded throughout the world. While his audiences call him “profoundly authentic,” “highly entertaining,” and more, Bill is most proud of the fact his material is based on Ecsell’s research—he does not present motivational fluff. Lincoln, Nebraska is home for Bill and his wife. Together they have three children, Will Jr, Claire, and Maddie. Philanthropically, Bill prefers a very hands-on approach as evidenced by his involvement and passion-- therapy dog work. Bill also has a strong need to be in the outdoors and finds time each year to spend in field and stream with his children and close friends.