Bill Hargin is founder of Z-zero, a manufacturer of software for PCB stackup planning and material selection. Bill is a regular columnist for PCD&F and more than 10,000 engineers and PCB designers worldwide have taken Hargin’s workshops on high-speed PCB design. With 25 years of experience dealing with PCB signal integrity, Hargin served as director of marketing for Mentor Graphics’ HyperLynx SI software and director of North American marketing for Nan Ya Plastic’s PCB laminate division.ACHIEVEMENTS / EXPERTISE:More than 20 years of early adopter sales and marketing management experience in high-tech.Engineering degree (BSME) with MBA from WSU. Marketing and strategic/operations management emphasis.International sales, marketing, and business development experience, with a consistent track record of driving sales growth, and taking market share from competitors. Excellent strategic, creative, analytical, and communication/presentation skills. Demonstrated success initiating product-development decisions; building messaging/marketing campaigns; leading evangelistic efforts with sales and end users; and developing product ecosystems.Specialties: Strategic Marketing Management, Product Management, Product Positioning / Messaging, Marketing Research, Program Management, Channel Creation / Expansion / Management, Inbound / Online Marketing, Search Engine Optimization (SEO) / AdWords Management, Digital Marketing Strategy / Lead Flow / Pipeline Management, Ecosystem Development / Social Media Marketing
Listed skills include Strategic Planning, Marketing Strategy, Product Management, Messaging, and 46 others.