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A seasoned media and music executive with a proven track record of leading and motivating people in a challenging business environment. Possesses strong analytical skills with over 20+ years of diverse general management experience with full P&L accountability and functional responsibility for sales, content strategy, product management, creative, product development, digital marketing, social media management, A&R strategy, and international marketing. Specifics skills 1. Content Strategy, Development, and Catalogue Management 2. Content Acquisition and Valuation 3. Artist Management Interface4. Digital Strategy and Music Technology 5. Digital Music Licensing6. AI Policy Development7. International Marketing & Management8. Project Management 9. Business Planning10. Sales Management 11. Operations Management 12. P&L Management A collaborative leader with significant experience working cross functionally across divisions, territories, and cultures who is capable of identifying and tackling complex business issues.
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Industry Thought LeaderMusic BusinessLos Angeles, Ca, Us
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Music Industry AdvisorSelf-Employed Apr 2024 - Present• Providing strategic guidance to private equity and investment firms on music industry, licensing, catalog rights, and valuation.• Specializing in rights management and unlocking creative works' full potential.• Collaborating with startups, offering innovative solutions to succeed in the music industry.
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Svp Business Development - Digital Strategy And TechnologyUniversal Music Group Jan 2017 - Mar 2024A global role with a focus on developing and launching new digital product formats into the marketplace. Works closely with the Digital Strategy group, key stakeholders at UMG, and commercial partners to ensure effective implementation. Universal Music Group is the world's largest music company operating in over 60 countries with over $12B in revenue. The company represents artists in all genres including Taylor Swift, Post Malone, Drake, Kendrick Lamar, Eminem, Katy Perry, Justin Bieber, Luke Bryan, The Beatles, Rolling Stones, Bob Marley, U2, Nirvana, and more.Summary of key initiatives:Key member of UMG AI Review and Policy Development team •Reviewed AI uses cases across the company, investigated AI training sources and ensured Generative AI products and services met UMG ethical standards. Reviewed over 300 requests. •Assisted in AI policy development around Content Protection, Internal and External Communications, Public Policy, and Commercial AI collaborations Developing a starter catalogue of over 800 Interactive Download tracks to launch the format• Established and managed the entire content development process from identifying and evaluating assets, securing rights, and creating commercial products fully ingested into the UMG supply chain.• Mentoring startup platforms and assisting with securing content and licensing agreements Leading company and industry efforts to establish a mainstream Hi-Res Audio streaming market• Coordinating efforts of Electronic (SONY), Automotive (Ford), and Mobile (LG) businesses and other partners to ensure an aligned approach to support the Hi-Res Audio ecosystem• Leading trade marketing including media message, partner interface, and convention participation• Evangelizing business case to labels and artist community to ensure maximum support Review and advise on new technologies such as audio quality, source separation, voice activation, enriched metadata, AR/VR, blockchain, and more.
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Svp Business Development - Umg InternationalUniversal Music Group Jan 2013 - Jan 2017A global role working with the International Executive team on developing and executing strategic initiatives encompassing content valuation & acquisitions, new business development opportunities, business and operating reviews, and corporate strategy. Focus is on the major music markets in Europe, North America, Latin America and Asia. Some key accomplishments are listed belowGlobal Project Management •Developed a commercially exploitable Long Form Video library to over 850 titles and 1,600 hours of content; increased the library size by over 180% in less than a year. Recruited, hired, and led a cross functional global team of 12 people.•Led Digital Product Optimization project to clean i-Tunes & Spotify platforms. Hired and managed a global team of 14 people to optimized the digital profile of 220 artists in 115 countriesOperations Review / Management•Led the integration of Eagle Rock Entertainment into Universal operations, including supply chain, commercial operations and back office functions. Eagle Rock Entertainment Board Member and maintain an advisory role for the company.•Conducted Sync Licensing operating review for the top 12 countries and developed a global strategy on how to best leverage a centralized global team.•Conducted operation review of Japanese business. Identified 7 areas for improvement which yielded a $9M sales benefit. Set goals and conducted weekly update to keep initiatives on track.•Developed a company policy on European copyrights extension for content created after 1962.Content Strategy and Acquisition •Led the licensing of Frank Sinatra Reprise Records recorded music assets and set up Frank Sinatra Record Company venture projected to deliver over $50M in sales over 5 years.•Conducted global review of audio visual market and supported the acquisition of Eagle Rock Entertainment.•Acquired over 200 hours of audio visual content from the BBC, Blinkbox, and Lunchbox Productions.
