Bill Franz Email & Phone Number

La Cañada Flintridge, Ca, Us

Austin, Texas Metropolitan Area

I teach a 10-week Studio: Foundations course.

I work with clients and stakeholders to craft research that helps usunderstand our customers, identify pain points, and opportunities.

Los Angeles, California, United States

I led the UX Design & Research team across major initiatives and products. Partnering with product and stakeholders, we define goals and craft the best customer solution. Processes I’ve developed encourage continual engagement and validation with stakeholders, clients, and customers.• Client and customer research localizing the ticket on-sale experience for Japan music lotteries. Through a quantitative study with Japanese customers, I charted the journey of discovery, purchase, and fulfillment.• Internal and client research to understand task management. This research lead to the development of a unified client b2b platform centered around data objects, tasks, and actions.• Analysis on the ticket purchase experience for VIP and bundles. Research identified the primary drivers for ticket selection and grounded the new experience focusing on price, location, and features comparison.

Greater Los Angeles Area

Led UX Design and Research on discovery, purchase, b2b, and mobile teams. I created sitemaps, personas, user journeys, wireframes, and prototypes to create a shared understanding within my team and company.• Prototype research and design of the AXS Mobile Ticket Pedestal with Amazon One. Installed at the Red Rocks Amphitheater, this pedestal allows customers to scan their palm for ticketless event entry.• Research onsite in the venue box office to understand common customer transactions and different tools needed. This lead to the update of a unified sales tool. In beta testing, sales transactions speed doubled.

Led the responsive redesign for table, mobile, and desktop. I helped launch an in-house usability lab to gather feedback and validate design decisions.• Led the responsive redesign for mobile and tablet. I designed and ran qualitative user testing sessions which identified the main drivers for decision making. The updated design increasing conversion by 14%.• Redesigned the Personality Profiler. Average time spent increased from 4 to 7 min as it became the highest converting search results page.

Monrovia, Ca

Led the UX Design and Research on desktop, mobile and tablet apps.• Led the research and design of new mobile app initiative creating personas, wireframes, and prototypes. Working together with the Loopt team, my designs became the basis of the GoBank mobile app.• Led the desktop site redesign. Research with stakeholders and customers provided an understanding of the common tasks customers engage in and mental modal of how concepts are related to one another. Research informed the new optimized navigation.

Created UX wireframes, prototypes, and UI Comps for new product features for web, mobile, and tablet.• Led UX and UI design on the tablet redesign. To highlight our value proposition, the design showcased interactive account sections from the customer profile, personality quiz and compatible matches.• Created UX wireframes and UI designs for Compatible Partners and Jazzed partner sites.

Designed UX wireframes and UI Comps for different product teams focused on social network and people search.• Built conceptual product Wireframes to test product features• Designed graphical user interfaces through mockup iteration and prototypes.• Gathered User Feedback through web analytics tools and Usability Testing.• Created User Stories to define project scope in agile environment.• Integrated code using HTML, CSS, Javascript, PHP, and Velocity.

• Redesigned eCommerce property based off of competitive analysis.• Created Mockups for module re-skinning and introduction of new features.• Integrated front-end of site using HTML, CSS, JavaScript & PHP• Developed rich media ads using flash Actionscript

• Designed & integrated client website comps using Photoshop, Illustrator & Flash• Created rich media ads using streaming video• Developed interactive product CD-ROM using Director MX, lingo and video

• Designed new corporate website to coincide with flagship product launch.• Developed interactive flash demos to showcase product features• Designed corporate marketing materials.

• Designed & maintained templated property websites for Homestore clients

Masters Of Science (Ms), Human Factors In Information Design

Bentley's HFID program combines a deep understanding of human behavior and perception to inform product design and innovation.

Bachelor Of Fine Arts (Bfa), Computer Arts