Bill Erickson Email & Phone Number

Southern Ca

Work with companies to develop sales channel strategies selling to consumers / end users, as well as revitalize underperforming sales channels. • Guided due diligence process for multiple location fitness franchise ownership group through market evaluation, P&L development and validation of sales forecast opportunities.• Delivered 20% sales increase for vacation rental company by improving web site targeting, pricing, and property merchandising.

Greater Los Angeles Area

Provide strategic and day-to-day leadership for 2,600+ geographically dispersed Field Direct Sales, Community Solutions and New Business Development teams across TWC enterprise• Drive sales of new business solutions such as FTTH, IPTV, WIFI and Non CPE solutions• Renew and expand Right of Entry agreements for MDU and SFU portfolios• Delivered 15% year-over-year customer relationship connect growth by exceeding sales productivity targets and staffing timelines.• Delivered 105% of community solutions bulk, renewal, and new build construction contract goals through targeted selling to university, senior housing, and home builder / developer verticals. • Launched 48 employee residential business development team, filling all positions in under 120 days.

Greater Los Angeles Area

Directed sales operations for residential sales channels across One-TWC sales organization including sales channel forecasting, productivity reporting, incentive management, support desk for Telesales, work order entry, sales automation, workforce management planning, staffing, schedule adherence, call routing strategies, sales project management, sales coach support, campaign communications, sales huddle content, comp plan analysis and business case development.• Launched sales force automation tool for field sales channel providing sales management team real time view of sales metrics, resulting in better coaching opportunities, higher rep deployment, and improved sales productivity.• Consolidated sales channel quarterly forecast for submission to financial planning and analysis, improving timeline, sales leader accountability and accuracy

Greater Los Angeles Area

Promoted to Group VP to oversee inbound and outbound Telesales for One-TWC sales organization, comprised of 8 In-house IBS and 2 In-house OBTM centers, call center operations, and 3rd party call center relationships. • Consolidated 16 IBS call centers to 8 In-house IBS centers and 4 In-house OBTM centers to 2 by scaling call center size to a minimum of 150 seats, standardizing organizational and operating structure.• Aligned inbound centers under single VP, driving standardization of processes, policies, and strategy.• Consolidated sales operations support desk, work force management, and QA, establishing standardized support model that matched call center hours of operation. • Drove increases in monthly recurring revenue (MRR) and close rate: o MRR per new customer relationship up +10% vs. prior yearo MRR per existing customer product migration up +29% vs. prior yearo MRR per call increased +11% vs. prior yearo Close rate 36% up 600 basis points vs. prior year

Greater Los Angeles Area

Promoted to RVP Sales for newly consolidated region of CA, TX, and Midwest including $11B in annual revenue, sales channel strategy, sales channel management, and customer retention• Delivered 99.5% of 2012 Big West Revenue Plan ($10.7B of $11.2B Residential Revenue Budget), equating to 2.8% YOY revenue growth.• Generated 135% share of company 2012 PSU growth by scaling sales channel accountability, improving productivity, and launching new retail partnerships channel. • Produced 99.2% of 2011 Big West $9.6B revenue plan, growing customers by over 100K units YOY, while returning Texas and Midwest markets to customer growth.• Piloted E3 Sales program in Van Nuys, generating a 20% lift in sales yield and 10% lift in MRR, leading to national rollout.• Launched R3 (Retaining Revenue and Relationships) program in TX as a pilot program resulting in the national rollout of dedicated retention call center teams, leading to a 20 basis points reduction in customer churn.

Greater Los Angeles Area

• Promoted to RVP Sales & Marketing to re-organize and re-energize marketing department integration of former Adelphia and Comcast properties into Time Warner Cable.• Responsible for $3.5B revenue business plan development, marketing communications, product management, sales channel management, customer acquisition, customer retention, marketing analytics and competitive intelligence.• Won 20 Industry marketing campaign awards in 2009-2010 (CTAM Mark, NAMIC, Telly, Cablefax, PRSA -LA) for DTV transition, I am TWC, Yo Soy TWC, Futbol mania. Facts, World Baseball Classic Retail, Movers online, Did You Know and World Cup.