Bill Parsons

Bill Parsons Email and Phone Number

Director Bill Parsons Design and Consulting @ Self Employed
Columbus, OH, US
Bill Parsons's Location
Columbus, Ohio Metropolitan Area, United States
Bill Parsons's Contact Details
About Bill Parsons

Bill Parsons • 838 Maketewah Drive • Delaware, Ohio • wparsons1@att.net • 513-476-1112 ***For Portfolio Samples go to: http://be.net/wparsons2019-Present Owner/Operator Bill Parsons Design, Art/Creative Direction, & Consulting, 2014-2019 Was the Creative Production Team Manager for The West Ohio Conference of the United Methodist Church in Worthington OH. Past Art Director of Screen Printing, and Industrial + Specialty Printing magazines for ST Media Group. Exceptional creative professional with 30+ years of graphic design experience as Art/Creative Director, responsible for creative collateral and promotional campaigns for Fortune 500 clients including Procter & Gamble, Johnson & Johnson, Gibson Greeting Cards, Kenner Toys, and Kroger Foods. Expertise demonstrated through developing packaging for Pampers diapers, Puffs brand tissues, Beetlejuice toy line, designs for Walt Disney’s “Who Framed Roger Rabbit” promotions, and #1 selling line of vinyl shower curtains composing 67% of company vinyl bath curtain revenue. Specialties: DESIGN•Publication Design•CS5.5 Photoshop/Illustrator/InDesign/Bridge/Acrobat•MS Word/Excel/PowerPoint•Ads/Coupons/Promotions/•Logos-Identity Programs•Branding Systems and Management•Packaging/Product/Fixtures/POP•Photography-Image Manipulation-Photo/Model/Set Shoots•Illustration-DIgital and Hand•BRC & Email Campaigns•Story Boards•ConceptingMANAGEMENT•Design/Creative Management•Budget & Deadline Compliance•Vendor ManagementQUALITY CONTROL•Color Quality•Preflighting•CTP Technology•Online Proofing

