William A. ("Bill") Lederer Email & Phone Number

Founder, Chairman and CEO of MADTECH.AI Inc., a bootstrapped spin-off of 2024 Inc. 5000 MADTECH strategy and operations consulting and managed services provider iSOCRATES Inc.We’re on a mission to simplify complex marketing processes and decisions.MADTECH.AI is the unified Marketing, Advertising and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.At MADTECH.AI, we make real-time, AI-driven insights accessible to everyone. Whether you’re a global or emerging brand, agency, publisher, or data/tech supplier, we give you a single source of truth — so you can capture sharper insights that drive better marketing decisions faster and more affordably than ever before.MADTECH.AI Inc. is a spin-off of iSOCRATES Inc. which advises on, builds, and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTech Resource Planning and Execution™ serving marketers, agencies, publishers, and their data/tech suppliers. The company is headquartered in St. Petersburg, Florida, U.S.A., with offices in Mysuru and Bengaluru, Karnataka, India.

St Petersburg, Florida, Us

iSOCRATES advises on, builds, owns, and manages mission-critical Marketing, Advertising, and Data platforms, technologies and processes as the Global Leader in MADTech Resource Planning and Execution™ serving marketers, agencies, publishers, and enablers. iSOCRATES has two lines of business: Platform/Products (MADTECH.AI™) and Services (Consulting: Strategy and Operations; and Managed Services).MADTECH.AI™ is the Unified Marketing, Advertising, and Data Decision Intelligence Platformpurpose-built to deliver speed to value serving marketers. https://madtechai.comiSOCRATES meets the needs of the multi-billion dollar MADTECH industry by providing a unique combination of automation and operations technologies and solutions to both demand-side and supply-side clients in the U.S. and globally.The firm leverages proprietary and non-proprietary technologies to better integrate and manage this diverse, platform-driven ecosystem. iSOCRATES is well-positioned to fill global market needs with proven, affordable, repeatable, and scalable pre-built cross-platform end-to-end solutions supported by expert staff.iSOCRATES is staffed 24/7/365 with its own proven specialists who save partners money, time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. The company is owned by its employees and headquartered in St. Petersburg, Florida, U.S.A., with its global delivery centers in Mysuru and Bengaluru, Karnataka, India.Global clients include: major and medium-sized marketers, agencies & consultancies, publishers, and data/tech providers. 300+ engagements completed since November, 2014 with well above industry client retention rates.

Stamford, Connecticut, Us

Award-winning MediaCrossing Inc. bridged digital media buyers and sellers as an independent programmatic digital media trading desk. The Company delivered exceptional value, execution, transparency, and liquidity in Display, Video, Social, Streaming Radio, and Mobile tradable ad inventory with other media channels in development. Thousands of campaigns completed for dozens of brand and direct response advertisers and agencies, and on behalf of numerous publishers.With our Co-Founder/CTO, concepted the business end-to-end, raised Seed and Series A capital, developed the strategic and operational plans, evangelized internally and externally, built extensive business partnerships, and led day-to-day business, including direct supervision of CTO(operations/engineering/quant), business development, finance and administration.Recruited and built productive Wall Street meets Madison Avenue cross-functional teams innovating at scale to create value for buyers and sellers of digital media. World class team of employee-owners included proven, successful: media, marketing, quant, trading, finance, operations, data, analytics, technology, business development and account management specialists.MediaCrossing: where Madison Avenue client focus and marketing science met Wall Street innovation and trading best practices. www.MediaCrossing.com Bridging the Market(TM)

London, Gb

Responsible for setting the mission, vision, strategy & tactics, and managing hands-on all operational aspects of this innovative global company built from the ground up to help its parent company, Kantar/WPP, lead a fascinating new industry: Video, including online and mobile Video and Advanced TV.Kantar Video made internet and mobile video content (ads and programs) identification, collection, measurement, analytics, and optimization simple and transparent for the benefit of content creators, marketers and their agencies, media publishers and distribution companies, and other key video and mobile ecosystem constituents. Brought to market globally through the Kantar and WPP companies as well as other firms and distributors, Kantar Video's Videolytics(TM) industry-leading data and analytics platform offered unique, reliable and comprehensive on-demand and archival internet and mobile video solutions that, taken together with other Kantar and non-Kantar datasets and capabilities, were used to evaluate Paid, Owned and Earned campaigns in most countries and across multiple channels of digital media, including advanced TV.With the help of our partners and clients, Kantar Video became one of the preeminent online and mobile video data, measurement, analytics, optimization, and research innovators.At Kantar Video, we gathered resources and worked to earn the support of both internal and external constituencies as we built our technical, product, operational, go-to-market and financial plans executing collaboratively and with urgency. As an extended team, we developed and implemented plans, methods, and capabilities to help drive the rapid growth objectives of our advertiser, media and agency clients and business partners as well as our corporate parent, WPP. Kantar Video and I reported to Kantar HQ, London.

