William Edell Email & Phone Number

United States

Denver

Louisville, Co

San Diego, California

Subsequent to a major restructuring at the executive level and with a new CEO, was recruited to build a completely new sales network, stabilize relationships with key accounts and target national retail partners in the sporting goods, action sports and outdoor retail markets. Completely reversed downward trend and repositioned the business for growth.

Greater St. Louis Area

Promoted to provide new leadership for this $7.5 Billion public company operating consumer product brands worldwide. Managed P&L to profitability, improved margins, increased EBITDA, and integrated the business unit into Jarden’s business matrix. Formed alliances with other Jarden brands and leveraged resources and economies of scale.

Greater Denver Area

Senior Director of Sales - Directed a field sales staff of 15+; managed direct to consumer, wholesale and institutional sales strategies nationwide. Revitalized sales, marketing and distribution operations; assisted company wide sales and product training for all new hires.Senior Director of Business Development (2005 to 2007) Promoted to build and launch a new market presence. Developed key relationships with manufacturing partners in the United States, Asia and Middle East. Presented newly authored apparel division with strategic marketing plans, tactical sales, and channel development initiatives. Led a ‘Virtual Team Store” program and staff. Increased volume 300% in the 1st year.National Retail Sales Director (2003 to 2005) Directed the start-up of the first 150 retail stores and distributors in the United States and Canada in 2 years. Held full P&L over all Lacrosse product development with multiple sales and administrative personnel, and a countrywide sales distribution network. Hired and trained staff, supervised 6 full time employees. Grew to 10 retail sites and increased revenue 2200% within 1 year.