Bill Franz

Bill Franz Email and Phone Number

Principal UX Researcher @ Sun Life
La Cañada Flintridge, CA, US
Bill Franz's Location
La Canada Flintridge, California, United States, United States
Bill Franz's Contact Details
About Bill Franz

I create actionable research that builds empathy, customer understanding, and consensus. I develop processes for my team and organization that make research scaleable, accessible, and reusable.

Bill Franz's Current Company Details
Sun Life

Sun Life

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Principal UX Researcher
La Cañada Flintridge, CA, US
Bill Franz Work Experience Details
  • Sun Life
    Principal Ux Researcher
    Sun Life
    La Cañada Flintridge, Ca, Us
  • Austin Center For Design
    Instructor
    Austin Center For Design Jul 2024 - Present
    Austin, Texas Metropolitan Area
    I teach a 10-week Studio: Foundations course.
  • Sun Life
    Principal Ux Researcher
    Sun Life Aug 2022 - Present
    I work with clients and stakeholders to craft research that helps usunderstand our customers, identify pain points, and opportunities.
  • Invision
    Member, Design Leadership Forum
    Invision Jun 2019 - Present
  • Axs
    Associate Ux Director
    Axs Apr 2019 - Aug 2022
    Los Angeles, California, United States
    I led the UX Design & Research team across major initiatives and products. Partnering with product and stakeholders, we define goals and craft the best customer solution. Processes I’ve developed encourage continual engagement and validation with stakeholders, clients, and customers.• Client and customer research localizing the ticket on-sale experience for Japan music lotteries. Through a quantitative study with Japanese customers, I charted the journey of discovery, purchase, and fulfillment.• Internal and client research to understand task management. This research lead to the development of a unified client b2b platform centered around data objects, tasks, and actions.• Analysis on the ticket purchase experience for VIP and bundles. Research identified the primary drivers for ticket selection and grounded the new experience focusing on price, location, and features comparison.
  • Axs.Com
    Sr. User Experience Designer
    Axs.Com Apr 2015 - Apr 2019
    Greater Los Angeles Area
    Led UX Design and Research on discovery, purchase, b2b, and mobile teams. I created sitemaps, personas, user journeys, wireframes, and prototypes to create a shared understanding within my team and company.• Prototype research and design of the AXS Mobile Ticket Pedestal with Amazon One. Installed at the Red Rocks Amphitheater, this pedestal allows customers to scan their palm for ticketless event entry.• Research onsite in the venue box office to understand common customer transactions and different tools needed. This lead to the update of a unified sales tool. In beta testing, sales transactions speed doubled.
  • Gifts.Com
    Sr. Information Architect
    Gifts.Com Mar 2012 - Apr 2015
    Led the responsive redesign for table, mobile, and desktop. I helped launch an in-house usability lab to gather feedback and validate design decisions.• Led the responsive redesign for mobile and tablet. I designed and ran qualitative user testing sessions which identified the main drivers for decision making. The updated design increasing conversion by 14%.• Redesigned the Personality Profiler. Average time spent increased from 4 to 7 min as it became the highest converting search results page.
  • Green Dot Corporation
    Sr. Interaction Designer
    Green Dot Corporation May 2011 - Mar 2012
    Monrovia, Ca
    Led the UX Design and Research on desktop, mobile and tablet apps.• Led the research and design of new mobile app initiative creating personas, wireframes, and prototypes. Working together with the Loopt team, my designs became the basis of the GoBank mobile app.• Led the desktop site redesign. Research with stakeholders and customers provided an understanding of the common tasks customers engage in and mental modal of how concepts are related to one another. Research informed the new optimized navigation.
  • Eharmony.Com
    Sr. User Interface Designer
    Eharmony.Com Mar 2008 - May 2011
    Created UX wireframes, prototypes, and UI Comps for new product features for web, mobile, and tablet.• Led UX and UI design on the tablet redesign. To highlight our value proposition, the design showcased interactive account sections from the customer profile, personality quiz and compatible matches.• Created UX wireframes and UI designs for Compatible Partners and Jazzed partner sites.
  • Mylife.Com
    Sr. User Interface Designer
    Mylife.Com Jan 2006 - Mar 2008
    Designed UX wireframes and UI Comps for different product teams focused on social network and people search.• Built conceptual product Wireframes to test product features• Designed graphical user interfaces through mockup iteration and prototypes.• Gathered User Feedback through web analytics tools and Usability Testing.• Created User Stories to define project scope in agile environment.• Integrated code using HTML, CSS, Javascript, PHP, and Velocity.
  • 123Inkjets, A Valueclick Company
    Sr. Web Designer
    123Inkjets, A Valueclick Company 2005 - 2006
    • Redesigned eCommerce property based off of competitive analysis.• Created Mockups for module re-skinning and introduction of new features.• Integrated front-end of site using HTML, CSS, JavaScript & PHP• Developed rich media ads using flash Actionscript
  • Digital Imagination
    Multimedia Developer
    Digital Imagination Dec 2003 - Feb 2005
    • Designed & integrated client website comps using Photoshop, Illustrator & Flash• Created rich media ads using streaming video• Developed interactive product CD-ROM using Director MX, lingo and video
  • Aprisa, Inc.
    Web Designer
    Aprisa, Inc. Feb 2002 - Oct 2002
    • Designed new corporate website to coincide with flagship product launch.• Developed interactive flash demos to showcase product features• Designed corporate marketing materials.
  • Move.Com
    Associate Producer
    Move.Com Jul 2000 - Aug 2001
    • Designed & maintained templated property websites for Homestore clients

Bill Franz Skills

User Experience User Interface Design Information Architecture Mobile Applications E Commerce Css Html Web Design User Interface Flash Illustrator Interaction Design User Experience Design Web Analytics Usability Dreamweaver Mobile Devices Web Development Usability Testing Agile Methodologies Creative Direction Front End Graphic Design Wireframes Html 5 User Centered Design Graphics Multimedia Wire Framing Android Animation Iphone Axure Integrated Marketing Cms Usability Engineering Persona Experience Design Actionscript Visual Design Mobile Design

Bill Franz Education Details

Frequently Asked Questions about Bill Franz

What company does Bill Franz work for?

Bill Franz works for Sun Life

What is Bill Franz's role at the current company?

Bill Franz's current role is Principal UX Researcher.

What is Bill Franz's email address?

Bill Franz's email address is bi****@****ail.com

What is Bill Franz's direct phone number?

Bill Franz's direct phone number is +180549*****

What schools did Bill Franz attend?

Bill Franz attended Bentley University - Mccallum Graduate School Of Business, Academy Of Art University.

What skills is Bill Franz known for?

Bill Franz has skills like User Experience, User Interface Design, Information Architecture, Mobile Applications, E Commerce, Css, Html, Web Design, User Interface, Flash, Illustrator, Interaction Design.

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