Prestataire de santé spécialisé en cicatrisation

Marketing Manager in charge of developing and positioning Viadeo in Africa| Marketing Strategy |> Adapting user segmentation to the African market > Bechmarking the recruitment market and positioning Viadeo platform> Building the local product roadmap & the digital marketing plan> Designing disruptive business models> Defining objectives & monitoring KPIs (uses, acquisition, reloggs, revenues, leads generation etc.)| Communication / Online/Offline media buying |> Marketing & communication campaigns management>> Online : Adwords, Retargeting, Display, Facebook Ads, Twitter Ads, affiliation, e-mail marketing, SEO>> Offline : billboards, radio, events> Management of digital / PR agencies and partners ecosystem> Defining content and social media marketing strategy (Whitepapers, blogging, storytelling etc)| Product Marketing |> Growth hacking> Writing business requirements> Storyboarding & UX> Managing and coordinating technical teamsViadeo ?Viadeo is a professional social network designed to improve career prospects, discover business opportunities and create online identities.

Digital Marketing Manager in charge of Brand & Business Development Strategy on the Internet- Mobile Marketing & Social Media Team Management (2 Project Managers) >> Social Media Marketing- Social Networks Strategy - Communication Plan : Roadmap of Offers, Events & Brand Content (Virality et engagement)- Editorial charter of communication definition- Social CRM tools development- Social Media Buying Strategy- Social Data Analytics>> Mobile Marketing- Mobile application roadmap- Business Model conception- Event project management to promote mobile applications development (Meditel Apps Challenge - one of the main competitions in Africa)>>Transversal tasks- Bidders management : agencies, Communication Department, Media & Events Department- Media buying strategy- Content strategy definition- Cross canal audience optimization to generate turnover online>> Achievements- One of the most popular Brand on the Internet in Morocco : Facebook with 1,6 million of Fans ( +150%) | Twitter with 100k followers (+100%)- méditel et moi, first mobile selfcare application in Morocco (140k downloads, 300k sessions /month)- méditel Football Club, new communication platform about Football- méditel apps challenge, mobile application development competition - Dozens of Facebook applications launched