London, Gb

Focused on all aspects of US and international Video and Advanced TV, Social, Mobile, Content/Context, Media and Marketing Research and Advertising

London, London, Gb

Focused on all aspects of US and international Video and Advanced TV, Social, Mobile, Content/Context, Media and Marketing Research and Advertising

London, Gb

Led global Business, Corporate, and Technology Development on behalf of Kantar Media, Audiences(formerly TNS Media Research). Reported to London HQ CEO, was responsible for Digital Media strategy and business relationships, investments and acquisitions, product development, and technology development, working independently and leading partner and client contact and delivery teams across many time zones and competencies. Focus areas: advanced TV including Return Path Data, addressable and interactive; video; internet; mobile; and multichannel measurement, including diverse media and non-media consumer-centric data sources. Supported many, diverse Kantar business units worldwide that produce quantitative and qualitative media and marketing research covering most media channels delivered on-demand to agencies, advertisers, media, and business partners.

London, Gb

Formerly consultant to, then COO of, this WPP-owned co(formerly known as TNS Media Research) leading and scaling day-to-day operations of this NYC and London-based rapidly growing digital audience and advertising measurement business with the market leading position in large-scale, second-by-second digital cable and satellite return path data derived from TV set-top boxes. This innovator aggregates diverse multi-channel: media content, programming, advertising occurrences and expenditures, household and audience descriptors, consumer behavior, audience measurement, attitudinal surveys, and client-specific inputs. Data, software, measurement, and advanced analytical services are developed and delivered through the internet 24x7 from offices and partners throughout North America and Europe for the benefit of advertisers, agencies, media companies, analysts, and academics applying client-intimate, cutting-edge marketing insight designed to yield more effective decisions derived from the firm's well-regarded product/service leadership. Led day-to-day operations of this rapidly growing digital audience and advertising measurement business derived from TV set-top boxes. Reported to the Global CEO, TNS Media Research, London.

London, Gb

Responsible for Corporate and Business Development for this diverse.multi-business unit division (formerly TNS Media North America), my role included strategic and tactical planning, acquisition due diligence and integration planning, operational and competitive assessments, strategic product development, corporate relationship building, and support for senior management and all North American business units. Hired by and reported to North American CEO.

Chicago, Il, Us

Trusteeship(Nominating) Committee; Finance Committee; Development Committee

Digital and non-digital strategic and operational management consulting for operating and investment companies in the media, marketing, information and e-tail industries. Steady client, TNS/WPP, became employer after multiple successful assessment and operational roles in the US and elsewhere.

Highland Park, Il, Us

Chairman, Technology Committee; 25-year Strategic Plan committee; Parking and Traffic committee

After early career as CPG and Pharma custom marketing researcher then as institutional buy-side value-oriented Securities Analyst, Portfolio Manager, and VP-Research for two multi-billion dollar, successful institutional investment firms, managed own and modest amount of others’ funds investing opportunistically in public and private companies, US and abroad. Fix and build situations mostly, but some buy or create. Mixed bag of strikeouts through grand slams, including “hands-on” management of mostly digital businesses.

Chicago, Illinois, Us

Led and organized private equity investment in this publicly, traded consumer frequency and loyalty-based sub-prime commercial finance company. With own staff and partner Sam Zell and his staff, drove operational and financial turnaround creating dramatic increase in shareholder value before liquidating investment position and departing Board.

Seattle, Washington, Us

Getty Images, largest owner/distributor of downloadable visual imagery and audio-video IP to the marketing services industry. As member of Getty senior management and at the behest of its Chairman, led emerging corporate strategy and operational team with the intention of building a global B2C distribution channel for Getty content and those of its affiliates and prospective affiliates. The business units: Art.com(then and currently world's leading consumer art-related web e-commerce company), ArtPrintIndex(leading art database and wholesale art distributor), and Royal Arts(leading vendor of limited edition prints). Despite dramatic run-up in enterprise value for Getty post-Consumer Division creation and despite modest incremental investment, Getty returned to its previous B2B strategy, promptly divesting its Consumer businesses.

Indianapolis, Indiana, Us

Founded, built and managed this B2C and B2B mass customization e-commerce pioneer from business plan and home basement start through $11.5mm Series A venture funding round, scaling and successful sale to and integration with publicly-held Getty Images. Initially held top operating, finance, bus dev, marketing and corp dev jobs at the same time on way to multi-million dollar annual run-rate revenue prior to Company sale. Investors and management team combined realized about $240mm from sale proceeds.

B.S.B.A., Finance And Marketing

Economics

Honors, Business

Education record

Education record