Bill Parsons's Current Company Details
Self Employed

Self Employed

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Director Bill Parsons Design and Consulting
Columbus, OH, US
Employees:
60015
Bill Parsons Work Experience Details
  • Self Employed
    Director Bill Parsons Design And Consulting
    Self Employed
    Columbus, Oh, Us
  • Self Employed
    Director Bill Parsons Design & Consulting
    Self Employed Jun 2019 - Present
    Delaware, Ohio, United States
  • The West Ohio Conference Of The United Methodist Church
    Creative Production Team Manager
    The West Ohio Conference Of The United Methodist Church Jun 2013 - Jun 2019
    Worthington, Oh
    The Creative Production Manager is responsible for the communication materials for 1100 congregations within the West Ohio Conference as per their needs. Also, associated ministries within the West Ohio office and the Bishop's office. This will include all forms of media—printed media, video, web, and so on. The Creation Team will support this with their talents, creativity and ideation. Creative Production Manger—
  • Bill Parsons Design
    Creative & Art Director/Design Specialist • 6504 Shadewater Drive, Hilliard, Oh • Wparsons1@Att.Net
    Bill Parsons Design Sep 2009 - Jun 2013
    Hilliard, Oh 43026
    Start-up design firm headquartered in Hilliard, serving clients primarily in Cincinnati area – including ST Media Group Intl., The Caledonian Society of Cincinnati and Kentucky Scottish Weekend – specializing in corporate identity kits, and design of magazines, brochures, newsletters, posters, and media kits.Creative Director / Owner—Provide publications, marketing materials, and promotions for clients using latest technologies, serving in consultant capacity to develop design according to specifications, maintain quality control, manipulate images, ensure proper print preparation guidelines are followed, generate client proofs, and communicate press needs to printer for color output of product—all within client budget and cost parameters, by agreed-upon deadline. Kentucky Scottish Weekend Event: Chosen to shape and produce design for promo poster of 2012 event attended by 3000 people; entailed photo selection, image and content manipulation and layout. The Caledonian Society of Cincinnati: Created concept, drafted, wrote and edited content, and distributed press releases covering St. Andrews Ball and Robert Burns Night Dinner events attended by total of 700 people. Function as Editor and Art Director of The Gaelic Gazette newsletter, newsletter of Caledonian Society of Cincinnati; improved it from black & white Xeroxed publication to professionally revamped newsletter of top quality, with high-resolution images, event advertising and accompanying flyers. Established full-color ezine with issue size of up to 22 pages, reducing demand of postage and decreasing publishing expenses from the greatest organizational expense to a lesser one. ST Media Group Publications: Current Art Director of SP and I+SP publications, also created single issues of The Big Picture Magazine; further contributions included design of 5 different media kits for publications including The Big Picture, Signs of the Times, S&S English, and S&S en Español.
  • St Media Group International
    Art Director
    St Media Group International Mar 1995 - Aug 2009
    Global publisher with market presence in North America, Latin America, Spain, Portugal and Brazil supported by 75 employees generating $17.5 million in revenues from such clients as Xerox, HP, Brother, and Saati.Art Director—Oversaw design, prepress, production, archiving, photo generation/correction/manipulation, and ad placement processes of large portfolio of quality screen printing projects focusing on such priority projects as The Big Picture, Screen Printing and S&S Magazine en Espanol utilized such advanced high-level professional design tools as Photoshop, InDesign, Illustrator, MS Office, Alien Skin, and Bridge on daily basis, producing customized illustrations and photographic images within designated corporate budgets at lowest possible costs.Obtained copy of images from editorial, re-creating graphics or manipulating images to fit layout, and developing pages for current magazine issue with aid of templates. Signs of the Times Magazine: Functioned as Asst. Art Director for publication, handling all scanning operations. Signs of the Times en Español Magazine, Screen Printing en Español, and Signs and Screen ‘em Portugues Magazines: Promoted to Art Director over 3 publications at request of corporate executives. Signs of the Times and Screen Printing en Español: Formulated new magazine style and look of combined publication; recreated templates and masthead. VM+SD Magazine: Operated initially in Interim Art Director capacity, transferred to Screen Printing as Art Director; co-produced designs with editor. Screen Printing, and Signs of the Times & Screen Printing en Español Magazines: Art Director of 2 publications, shortly thereafter redesigning SSEN, integrating new logo masthead; reconfigured page templates, headers, font types and pagination systems, and established new marketing brand designs and media kit protocols. Revamped Screen Printing Magazine with help of Editor. Art Director of Screen Printing and The Big Picture Magazine at relocation.
  • Bill Parsons Design Contracted To Martin Fryer Design
    Graphic Designer
    Bill Parsons Design Contracted To Martin Fryer Design Nov 1989 - Feb 1995
    Full-service boutique design studio, pre-press, and type-setting agency serving small to mid-sized clients at single location supported by 5 employees; market presence included U.S., England, U.S./British Virgin Islands, with such Fortune 1000 (and other) clients as Johnson & Johnson Band Aid Brands, Van Melle, Gibson Greeting Cards, Kenner Toys, Procter & Gamble, Kroger Foods, and Cincinnati Museum Center. Graphic Designer—After repeated recognition given by firm owner for consistent, ongoing quality contract work, chosen to serve on-site at corporate headquarters; produced multiple graphics campaigns for Procter & Gamble, serving as Art Director for individual promotions, initiatives, and publications. Span of duties covered newsletter, magazine, press release, brochure, and storyboard designs. P&G Invention Team Product Portfolio: As external member of Invention Team, brainstormed ideas/concepts to better develop, market and produce materials to gain market share, branding, and performance perceptions. Cincinnati Rockers Publication: At request of executive management, accepted responsibility as Art Director for Cincinnati Rockers Program, accountable for all non-advertisement production and contact with manager-owners. Welcome BVI Magazine: Served as Art Director for bi-monthly Caribbean print publication, overseeing production and design, and managing all aspects of operation. Whirlpool/Procter & Gamble Project 2000: Participated in multi-day focus group session to sketch concepts from focus group statements to be developed into final drawings (for presentation to company executives). Provided expertise in development future product direction for both firms in Ohio, Illinois and California. Pre-Wireframe TV Commercials: Assimilated storyboards and created final drawings for development of Vidal Sassoon commercials under direction of corporate Brand Manager.
  • Hulefeld & Associates
    Graphic Designer
    Hulefeld & Associates Sep 1988 - Nov 1989
    Hulefeld was a full-ad agency and design studio, pre-press, concept and maintainance design serving mid- to large-sized clients at single location supported by 25 employees; market presence included U.S. and Canada with such Fortune 1000 (and other) clients as Gibson Greeting Cards, Kenner Toys, Procter & Gamble, Kroger Foods, and SouthWestern Publishing. Senior Graphic Designer—I performed design, and production duties while at Hulefeld. Servicing the following accounts: P&G (servicing the Pampers, Scope, Crest, Tide and various other brands), Kroger, Kenner Toy (developing the logo for Beetlejuice packaging), Southwestern Publishing, and other accounts. These duties included coupons/FSCI, BRC, marketing materials, books, packaging, logo design, illustration, and newsprint and media ads. Kenner Toys: developed Beetlejuice package, logo design, and product agreement documentation; included 50 different logo renditions, and conceptual artwork for package sides. Procter & Gamble Product Line: Completed, updated, and maintained design for Pampers product-line packaging and Puffs brand (facial tissues) coupon ads. I left Hulefeld and created my own design firm.
  • Saturday Knight Limited
    Design Centré Manager
    Saturday Knight Limited Sep 1980 - Sep 1988
    Saturday Knight Ltd. was a bath and bedding industry leader in design and innovation. I started as a Graphic Designer and progressed to Design Centré Manager. I was designing new product, packaging, show-booth work, model-making, photography, stylist, set-design, model direction, production work, logo design, identity programs, vendor control, budgeting, staff management, press checks, and handling licensing product work. As Photo Sets Director, supervised construction of photo studio; supervised receipt of product for shooting, obtained props, designed and constructed sets, and supervised all photography. Top Screen-Printed Vinyl Shower Curtains: Introduced numerous screen-printed vinyl shower curtains that achieved #1 sales rank; new curtain designs formed 67% of all top selling curtains within company SKUs. Designs included “Flamingos,” which appeared on Rosanne and Alf television shows, “The World,” appeared on Friends television show, later selling in United Nations gift shop. Packaging Redesign: Dominated product shelf space by designing black packaging with photo labels when competitors using white packages; re-design dramatically increased sales, landing company in #1 position for vinyl curtain sales in bath industry, which resulted in exclusive department stores carrying SKL brand. Saturday Knight Limited Re-Branding: Transitioned widespread corporate usage of 3 competing logos into single cohesive image composed of 3-color palette, also used for new stationary and billing documents and packaging, contributions ultimately resulted in more sales, motivating high-end stores to feature SKL products exclusively. Named as Vinyl Design Manager after substantial successes resulting from successful curtain sales. Design Centre Manager: Supervised onsite operations composed of staff of 7 Graphic Designers and support personnel, serving as Assistant to executive management; vendor and staff control, composed catalogue/sales support designs.

