Bill Goetz Email and Phone Number
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Dynamic Leader / CEO & President/Chief Sales Officer / Chief Marketing Officer I build cultures that empower associates to deliver superior business results, and am known for revitalizing organizations through restructuring, strategic planning, process improvement, superior execution, and attracting, retaining, and developing world-class talent.I’m skilled at managing large P&Ls in Fortune 100, Fortune 500 and PE-owned companies with a focus on building sustainable, profitable growth. My key areas of expertise include: ✔Global Sales and Marketing ✔Strategic and Financial Planning✔New Business Generation✔Managing Key Customer Relationships✔Talent Utilization and Development✔Process Improvement Utilizing Six Sigma ✔Innovation Utilizing Stage Gate Process✔Customer Retention Leveraging NPS data
Depot Connect International
View- Website:
- depotconnect.com
- Employees:
- 399
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Member Board Of DirectorsDepot Connect InternationalAtlanta, Ga, Us
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Member Board Of DirectorsVestis Corporation Aug 2024 - PresentRoswell, Ga, Us -
President & Ceo/Board MemberDyma Brands Aug 2020 - Aug 2024Atlanta, Georgia, UsLed the turnaround and successful transaction of DYMA Brands, which was completed in June of 2024. DYMA Brands continues to be an industry leader in the development and manufacturing of portion control packaging solutions in Foodservice, including liquid portion control, dry condiments and seasonings and dry blended mixes. -
President And Chief Operating Officer/Board MemberCarriage Services Jan 2020 - Jul 2020Houston, Texas, UsCarriage Services is a leading U.S. provider of funeral and cemetery services and merchandise. Carriage operates 187 funeral homes in 29 states and 32 cemeteries in 11 states. -
Senior Vice President Sales And MarketingSysco 2016 - 2019Houston, Tx, UsOversaw Sales & Marketing for Fortune 55 company with revenues of $60B. P&L responsibility for $22B National Accounts business. Functional Head of Field Sales Organization leading CRM, compensation strategy, training & development, and revenue management. Led Marketing and Multicultural Segments.● Utilized segmentation strategy to identify high-potential, profitable segments resulting in doubling sales growth rate in 18 months.● Developed strategic selling process for national accounts utilizing Salesforce.com that produced new business wins totaling $1B in 36 months. ● Launched e-commerce utilization strategy for local customers to move from transactional to solution selling, increasing adoption rates from 8% to 52%. -
Senior Vice President And Chief Marketing OfficerSysco 2012 - 2016Houston, Tx, UsEstablished Marketing function focused on 6 core capabilities:● Brand Building and Marketing Communications: Established function to drive comprehensive branding initiatives including Food Network advertising platform, new company brand position and architecture, new truck designs, and Super Bowl sponsorship. - Results in post launch surveys for Food Network advertising showed 170 million brand impressions, 30% increase in recall of Sysco, and 25% increase in naming Sysco as “Best of Best.” -Results of new brand positioning and truck design showed customer preference ratings 2.5 times higher than major competitors.● Customer and Market Insights: Established industry-recognized Net Promoter Score program, online customer community, and market analytics capability. -Results included an improvement in NPS by 8 points.● Segment Marketing: Established function to focus on high growth, high potential segments (Italian, Hispanic/Latino, Asian, Nutrition, key markets). -Results included double-digit growth in Italian and Hispanic/Latino segments.● Digital Marketing: Implemented programs to drive revenues and awareness including email marketing campaigns, Google Ad Words, online advertising, website redesign, and Radian 6 social media monitoring. -Results included open and click through rates at 2 times industry averages.● Product Marketing: Re-organized function to support category management initiative and implemented revitalization and rationalization programs for brands valued at $5B.● Customer Marketing: Implemented segment and customer specific programs including first-ever national sales promotions, Foodie magazine, award-winning trade show presence, and customized sales tools, presentations, and collateral. -Realized incremental sales lift of 5% after national sales promotions for Super Bowl and Food Network.
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President/Coo-Global Accounts And Strategic MarketsCintas 2008 - 2012Mason, Oh, UsLed National Accounts, Hospitality, Healthcare, Food Service, and Retail businesses encompassing revenue of $1.2B and 1,000 employees in North America, Europe, and Asia.● Achieved record new business generation by implementing new sales structure, cross-selling strategies, and customer penetration programs.● Doubled operating profit by focusing on reducing supply chain costs, implementing price increases, and reducing COGS. -
Chief Marketing OfficerCintas 2006 - 2008Mason, Oh, UsRe-established marketing function as a key growth lever for company with revenues of $4B. Oversaw P&L for $140M catalog business and new business/customer retention for Protective Apparel business of $120M. ● Re-established advertising as a key strategy to improve sales rep productivity and brand awareness.● Developed numerous sports marketing programs/sponsorships, including “The Preferred Uniform of NASCAR” category sponsorship that increased sales rep productivity and customer retention
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Vice President - International And Corporate MarketingEcolab 2003 - 2006St. Paul, Mn, UsFunctional Head of Marketing for $4.2B Fortune 500 company. Direct responsibility for Brand, Stage Gate, Marketing Talent, PR, Market Research, National Customer Service, and Corporate cross-sell strategies and programs. Direct responsibility for Marketing in Asia Pacific and Latin America.● Led Global Enterprise Transformation project (product/division structure to customer-centric/market segment approach) that resulted in the establishment of new structure, processes, and systems.● Directed talent development programs for marketing function that included quarterly talent reviews, onboarding and development programs, and Marketing Excellence Awards program, which improved offer acceptance ratios and decreased turnover by 10%. -
Vice President-Marketing And MerchandisingCintas 1997 - 2003Mason, Oh, Us
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Marketing ManagerCintas 1993 - 1997Mason, Oh, Us
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Divisional Service ManagerCintas 1989 - 1993Mason, Oh, Us
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Sales RepresentativeCintas 1987 - 1989Mason, Oh, Us
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Management TraineeCintas 1986 - 1987Mason, Oh, Us
Bill Goetz Skills
Bill Goetz Education Details
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Muskingum UniversityEconomics
Frequently Asked Questions about Bill Goetz
What company does Bill Goetz work for?
Bill Goetz works for Depot Connect International
What is Bill Goetz's role at the current company?
Bill Goetz's current role is Member Board of Directors.
What is Bill Goetz's email address?
Bill Goetz's email address is kg****@****ing.com
What is Bill Goetz's direct phone number?
Bill Goetz's direct phone number is +128158*****
What schools did Bill Goetz attend?
Bill Goetz attended Muskingum University.
What skills is Bill Goetz known for?
Bill Goetz has skills like Marketing Strategy, Strategic Planning, New Business Development, B2b, Sales Management, Business Development, Account Management, New Business Generation, Business To Business, Customer Retention, Cross Functional Team Leadership, Direct Sales.
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