Bill Ellis Email & Phone Number

New York, New York, United States

New York, New York, United States

Lead all broadcasting, production, and distribution for the leading industry authority and advocate for dogs.• Lead AKC on ESPN, a multi-year broadcasting partnership, featuring AKC Dog Action Sports across the networks of ESPN, including all production, partnership integration, event management, and promotion. • Oversee AKC.tv, the American Kennel Club's 24/7 OTT network with 24/7 dog related programming and extensive VOD library. • Direct the syndication and distribution of AKC Good Dog TV, AKC.tv's weekly flagship show that is syndicated in over 100 markets. • Develop partnership opportunities for AKC.tv and AKC content, including branded content, integrations, and custom solutions for brands to maximize value. • Implement a 360 degree marketing and promotion plan for AKC video content, including AKC.tv and AKC on ESPN. • Engage and collaborate closely with multiple departments across the AKC, including digital marketing, social media, editorial, brand, communications, PR, sports & events, business intelligence, and project management.

New York, New York

Serve as the manager and point of contact for AKC.TV, the American Kennel Club's OTT network with dog related programming 24/7. • Collaborate with production team to ensure high quality original content productions for AKC.TV, including creation and management of live event schedules and script editing. • Ensure that objectives are being met against sales requirements, including brand partnership content deliverables and alignment with sponsorships. • Engage with departments across the AKC to deliver timely news and content as well as close collaboration with social media to engage more than 4 million unique users with the AKC.TV message.

Greater New York City Area

• Manage multiple weekly email newsletters, including creating and curating content and images. Newsletters reach an audience of over 90,000. • Collaborate directly with the Executive Director of Development to facilitate fundraising campaign, including developing PSAs and executing social media campaign across multiple platforms, resulting in over $30,000 raised in one month, 80% from new donors. • Developed and designed EBook focusing on communications and public relations best practices, including writing copy and formatting the final product. • Manage media mentions, including daily sorting and distribution of all media clips

Greater New York City Area

• Worked collaboratively across a team to run pre-production logistics for top NYFW designer; managed model casting and fitting operations to ensure effective organization of runway looks• Drafted press releases, blog posts, and editorial content for digital properties, and generated copy for desk side interview outreach• Conducted market research for hospitality client to inform market collateral

Greater New York City Area

• Established a large, diverse clientele offering all hair care services in a busy, upscale Aveda salon. Client retention was consistently in the top 5 stylists in the salon from a combination of high customer service and strong technical skills.• Worked exclusively and extensively with Aveda products, both professional and retail, developing a broad knowledge of their complete product line. Knowledge of the entire portfolio of products has translated into consistent retail sales, providing another avenue to build an individual business.• Supported the salon as an educator, teaching salon apprentices different techniques that has allowed them to develop into stylists and are now developing their own businesses within the salon.• Translated the latest trends in styling and hair care to the everyday salon customer.

Tampa/St. Petersburg, Florida Area

• Collaborated as a strategic partner to help open a new salon in Tampa, FL. As a Stylist in this new salon, worked to build personal new-clientele and build the new business for the salon.• Played an integral role in inventory management, product ordering, allowing a new business to be more efficient in a start-up phase, in addition to working as a full time stylist. • Created guidelines for retail stock to drive volume and streamline the retail business.• Established promotional strategies to drive traffic to the new salon location.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor Of Science (B.S.), Leadership And Management Studies

Cosmetology