Bill Parsons Skills

Quarkxpress Graphic Design Art Direction Creative Direction Design Management Brand Development Magazines/publications Concept Development Corporate Identity Wayfinding Systems Product Design Concept Design Advertising Layout Catalogs Visual Communication Indesign Illustrator Photoshop Illustration Plastic Product Design Adobe Creative Suite Design Premium 5.5 Adobe Acrobat Fixturing Retail Design Fabric Design Towel Design Bath Product Design Embroidery Design Packaging Direct Mail Banners Large Format Graphics Book Design Posters Copywriting Identity Programs Brochures Photography Newsletters Storyboarding Digital Photography Digital Illustration Pre Press Drawing Skills Web Design Typography Retouching Ms Office Suite Logo Design

Bill Parsons Education Details

Frequently Asked Questions about Bill Parsons

What company does Bill Parsons work for?

Bill Parsons works for Self Employed

What is Bill Parsons's role at the current company?

Bill Parsons's current role is Director Bill Parsons Design and Consulting.

What is Bill Parsons's email address?

Bill Parsons's email address is wp****@****att.net

What is Bill Parsons's direct phone number?

Bill Parsons's direct phone number is +151347*****

What schools did Bill Parsons attend?

Bill Parsons attended Northern Kentucky University, 0.

What are some of Bill Parsons's interests?

Bill Parsons has interest in Family, Hiking, Camping, Sports, Landscaping, Travel, Arts And Culture, Xmarks The Scot.

What skills is Bill Parsons known for?

Bill Parsons has skills like Quarkxpress, Graphic Design, Art Direction, Creative Direction, Design Management, Brand Development, Magazines/publications, Concept Development, Corporate Identity, Wayfinding Systems, Product Design, Concept Design.

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