I was laid off at DAC Group for asking to talk to HR about my toxic boss.

I rocked client goals and created tools to automate human thinking using Machine Learning. In return, I was let go for trying to reach out to HR about a hostile work environment.

•Develop and execute digital media strategies for clients ranging from mid-size to Fortune 500.•Develop and oversee cross-channel publishing strategies to maximize “SERP Ownership.”•Work closely with cross-channel leads to develop strategies to increase search KPIs via channels such as social.•Manage team of SEO professionals ranging from Analyst to Senior Manager level.•Oversee scoping and strategy development of my accounts as well as direct reports.•Determine roadmaps and processes to integrate SEO into Web Development; maximizing efficiencies for both client and agency.•Develop pitch strategies to demonstrate value of digital as a marketing platform.

Managed digital strategy and execution for the Elect Knecht for AZ Senate campaign. Partnered with campaign team to execute digital efforts across Search, Paid Social, Video, Display, and Analytics.

Responsible for the development and execution of conversion and search traffic increases from top to bottom. On the Search side of operations, I have been responsible for implementing technical and content strategies to drive additional qualified traffic to a number of educational institutes. This includes partnership and cross optimization with content strategy, PR and social media teams to maximize value of created content. On the Conversion side, I manage across all digital channels to optimize user experience to maximize conversion and engagement rates. This includes website and media testing; both on-site and off. This is accomplished using a combination of Adobe Target as well as in-house solutions for landing page testing.

Developed and implemented SEO strategy where none had been present before.Attained rankings for core business terms to drive new business.Implemented analytics solutions to manage website success where none had previously been present.Client Marketing Manager, 2002 to 2004Consulted with company clients on marketing strategies to raise signups and sales.