New men's golf apparel line launching in Spring 2025. Amazing and different things in the pipeline. Now hiring independent sales agents around the country!

Increased sales by 80% in 2022Led company to record Q1 in 2023

Clients• BirdeeSport Australia, Sydney, Australia Mar 2014 - Aug 2021• SEABOB, Cayago Luxury Water Toys, Ft Lauderdale, FL Jun 2018 - Jun 2019• Anatomie, Miami, FL Jan 2012 - Apr 2012• EuroSock International, Tucson, AZ Aug 2012 - Oct 2015• Australian by L’Alpina, Miami Beach, FL Feb 2011 - Apr 2012• Footbalance Systems, Helsinki, Finland Jan 2010 - Dec 2010• BirdeeSport: Established wholly owned subsidiary in US market (sales, marketing, finance, distribution) for the#1 women's golf apparel company in Australia, now found in over 100 golf accounts nationwide and resulting in nearly $1M in incremental sales within three years• SEABOB: Specializing in scuba diving, snorkeling, and resort rental business• Anatomie: Began as business consultant, hired as VP of Sales within four months, and simultaneously established BirdeeSport business• EuroSock: Authored creative and innovative sales programs for Outdoor customers (OR Show), Ski customers (SIA Show) and Running and Athletic customers; generated a 14% increase in sales while restructuring the independent sales team to capture seasonality and serve over 800 customers including Christy’s Sports, Paragon and the Herrington Catalog • Australian: Developed US business strategy for the 65-year-old Italian sportswear company • Footbalance: Established sales functions for Finnish maker of custom molded insoles in the western US market, targeting sporting goods stores and independent running specialty retailers including Road Runner Sports

•Composed and executed a comprehensive wholesale sales strategy that compliments and enhances the previous B2C mode, focusing on specialty independent accounts, golf accounts including Pebble Beach, The Olympic Club, Medinah Country Club and Desert Mountain, and resorts and spas such as Four Seasons, Ritz Carlton, Canyon Ranch and Ocean Reef•Reorganized and revitalized the company late in 2015•Increased sales from six years of stagnancy to an incremental $3.2M in first 36 months, increasing revenues by 300%; currently servicing over 450 locations•Managed turnaround from $300k loss to $195k profit within 12 months while increasing sales 10%•Overhauled the developmental cycle by restructuring the seasonal merchandising planning, and all timelines and targets for design and production teams to coincide with industry expectations.Hired to broaden reach from B2C focus to include a wholesale presence. •Hired and managed key showroom representatives in major fashion markets (LA, NY, Dallas, Chicago, Atlanta) while expanding relationships with key in-house national accounts.•Sourced and managed implementation of new ERP system that transformed the business processes including warehouse set up, revised accounting, improved ordering, customer relationship management, and staff orientation

Hired to manage six Account Executives calling on all Foot Locker banners including Foot Locker, Champs, Lady Foot Locker, Kid’s Foot Locker, House of Hoops and Eastbay Catalog.• Managed over $35M in sales, growing 15% within 20 months in a shrinking market• Provided seasonal strategy and financial plans to all levels of management by utilizing retail metrics and sales analysis, seasonal teardown information, corporate and category objectives, and marketplace intelligence• Developed and executed seasonal growth strategies, utilizing in-line products, SMU products and marketing to maximize corporate objectives• Initiated program to market elite basketball socks that would become a $10M new business

Tasked with reenergizing revenue and operational performance across all categories.• Reversed four years of declining sales and stabilized bookings and shipments, rescuing profitability within 18 monthso Developed strategic relationships with major accounts and key specialty accounts including Golfsmith, Tennis Warehouse and For the Love of Golfo Generated a high single digit sales increase in tennis for the first time in four years and a 12% increase in golf in difficult market conditionso Restructured customer service, streamlined internal processes and reorganized sales teams resulting in increased production from every territory• Managed 35 independent sales agents selling to over 1000 individual specialty accounts, resorts, and sporting goods retailers

• Focused on business solutions with orthopedic surgeons for pre-op, surgery, post-op, and rehab needs especially in Total Joint Reconstruction, ACL reconstructions, meniscus repairs, and rotator cuff repair surgical cases.• Negotiated contacts and pricing with Stock & Bill business and product sales at orthopedic clinics, ambulatory surgery centers, urgent care centers, and hospitals for all soft goods products and off-the-shelf bracing.• Customized programs with orthopedic surgeons to facilitate the usage and billing of Breg infusion pain pumps and multiple cold therapy products to aid in pain management.• Worked with physicians to develop rehabilitation programs on custom and off-the-shelf ankle and knee bracing, use of allografts, recovery, and prevention.• Represented various manufacturers in the orthopedic field including Breg, Game Ready by Avanos, Ossur Innovation Sports, Regeneration Technologies, Tutogen, and Orthofix.

•Strategized and delivered a sales revenue plan increasing revenues from $6.7M in 1999 to over $30M in 2000.•Responsible for retail staff of 45, including the business unit general managers, the merchandising team, retail operations, planning/forecasting, and visual merchandising.•Worked with all internal departments, fulfillment network, and brands to determine and establish scalability of the Fogdog business model.•Authored the retail strategy that set the tone for all functional support groups, enabling the maintenance of 28 stores and the development of consistent, consumer-oriented content, including comparison charts, “how-to-buy” features, and fit guides.

•Responsible for all aspects of sales, marketing, product merchandising, and distribution, as well as operations associated with start-up business.•Developed revenue growth strategies, which include sales programs, and retail partnerships that increased revenue to $3M after 18 months.•Worked closely with Italian parent company to develop appropriate US market re-entry strategies and distribution plans for both footwear and apparel.•Direct interaction with global peers to develop and execute global sales and marketing strategies.

•Developed long and short-term business plans concerning sales, inventory, margins, expense management, staffing, workload analysis, and compensation•Developed and executed unique and controversial uniform concepts that led to record sell-through with the accounts and increased exposure for the brand.