Bill Goetz Email & Phone Number

Atlanta, GA, US

Roswell, GA, US

Atlanta, Georgia, US

Led the turnaround and successful transaction of DYMA Brands, which was completed in June of 2024. DYMA Brands continues to be an industry leader in the development and manufacturing of portion control packaging solutions in Foodservice, including liquid portion control, dry condiments and seasonings and dry blended mixes.

Houston, Texas, US

Carriage Services is a leading U.S. provider of funeral and cemetery services and merchandise. Carriage operates 187 funeral homes in 29 states and 32 cemeteries in 11 states.

Houston, TX, US

• Oversaw Sales & Marketing for Fortune 55 company with revenues of $60B. P&L responsibility for $22B National Accounts business. Functional Head of Field Sales Organization leading CRM, compensation strategy, training &.
• Utilized segmentation strategy to identify high-potential, profitable segments resulting in doubling sales growth rate in 18 months.
• Developed strategic selling process for national accounts utilizing Salesforce.com that produced new business wins totaling $1B in 36 months.
• Launched e-commerce utilization strategy for local customers to move from transactional to solution selling, increasing adoption rates from 8% to 52%.

Houston, TX, US

• Established Marketing function focused on 6 core capabilities:
• Brand Building and Marketing Communications: Established function to drive comprehensive branding initiatives including Food Network advertising platform, new company brand position and architecture, new truck designs.
• Customer and Market Insights: Established industry-recognized Net Promoter Score program, online customer community, and market analytics capability. -Results included an improvement in NPS by 8 points.
• Segment Marketing: Established function to focus on high growth, high potential segments (Italian, Hispanic/Latino, Asian, Nutrition, key markets). -Results included double-digit growth in Italian and Hispanic/Latino.
• Digital Marketing: Implemented programs to drive revenues and awareness including email marketing campaigns, Google Ad Words, online advertising, website redesign, and Radian 6 social media monitoring. -Results.
• Product Marketing: Re-organized function to support category management initiative and implemented revitalization and rationalization programs for brands valued at $5B.

Mason, OH, US

• Led National Accounts, Hospitality, Healthcare, Food Service, and Retail businesses encompassing revenue of $1.2B and 1,000 employees in North America, Europe, and Asia.
• Achieved record new business generation by implementing new sales structure, cross-selling strategies, and customer penetration programs.
• Doubled operating profit by focusing on reducing supply chain costs, implementing price increases, and reducing COGS.

Mason, OH, US

• Re-established marketing function as a key growth lever for company with revenues of $4B. Oversaw P&L for $140M catalog business and new business/customer retention for Protective Apparel business of $120M.
• Re-established advertising as a key strategy to improve sales rep productivity and brand awareness.
• Developed numerous sports marketing programs/sponsorships, including “The Preferred Uniform of NASCAR” category sponsorship that increased sales rep productivity and customer retention

St. Paul, MN, US

• Functional Head of Marketing for $4.2B Fortune 500 company. Direct responsibility for Brand, Stage Gate, Marketing Talent, PR, Market Research, National Customer Service, and Corporate cross-sell strategies and.
• Led Global Enterprise Transformation project (product/division structure to customer-centric/market segment approach) that resulted in the establishment of new structure, processes, and systems.
• Directed talent development programs for marketing function that included quarterly talent reviews, onboarding and development programs, and Marketing Excellence Awards program, which improved offer acceptance ratios.

Mason, OH, US

Mason, OH, US

Mason, OH, US

Mason, OH, US

Mason, OH, US