Bill Ferenc Email & Phone Number

Houston, Tx

As Art Director, I design brands and create engagement campaigns for a variety of clients in the cause-driven industry. I also create animations, digital illustrations, vector icons, and other design assets for use in print and digital applications.Hightlights: From 2017-2022, developed the brand and campaign designs for Michelle Obama’s Better Make Room and Reach Higher initiatives that have generated over 4.2 billion hashtag impressions and activated over 600,000 students to seek a higher education.Creative lead for the 2021 Vote Your Way engagement campaign for the Harris County Clerk’s Office that reached over 1 million Houston residents and resulted in 52% of voters casting a ballot outside of their typical polling location.DISCOVER• Lead kickoff meetings, discussions, and activity and interview sessionswith clients to collect essential information and insights• Conduct target market and competitor research, identify tensions and opportunities, and present findings to clients and stakeholders through presentation decksCREATE• Collect inspiration, create moodboards, sketch, whiteboard, and lead ideation sessions to develop original campaign concepts and brand identities• Collaborate with creative team to design and develop social media content, websites, motion graphics and video pieces, emails, posters and print collateral, and other forms of tactical elements and extensions that align with research and discovery findingsLAUNCH• Deliver implementation-ready assets on time under strict deadlines• Review and approve print and digital collateral, and provide art direction for freelance designers, animators, and videographers• Advocate for clients by following a test, learn, and apply method, and observe and monitor their social media presence to provide guidance on design and messaging during implementation

Ann Arbor, Michigan, United States

Freelance Illustration and design work.Editorial illustration, map illustration, logos, t-shirts, posters, catalog designClients: Design Replace, Anagram International, Sparkhouse, Hamline University, Pollen, QBP

Greater Minneapolis-St. Paul Area

From the initial sketch of a product to its placement in the catalog, I work on a full range of projects in my position at Manhattan Toy. As the lead graphic designer my main responsibilities are packaging and marketing pieces for the yearly product launches. As at product designer I design and develop both soft and wood items for mass and specialty, baby and toddler markets. As graphic designer:+ create and layout packaging artwork and concepts for the main product line+ design digital and print marketing pieces: catalogs, ads, postcards+ design large scale graphics and banners for trade show booths and displays+ art direct product and lifestyle photo shoots+ color correct and edit photos for packaging, catalog, and webAs product designer:+ work with the product design team and independently to develop unique toy formats for baby and toddler market+ sketch, paint, draw, and digitally create artwork for patterns and prints+ create and manage spec artwork files + select fabrics, materials, and features for products+ communicate directly with overseas suppliers to send files, request material samples, and provide revisions/feedback on development of product

Designed careers portal for Microsoft Online Services division that integrated both HTML and Flash components.Created new identity for Renodis, a telecommunications firm in St. Paul. I designed the logo, brand style guide, website, ebrochure, and video graphics for a motion piece.Created identity for DriveScribe, a mobile app for android and iOS. I designed the logo, collateral, website, and app interface and assets.+ Logo design and brand identity+ Design for email, web, and mobile application+ Design for print, packaging and collateral materials + Print and website asset production duties+ Asset creation and production for film and motion projects+ Icon illustration and developmentClients: Microsoft, Carlson Companies, Proto Labs, Ampersand, Hammer Made

Assisted the owner/lead designer in creating pattern illustrations and product design. Product markets include stationery, party, gift bags/wrap, scrapbooking and more.