I help businesses holistically work through technology, process, marketing and marketing-sales integration challenges with a focus on the whole enterprise. I am an advocate of technology implementations that enable user efficiency first, data second. Typical Engagements:Marketing System MigrationsPardot System Audits Pardot-Salesforce Integrations Marketing Automation Stack CreationMarketing and Sales Process AuditsMarketing and Sales Process DevelopmentMarketing & Sales Integration Workshops

Directed Hexagon Manufacturing Intelligence strategy and implementation of marketing automation. ABM and CRM technologies that manage and enhance customer facing business processes. Led the development team that drove transformational change for sales and marketing to deliver the best possible customer experience from acquisition to support and retention.Pioneered the vision and implementation of Pardot marketing automation, world class implementation became model for platform standardization and teaching best practices across all Hexagon divisions.Executive sponsor and driver for global Salesforce.com CRM launch with over 1000 users across the global enterprise, including leadership in the design and launch of related technologies including CPQ, E-Commerce, ERP integration, Knowledgebase, Technical Support case management and field service management technology,Designed internal marketing measurement techniques for end-to end attribution of online marketing investments. Leveraged results to optimize spend on online ad platforms which resulted in 50% lower costs and higher ROI.Moved marketing metrics and KPIs from vanity based to revenue-based measurement, demonstrating that investments in technology paid off within the first year, and is now returning over 500% ROI.Led team to develop and implement best in class sales processes including sales development function, sales management dashboards, sales enablement practices and technologies. Developed demand generation strategy and process by establishing inside sales (SDR) which dramatically shortened lead-to-opportunity and lead-to-revenue cycles. Internal advisor and consultant focused on customer experience and cross-sell strategies for implementation of Sales Cloud, ServiceMax and E-Commerce platforms.Managed multiple cross-functional global teams in a decentralized matrix organization.Supported HxGN Live global user conference with video and podcast hosting duties.

Managed all marketing and communication activities for Hexagon Metrology North America. Architected and expanded strategic marketing and marketing transformation across multiple operating units during rapid growth and change with 14 acquisitions, the financial crisis, brand consolidation and a corporate rebrand. Developed strategy and manged team of 6 that executed of all aspects of traditional media including print publications, PR, product brochures, promotions, trade shows and special events. Focused the marketing mix and optimized spend across channels and tactics including advertising, trade shows, public relations, event marketing and online platformsGrew web traffic 300% in three years by applying SEO and integrated online and offline marketing techniques to improve brand awareness, inbound traffic and conversion rates.Pioneered use of online techniques such as lead management, landing pages, display ad remarketing, social media marketing, video marketing, webinars and advertising.Was the internal catalyst for the introduction of new digital technologies to the company, including SEO, SEM, Remarketing, Marketing Automation, Social Media Marketing, Linked-In advertising, Google Adwords, Google Analytics, Streaming Video and Webinars. Instituted content marketing strategy focused on new business acquisition through applying voice of the customer learnings to search engine optimization and inbound marketing.Drove design and implementation of E-commerce platform which created a continuous revenue stream for accessories and training products. Achieved over $1M revenue within first year.Collaborated on multiple marketing restructurings and integrations of acquired companies. Launched three rounds of brand repositioning, brand consolidation and corporate rebrandingOrganized the division's participation in inaugural global user conference (now a yearly event), including conference track organization, keynote preparation and onstage hosting.

I began the marketing transformation of the business by consolidating marketing activity, growing a cross-functional team, and introducing the first digital technologies to the business, gaining first mover advantage in the industry. Responsible for product marketing, product management and marketing communication teams.Pioneered first use of essential digital technologies such as Adwords, Web Analytics and Youtube. Initiated Business Development for export sales to Asia-Pacific, achieving volume sales growth of over 400% within the first two years. Cross-functionally managed application engineering team that provided sales support, demonstration and training services to the direct sales team.

Krone was a communications network infrastructure products company, now a part of CommscopeDeveloped marketing strategies to create differentiation in a challenging competitive market via multiple third party distribution, VARs and consultant channels.Utilized integrated marketing with advertising, PR, case studies and white papers to establish a unique competitive advantage.Managed internal marketing communications team delivering web presence, publications, catalogs, advertising and trade shows. Worked closely with product management group on strategic product launches.

Account based market development and sales account management for tier 1 and 2 automotive suppliers and premise data network markets. Opened and staffed representative office in Singapore and developed 10 country APAC distributor network for premise data cable in Asia Pacific. Sales grew from less than $1M to over $5M in 2 years. Developed and managed third party channel sales through Ingram Micro distribution. Managed company's first web presence.New account development and sustaining account management for $2M+ per year automotive tier 2 suppliers. Developed pull-through business via spec position with automotive OEMs.