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Seasoned product management leader with expertise in SaaS, Enterprise, mobile, social, and monetization. Data-driven and customer centric, I lead cross-functional teams in shipping successful products that customers love.• Taken start-ups from $0 to >$30M in ARR• Led 100+ person cross-functional product development teams• Built Enterprise-grade products having 100% of Fortune 100 as customers• Owned products reaching more than 75M MAUs
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Vp Of ProductRuvna Oct 2024 - PresentBrooklyn, Ny, UsRuvna is the all-in-one K12 school operations platform that delivers when it matters most, streamlining daily tasks and ensuring readiness for any emergency. With intuitive tools for attendance tracking, multi-channel communications, and emergency response, Ruvna seamlessly integrates with SISs to keep schools running smoothly and securely, every single day. -
Head Of ProductShogun Jul 2023 - Apr 2024We'Re A Remote Company, UsI lead the Product team at Shogun where we're empowering brands to create exceptional ecommerce experiences. -
Director Of Product, Merchandising TechWayfair Aug 2021 - May 2023Boston, Ma, Us -
Vp Product (Interim)Brightwheel Sep 2020 - Jul 2021San Francisco, California, Usbrightwheel’s mission is to transform early education for every educator, parent, and child — by giving teachers meaningfully more time with students each day, engaging parents in the development of their kids, and supporting the small businesses that make up the backbone of the $100 billion early education market. -
Vp Of Product Management, EnterpriseInvision Sep 2018 - Feb 2020New York, Ny, UsThe world's best companies use InVision Enterprise to make the products you love. -
Vice President Of Product & DesignHellosign Apr 2015 - Sep 2018Acquired by Dropbox.At HelloSign, I oversee product strategy for our suite of products and lead a team of high-performing Product Managers and Designers in achieving business objectives.HelloSign is a SaaS company focused on building powerful tools to businesses simplify work by automating their most important document-based transactions. Millions of individuals and over 65,000 companies world-wide trust the HelloSign platform – which includes eSignature, digital workflow, and electronic fax. -
Director Of Product ManagementPresto Sep 2013 - Apr 2015San Carlos, California, UsRanked #26 in Fast Company's "Most Innovative Companies Of 2015", E la Carte is pioneering “Smart Dining” through their custom Android guest-facing tablets (Presto) that allow restaurant patrons to order food, pay their bill, and play games. With over 125,000 tablets being rolled out, the Presto is used by 2M diners each day.• Owned product strategy, roadmap, and monetization as an executive team member of this start up revolutionizing the restaurant industry• Led a team of 4 Senior Product Managers, 2 Data Scientists, and a Designer broken down into groups focused on guest experience, gaming, POS integration, and staff wearables• Defined company’s monetization strategy using a multitiered approach including both B2C (games & premium content) and B2B (restaurant efficiency & sales boosters) initiatives • Boosted our content revenue by 250% in one quarter through price testing, A/B testing, and game mechanics• Heavily involved in sales & business development with Fortune 1000 executives. Notable customers of E la Carte include Applebee’s & Johnny Rockets • Reported to CEO -
Senior Product Manager, End UserSessionm Jun 2012 - Jul 2013Boston, Ma, Us• Sole product owner of this mobile app loyalty program that reaches millions of users every day• Provide leadership and manage a team of junior level product managers and customer support staff• Own and drive product roadmap. Manage expectations with senior leadership providing status, action plans, and recommendations• Define and monitor key analytics and make metrics-based decisions in order to allocate resources effectively• Lead a talented cross-functional team of engineers, designers, and QA• Convert business requirements from our sales and revenue teams into a first class experience for our members• Collaborate with marketing on user communication and assist with new product launch initiatives• Reported directly to CPO -
Product ManagerMocospace Feb 2010 - Jun 2012Boston, Massachusetts, Us• Played a key role in redefining this social network’s mobile strategy to become a leading destination for HTML5 gaming• Using A/B testing and funnel analysis, improved sign up and retention rate by 50% in one quarter• Doubled user revenue in one quarter after introducing wildly successful new premium features• Managed Top 10 iPhone and Android apps from concept to completion and numerous major updates• Conducted usability and user feedback sessions via survey, phone interview, video, and in person• Created detailed product personas used company-wide to make informed decisions based on qualitative and quantitative research • Owned product roadmap including new features, bug fixes, and monetization. Worked with cross functional teams to meet deadlines• Assisted with all launch activities and marketing efforts• Reported to SVP of Product -
Assoc Product ManagerGoing.Com (Acquired By Aol In 2009) Aug 2008 - Jan 2010New York, Ny, Us• Oversaw several areas of the product at this leading events-based social networking site• Managed the iPhone app from concept through several updates• Determined product roadmap and created robust requirement documentation• Supervised design, engineering and QA in order to meet deadlines• Briefed marketing team on new features, and assisted with launch activities -
Qa Engineer -> Jr Product ManagerGoing.Com Mar 2007 - Aug 2008Boston, Massachusetts, Us• Implement, maintain, and execute test plans• Supplement manual testing with automated scripts written in PHP using Selenium• Maintain bug tracking software• Manage junior level testers.
Bill Farrell Education Details
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University Of Rhode IslandComputer Engineering
Frequently Asked Questions about Bill Farrell
What company does Bill Farrell work for?
Bill Farrell works for Ruvna
What is Bill Farrell's role at the current company?
Bill Farrell's current role is Product Leader & Advisor | VP @ Ruvna.
What is Bill Farrell's email address?
Bill Farrell's email address is wi****@****ail.com
What is Bill Farrell's direct phone number?
Bill Farrell's direct phone number is +141578*****
What schools did Bill Farrell attend?
Bill Farrell attended University Of Rhode Island.
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