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Svp & General Manager - North America - CatalogueEmi Music 2006 - Dec 2012General Manager with full P&L responsibility for the $395M division which was the largest and most profitable for the company. Set strategic direction and ran the day to day operations which included managing nine executive direct reports and six separate business unit P&Ls. Responsible for developing new products and maximizing all profit streams for recorded music assets in North America, which includes The Beatles, Pink Floyd, The Beach Boys, David Bowie, Frank Sinatra, Selena, and many others.I was a fully active participant on the three following boards:1. Global Catalogue Operating Board 2007 -20122. North American Operating Board 2007 -20123. NOW That's What You Call Music JV - EMI Executive Representative 2006 - 2012Some key accomplishments are listed belowBusiness Operations• Delivered the EBITDA budget seven consecutive years despite a volatile business environment• Integrated Mexico, Canada, Latin and Blue Note businesses into existing operations, resulting in improving margin by $3.9M and lowering overhead by $1.1M•Led Capitol Records to the #1 Catalogue imprint in the US for 6 out of 7 yearsContent Acquisition•Led teams on multi-million $ deals to secure rights for Frank Sinatra, Beach Boys, and Bob Seger•Structured and set up label deals for Frank Sinatra, Snoop Dogg, Amy Grant, Petrol Records and othersProduct Development and Marketing•The Beatles - Led the 2009 North American launch of the Beatles Remasters, the largest scale catalogue event in the music business. Coordinated efforts with 3rd parties to deliver sales $61M over target.•Collaborated with i-Tunes on the digital product launch for the The Beatles, Bob Seger, and Radiohead. •Pink Floyd - Led a premium product strategy across the catalogue delivering sales 40% above budget. •Drove brand extension initiatives on NOW to account for 30% of the sales volume. •Originated 18 Platinum and Gold releases and 3 Grammy Award winning projects -
Vp National Sales And Marketing - Emi Catalogue DivisionEmi Music 2003 - 2006Led the national sales force and accountable for all of the divisions revenue of catalog product and international licensing. Managed relationships with major retailers such as Best Buy, Wal-Mart, Target, Amazon.com, and i-Tunes. Co-managed the division and set the strategic direction.
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Regional Director - Western RegionEmi Music 2001 - 2003Directed all sales branch operations and marketing activities in the Southwest U.S. Accountable for over $60M in buisness and a $4M marketing budget. Managed staff of 24 people, plus 8 label representatives.
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National Account ManagerEmi Music 1999 - 2001Managed $30M in business through the Wherehouse / Blockbuster Music Chain
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Director Of Business Analysis And PlanningEmi Music 1997 - 1999Responsible for sales planning, forecasting, pricing, and market research.
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Manager, Market DevelopmentEmi Music Jun 1995 - Dec 1996Responsible for business and financial analysis of the recorded music market
Bill Gagnon Skills
Bill Gagnon Education Details
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University Of California, Irvine - The Paul Merage School Of BusinessFinance And Marketing -
California State University, Long BeachBusiness Administration
Frequently Asked Questions about Bill Gagnon
What company does Bill Gagnon work for?
Bill Gagnon works for Music Business
What is Bill Gagnon's role at the current company?
Bill Gagnon's current role is Industry Thought Leader.
What is Bill Gagnon's email address?
Bill Gagnon's email address is bi****@****sic.com
What is Bill Gagnon's direct phone number?
Bill Gagnon's direct phone number is +171480*****
What schools did Bill Gagnon attend?
Bill Gagnon attended University Of California, Irvine - The Paul Merage School Of Business, California State University, Long Beach.
What skills is Bill Gagnon known for?
Bill Gagnon has skills like Digital Marketing, Business Development, Marketing, Management, Forecasting, Entertainment, Market Research, Business Planning, New Business Development, Business Strategy, P&l Management, Account Management.
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